What do Taco Bell and Dolce & Gabbana have in common (aside from impeccable taste, of course)? They’ve both fully embraced the NFT craze and adopted it as a marketing tool.
Whether or not NFTs are here to stay remains to be seen. But we do know that companies of all sizes are implementing them into their strategy and seeing incredible results. The only roadblock is that many people are still uninformed about NFTs and how to use them.
That’s why NFT influencers and NFT influencer marketing are so valuable for brands looking to break into the space. Partnering with NFT creators gives you a team of crypto experts at your fingertips and allows brands to reach a new crop of consumers who are on the hunt for the next big thing.
What is crypto?
Cryptocurrency—or crypto—is a virtual currency designed to exchange goods or services and make payments. The two most popular forms of cryptocurrency are Bitcoin and Ethereum, but there are thousands of others.
Crypto is decentralized and free from third-party interference, which means it is never issued or controlled by any government or central authorities. Basically, cryptocurrency is digital money you can send to anyone, at any time, from anywhere, without going through a bank.
What is an NFT?
NFT stands for non-fungible token. Non-fungible means it is one-of-a-kind—or extremely limited, at the very least. In other words, there can be just one NFT, just like how there can only be one original Mona Lisa. Or there can be a limited number of NFTs, like a highly collectible baseball card.