As an online retailer, it’s all about that crucial moment of conversion. You analyze and optimize every step of the buying journey. You expertly merchandise your ecommerce store to get the right product, in front of the right shopper, at the right time. You guide your customer to the all-important product page. It’s crunch time.
How do you eliminate hesitation and inspire confidence in the purchasing decision at this critical juncture? By providing authentic, impactful user-generated content.
Searchspring’s partnership with Bazaarvoice encompasses this end-to-end journey for your customers. By using both solutions to deliver personalized shopping experiences, you can effortlessly lead shoppers to the perfect product, earn their trust, and ultimately secure a conversion.
What online retailers gain from the Searchspring and Bazaarvoice partnership
Bazaarvoice is the leading provider of product reviews and user-generated content (UGC) solutions. Thousands of the world’s leading brands and retailers trust Bazaarvoice technology, services, and expertise to drive revenue, extend reach, gain actionable insights, and create loyal advocates.
“Searchspring’s partnership with Bazaarvoice perfectly complements our mission to give ecommerce retailers superpowers,” says Chantele Gibson, VP of Partnerships at Searchspring. “Together, we power high-converting, personalized shopping journeys from the moment a customer engages with site search and merchandising, to the point at which they interact with UGC on a product page.”
“Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools that brands and retailers need to create smarter shopper experiences across the entire customer journey,” says Shaun Lin, Director – Channel Partnerships, Bazaarvoice. “Our partnership with Searchspring will bring together the best of our combined offerings to empower brands to achieve their goals and deliver more personalized shopping experiences.”
Drive confident purchasing decisions
User-generated content sells. In fact, 81% of shoppers are more likely to buy a product if it has written reviews, and most desire user-generated photos (66%) and video (61%) to help them make confident purchases online.
Bazaarvoice builds this trust with shoppers, and equips retailers to:
- Amplify the voice of your customer through ratings and reviews
- Respond to reviews and questions
- Generate reviews, social buzz, and visual UGC
- Benefit from a passionate community of 6M+ “Influensters”
Visit the Seachspring and Bazaarvoice partnership page to learn more about our joint offering, and to start collecting, displaying, and distributing UGC at a global scale.