eCommerce Fastlane

132: Engage And Convert Your Customers Attention In A Competitive Market Through Media Buying And Creative Automation

EP132 Smartly

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

Today I’d like to welcome Corinne Demandis, the Vice President US, East at Smartly.io, the leading social media advertising automation platform.

Since 2013, Smartly.io has become one of the largest Facebook Marketing Providers (FMP) helping advertisers from all verticals to streamline and optimize their social advertising. Currently, Smartly sees over $2.5 billion in ad spend flowing through its platform.

What You Will Learn Today

  • Automating every step of social advertising to unlock greater performance and creativity.
  • Using data to inform your creative direction and campaign strategy.
  • Gaining a share of wallet with conversions happening directly in the apps like Facebook, Instagram, and Pinterest.
  • Getting the best results from ads specifically created for the stories format and utilize user-generated content.
  • Cutting through the noise and competition to reach new customers through relevant and personalized creative.

Links And Resources Mentioned

Unlock Performance And Creativity With Smartly

Tweetable Gold Nuggets

The fastest-growing Shopify brands are testing all the time. Understanding what messaging and images that resonate with your prospective audience is critical to finding incremental efficiency gains that will enable growth.Click To Tweet
The more conversions that happen directly in the app, the less the retailer has to worry about what the user journey looks like.Click To Tweet

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Growth Mindset?

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Episode Sponsor: LIMESPOT

limespot logoToday’s episode is brought to you by LimeSpot, the leading personalization platform for high growth brands on Shopify.

 

LimeSpot is a market leader in personalization technology trusted by thousands of leading ecommerce brands worldwide.  Their AI-driven personalization and acquisition platform is proven to optimize customer discovery, reduce merchandising overhead and increase revenue.

LimeSpot is able to showcase highly relevant products and deliver higher conversions than competitors because we leverage the largest independent AI data set of over 100 billion signals combining product data, consumer behavior, and trend analysis.   The result is deeper engagement, higher AOV, increased revenue and stronger ROAS.

INSTALL LIMESPOT TODAY: The Personalization Engine that Understands Your Products AND Your Customers.

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eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes