eCommerce Fastlane

102: A Profit-Driven Approach To Performance Marketing Through Paid Media Feedback Loops

EP102 Wpromote

Growth Mindset?  Invest In Yourself Today!

Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Simon Poulton the Vice President of Digital Intelligence at Wpromote. They the largest independent Digital Marketing Agency in the United States. They take their “Think Like a Challenger” mantra seriously by challenging the status quo to drive significant results and steal market share for clients.

Wpromote uses a profit-driven marketing approach to increase customer lifetime value to impact the bottom line. Why outspend the competition when you can outsmart them?

Learn more about the next wave of data-driven digital marketing.

Specifically, how you can prepare your Shopify brand’s data today for the data processing tools and platforms of tomorrow.

Digital Marketing is fundamentally changing and machine learning continues to take a larger role. As a marketer or Shopify business owner, you need to confirm the data that you’re feeding the machines is accurate, enriched, and granular.

Exciting and timely episode!

What You Will Learn Today

  • Granular approach to data extraction.
  • Re-imagining a way to think about paid media feedback loops.
  • How to implement the Shopify ecommerce values template for Google Tag Manager.
  • Measure, analyze, and report on data to inform your digital marketing strategy across every channel.
  • How Predictive Customer Lifetime Value (pCLV) is the key to unlocking sustainable growth.

Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

Wpromote takes a profit-driven approach to performance marketing to help organizations grow. We take a granular approach to data extraction and re-imagine the way we think about paid media feedback loops.Click To Tweet
We’re here to set you apart from the competition by focusing on customer-centric campaigns, data-driven decision-making, and relentless testing to stay ahead of the curve.Click To Tweet

Think Like A Challenger

Thank You For Listening

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I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience and I read each and every one personally!

Implement Shopify Strategies Each Week To Drive Revenue And Customer Loyalty

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eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes