eCommerce Fastlane Podcast

139: Get A Holistic View Of Everything You Need To Understand The True ROI Of Your Marketing Efforts

EP139 Rockerbox

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Ron Jacobson the Co-Founder and CEO of Rockerbox. They’re an attribution provider that helps Shopify brands to measure and optimize all of their marketing, from paid to organic and from digital to offline. Their attribution solution helps brands measure the impact of all of their marketing.

What You Will Learn Today

  • How to overcome the difficulty of tracking everything when you start expanding your marketing mix.
  • What an early brand should get in place in order to help them scale.
  • The biggest mistakes Shopify brands make when they launch a new marketing channel.
  • How to uncover the strategies and channels that bring customers which match your business needs.
  • Why things get complicated when you go beyond advertising exclusively on Facebook and Google

Links And Resources Mentioned

Tweetable Gold Nuggets

Focus on what matters by understanding the path to conversion and optimizing performance to drive growth.Click To Tweet
What's not ok is testing a new channel and not knowing what the true results were. By centralizing all of your marketing, Rockerbox ensures you'll never waste money running with inconclusive results.Click To Tweet

Thank You For Listening

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Thanks for being a supporter and loyal listener... I'll see you in the next episode!

Episode Sponsor: OMNISEND

Today’s episode is brought to you by Omnisend, the leading Shopify automation platform to drive sales on autopilot.

With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload.

Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details – unless you want to.

More than 50,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.

Find out more about Omnisend today and start your 14-day free trial, no credit card required.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.