eCommerce Fastlane Podcast

116: Make Your Shopify Store Faster For An Improved Customer Experience And More Conversions

EP116 SpeedBoostr

Your Business Is A Journey.  Invest In Yourself Today.

Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

A 1-second decrease in load speed can increase conversions by 1% – 7%. The case studies prove it!

My guest in today’s episode is Joe Lannen the Founder and CTO from Speedboostr. They offer ecommerce optimization services which typically start with a Shopify brand doing a desktop and mobile speed test with their Shopify Analyzer web solution. This performance analysis tool identifies issues and gives recommendations on how to fix them.

You can DIY their recommendations or get their team under the hood and make the necessary optimizations on your Shopify store.

Let’s jump in and learn more from this fully accredited and notable Shopify Partner.

What You Will Learn Today

  • How to check your Shopify store’s health and get optimization recommendations.
  • Why Google has indicated that site speed is one of the signals used by its algorithm to rank pages.
  • Key business strategies around Performance Optimization, Conversion Rate Optimization, and Business Optimization

Links And Resources Mentioned

Tweetable Gold Nuggets

A faster Shopify store makes more money by improving key metrics.Click To Tweet
Improving conversion rate maximizes the value of your website traffic. A single successful experiment can lead to massive long term gains in revenue.Click To Tweet

Thank You For Listening

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.