• Explore. Learn. Thrive. Fastlane Media Network

  • ecommerceFastlane
  • PODFastlane
  • SEOfastlane
  • AdvisorFastlane
  • LifeFastlane

116: Make Your Shopify Store Faster For An Improved Customer Experience And More Conversions

Joe Lanner discusses improving the speed of your Shopify store for better customer experience and conversions in episode 116 of his podcast, Ecommerce Fastlane.

Your Business Is A Journey.  Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

A 1-second decrease in load speed can increase conversions by 1% – 7%. The case studies prove it!

My guest in today’s episode is Joe Lannen the Founder and CTO from Speedboostr. They offer ecommerce optimization services which typically start with a Shopify brand doing a desktop and mobile speed test with their Shopify Analyzer web solution. This performance analysis tool identifies issues and gives recommendations on how to fix them.

You can DIY their recommendations or get their team under the hood and make the necessary optimizations on your Shopify store.

Let’s jump in and learn more from this fully accredited and notable Shopify Partner.

What You Will Learn Today

  • How to check your Shopify store’s health and get optimization recommendations.
  • Why Google has indicated that site speed is one of the signals used by its algorithm to rank pages.
  • Key business strategies around Performance Optimization, Conversion Rate Optimization, and Business Optimization

Links And Resources Mentioned

Tweetable Gold Nuggets

[click_to_tweet tweet=”A faster Shopify store makes more money by improving key metrics.” quote=”A faster Shopify store makes more money by improving key metrics.”]

[click_to_tweet tweet=”Improving conversion rate maximizes the value of your website traffic. A single successful experiment can lead to massive long term gains in revenue.” quote=”Improving conversion rate maximizes the value of your website traffic. A single successful experiment can lead to massive long term gains in revenue.”]

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast and it’s sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally! Thank you kindly. :heart:

Growth Mindset?

Listen to the eCommerce Fastlane podcast on Apple Podcasts, Stitcher, Google Play, or Spotify and subscribe to get notifications when new shows are released.

[do_widget id=black-studio-tinymce-12]


Grow an Authentic DTC Brand with the #1 influencer marketing software platform for creating genuine, direct relationships with influencers.

GRIN is the only influencer marketing software built specifically for eCommerce. From discovery & outreach to relationship management & campaigns, product seeding, discount codes & affiliate links, content tracking & rights management, sales tracking & deep analytics.

GRIN’s software helps with the tenure influencer marketing workflow. Top DTC brands trust GRIN as their influencer marketing platform for rapid growth and scale.