eCommerce Fastlane Podcast

132: Engage And Convert Your Customers Attention In A Competitive Market Through Media Buying And Creative Automation

EP132 Smartly

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

Today I’d like to welcome Corinne Demandis, the Vice President US, East at Smartly.io, the leading social media advertising automation platform.

Since 2013, Smartly.io has become one of the largest Facebook Marketing Providers (FMP) helping advertisers from all verticals to streamline and optimize their social advertising. Currently, Smartly sees over $2.5 billion in ad spend flowing through its platform.

What You Will Learn Today

  • Automating every step of social advertising to unlock greater performance and creativity.
  • Using data to inform your creative direction and campaign strategy.
  • Gaining a share of wallet with conversions happening directly in the apps like Facebook, Instagram, and Pinterest.
  • Getting the best results from ads specifically created for the stories format and utilize user-generated content.
  • Cutting through the noise and competition to reach new customers through relevant and personalized creative.

Links And Resources Mentioned

Unlock Performance And Creativity With Smartly

Tweetable Gold Nuggets

The fastest-growing Shopify brands are testing all the time. Understanding what messaging and images that resonate with your prospective audience is critical to finding incremental efficiency gains that will enable growth.Click To Tweet
The more conversions that happen directly in the app, the less the retailer has to worry about what the user journey looks like.Click To Tweet

Thank You For Listening

I really appreciate you choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally! Thank you kindly. :heart:

Growth Mindset?

Listen to the eCommerce Fastlane Podcast on Apple PodcastsSpotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.

availabe on itunes
availabe on spotify
availabe on stitcher
availabe on play music
Thanks for being a supporter and loyal listener... I'll see you in the next episode!

Episode Sponsor: LIMESPOT

limespot logoToday’s episode is brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.

 

LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue.

LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS.

INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.