eCommerce Fastlane

Win More Holiday 2021 Customers By Leveraging Your Shopify 1st Party Data

Your Business Is A Journey.  Investment In Yourself Pays Dividends.

Today’s episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands.

Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that’s being shared today!

In today’s episode, my guest is John Chao the Co-Founder of Tresl, the developer of Segments. They are a Shopify app that helps store owners and marketing team scale their revenue by leveraging targeted customer segmentation paired with advanced data analytics.

It’s all presented and actionable in an easy-to-understand visual manner. I’m excited to learn more about how Segments is the goto superpower of many Shopify brands and how to leverage it to have an extremely successful holiday season.

What You Will Learn Today

  • How to segment your customers to improve conversions and repeat revenue.
  • Why BFCM 2021 is extremely important for Shopify brands to get right.
  • How to make key data points accessible and actionable.
  • The tactics on how to make the iOS 14.5 and looming iOS 15 updates into your brand’s superpower.

Links And Resources Mentioned

Introducing Segments Analytics

Tweetable Gold Nuggets

Not everyone has access to Enterprise marketing CRMs and a data team. This is why we built Segments, a self-guided data marketing platform that gives Shopify brands access to enterprise-grade data intelligence, just like having your own data team. Click To Tweet
Most brands will need to focus on their existing customers to drive a profit this holiday. Data from Klaviyo last year showed that 48% of BFCM sales came from a customer with a previous relationship. This trend is likely to continue this year as well.Click To Tweet

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Growth Mindset?

If you’re reading down here, I know the answer 😉

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Episode Sponsor: Attentive


Today’s episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands.

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