Your Business Is A Journey. Invest In Yourself Today.
Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
In today’s episode, my guest is Ron Jacobson the Co-Founder and CEO of Rockerbox. They’re an attribution provider that helps Shopify brands to measure and optimize all of their marketing, from paid to organic and from digital to offline. Their attribution solution helps brands measure the impact of all of their marketing.
What You Will Learn Today
- How to overcome the difficulty of tracking everything when you start expanding your marketing mix.
- What an early brand should get in place in order to help them scale.
- The biggest mistakes Shopify brands make when they launch a new marketing channel.
- How to uncover the strategies and channels that bring customers which match your business needs.
- Why things get complicated when you go beyond advertising exclusively on Facebook and Google
Links And Resources Mentioned
Tweetable Gold NuggetsFocus on what matters by understanding the path to conversion and optimizing performance to drive growth.Click To Tweet What's not ok is testing a new channel and not knowing what the true results were. By centralizing all of your marketing, Rockerbox ensures you'll never waste money running with inconclusive results.Click To Tweet
Thank You For Listening
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Episode Sponsor: OMNISEND
Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.
With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload.
Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details – unless you want to.
More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.