Podcast

102: A Profit-Driven Approach To Performance Marketing Through Paid Media Feedback Loops

EP102 Wpromote

Growth Mindset?  Invest In Yourself Today!


Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Simon Poulton the Vice President of Digital Intelligence at Wpromote. They the largest independent Digital Marketing Agency in the United States. They take their “Think Like a Challenger” mantra seriously by challenging the status quo to drive significant results and steal market share for clients.

Wpromote uses a profit-driven marketing approach to increase customer lifetime value to impact the bottom line. Why outspend the competition when you can outsmart them?

Learn more about the next wave of data-driven digital marketing.

Specifically, how you can prepare your Shopify brand’s data today for the data processing tools and platforms of tomorrow.

Digital Marketing is fundamentally changing and machine learning continues to take a larger role. As a marketer or Shopify business owner, you need to confirm the data that you’re feeding the machines is accurate, enriched, and granular.

Exciting and timely episode!

What You Will Learn Today

  • Granular approach to data extraction.
  • Re-imagining a way to think about paid media feedback loops.
  • How to implement the Shopify ecommerce values template for Google Tag Manager.
  • Measure, analyze, and report on data to inform your digital marketing strategy across every channel.
  • How Predictive Customer Lifetime Value (pCLV) is the key to unlocking sustainable growth.

Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

Wpromote takes a profit-driven approach to performance marketing to help organizations grow. We take a granular approach to data extraction and re-imagine the way we think about paid media feedback loops.Click To Tweet
We’re here to set you apart from the competition by focusing on customer-centric campaigns, data-driven decision-making, and relentless testing to stay ahead of the curve.Click To Tweet

Think Like A Challenger

Thank You For Listening

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.