Podcast

107: Launch And Scale A Profitable Affiliate And Influencer Marketing Strategy

EP107 Refersion

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur truly is a life of learning. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

My guest in today’s episode is Alex Markov the CEO of Refersion. They are a Certified Shopify Plus Technology Partner that helps Shopify brands to manage, track, and grow their affiliate and influencer marketing programs.

If you’ve not implemented an affiliate or influencer program yet, this episode will educate you on why this strategy is incredibly important today and the tech stack to make it all happen.

What You Will Learn Today

  • How brands can reduce their customer acquisition costs (CAC) with performance-based affiliate marketing.
  • Why influencer marketing is entering its next stage of maturity.
  • Why brands are starting to align themselves with influencers that reflect their value (ethos) through long-term, direct relationships.
  • How to get free access to a network of qualified affiliates and publishers ready to market your products

Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

If you align your brand with influencers that have shared values and ethos as your brand and they are a trusted influencer in their community. You increase the chances that their follower will buy from your brand.Click To Tweet
Refersion is designed to help you quickly create and launch your own promotion network. We handle all the heavy lifting, allowing you to focus on growing your business through partnerships with bloggers, influencers, ambassadors, and promoters.Click To Tweet

Thank You For Listening

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.