eCommerce Fastlane

Activate Your Brands Community To Boost Brand Love, Sales, And Organic Growth

EP157 AspireIQ

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Eric Lam the Co-Founder and President of AspireIQ. They are an influencer marketing platform that helps Shopify brands of all sizes and complexities drive revenue and create high-quality content.

Learn to stay top-of-mind at every stage of your customer’s journey. Empower your enthusiasts to share their passion for your brand with the world, co-creating your story and products with you.

What You Will Learn Today

  • The current state of influencer marketing today and what you can do now.
  • Benefits of identifying and engaging with the most influential people in your brand.
  • How to find the right influencers to create content and promote your brand.
  • Elevating your brand by creating an ambassador program.

Links And Resources Mentioned

Tweetable Gold Nuggets

Digital communities rule the world of commerce and brands are starting to realize the increasing value of investing in influencers.Click To Tweet
Today content is coming from ordinary people, not ad agencies. Even though influencer marketing is more mature now, we’re just at the tip of the iceberg when it comes to the impact that content creators will have on commerce.Click To Tweet

Thank You For Listening

I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally! Thank you kindly. :heart:

Growth Mindset?

Listen to the eCommerce Fastlane Podcast on Apple PodcastsSpotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.

availabe on itunes
availabe on spotify
availabe on stitcher
availabe on play music
Thanks for being a supporter and loyal listener... I'll see you in the next episode!

Episode Sponsor: Visely

visely logo

Today’s episode is brought to you by Visely, an incredible e-commerce personalization and search solution for Shopify brands.

Hundreds of Shopify brands have implemented Visely to grow their businesses, converting store visitors into happy, loyal customers, with highly relevant product touchpoints, throughout the customer’s initial and repeat journeys.

Seamless Shopify integration, one-to-one personalization, a/b testing, over 20 pre-built and custom widgets, predictive search, dynamic filters, merchandising, best-in-class support, and so much more.

Visely is the perfect solution for efficient e-commerce teams focused on growing their business, not their workload. Start today and find out how Visely can help accelerate growth for your Shopify business!

Visit Visely.io or Visely in the Shopify App Store to begin your 14-day free trial. No credit card is required.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA, starting in the early days of online commerce when he achieved Power Seller status through his eBay store. This propelled him to become a co-founder of VisionPros.com, a contact lens and eyewear retailer. With a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is a Senior Merchant Success Manager at Shopify Plus, where he helps identify, navigate, and accelerate growth in the complex world of commerce.

To maintain his competitive edge, Steve also hosts the eCommerce Fastlane Podcast and Shopify Founder Stories, a top-rated twice-weekly podcast where he interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands improve efficiencies, grow revenue, profit, and lifetime customer loyalty.