eCommerce Fastlane

Win More Holiday 2021 Customers By Leveraging Your Shopify 1st Party Data

EP189 Segments

Your Shopify Ecommerce Business Is On A Journey.  Today’s Shopify Podcast Will Help Accelerate DTC Growth And Scale.

Today’s episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands.

In today’s episode, my guest is John Chao the Co-Founder of Tresl, the developer of Segments. They are a Shopify app that helps store owners and marketing team scale their revenue by leveraging targeted customer segmentation paired with advanced data analytics.

It’s all presented and actionable in an easy-to-understand visual manner. I’m excited to learn more about how Segments is the goto superpower of many Shopify brands and how to leverage it to have an extremely successful holiday season.

Get Your Competitive Growth Marketing Edge

Our North Star is to inspire founders and marketers to accelerate growth through podcasts and strategic insights. Twice weekly, Steve Hutt and his expert guest discuss the latest marketing strategies and current tactics to accelerate growth and scale in 2022. You’ll learn how to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify-powered brand. Today’s episode gets you one step closer to learning from those who are winning in e-commerce!

What You Will Learn Today

  • How to segment your customers to improve conversions and repeat revenue.
  • Why BFCM 2021 is extremely important for Shopify brands to get right.
  • How to make key data points accessible and actionable.
  • The tactics on how to make the iOS 14.5 and looming iOS 15 updates into your brand’s superpower.

Links And Resources Mentioned

Introducing Segments Analytics

Tweetable Gold Nuggets

Not everyone has access to Enterprise marketing CRMs and a data team. This is why we built Segments, a self-guided data marketing platform that gives Shopify brands access to enterprise-grade data intelligence, just like having your own data team. Click To Tweet
Most brands will need to focus on their existing customers to drive a profit this holiday. Data from Klaviyo last year showed that 48% of BFCM sales came from a customer with a previous relationship. This trend is likely to continue this year as well.Click To Tweet

Thank You For Listening

Thank you kindly for choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

We would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience. Steve Hutt reads each and every one personally!

Growth Mindset?

If you’re reading down here, we know the answer 😉

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Episode Sponsor: Attentive

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Today’s episode is brought to you by Attentive, the most comprehensive text message marketing solution for modern Shopify brands.

How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. 

On average, Attentive customers see 25x ROI and 18.5% of their online revenue driven by SMS.  You can grow your SMS list fast and engage with high-value mobile subscribers with personalized messages that exceed your performance marketing goals. 

Getting started is super easy. Attentive’s best-in-class SMS marketing experts will help you quickly launch and scale your SMS program. 

Are you ready for SMS to become one of your top three revenue channels? 

Learn how to get started with your free trial by requesting a demo at attentivemobile.com

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eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes