eCommerce Fastlane

Nimble Shopify Brands Can Now Get Their Products On Linear And Streaming TV

Your Business Is A Journey.  Investment In Yourself Pays Dividends.

Todays episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms.

Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that’s being shared today!

In today’s episode, my guest is Philip Inghelbrecht the Co-Founder and CEO of Tatari. They are a data and analytics company that helps Shopify brands buy and measure TV ads across linear and streaming TV.

They are democratizing TV advertising for companies of all sizes and budgets. You’ll learn how they see a future where you can buy ads on TV and retargeting your website visitors on TV all done in a matter of a few clicks.

What You Will Learn Today

  • The difference between linear and streaming TV.
  • TV is no longer a big budget or big brand privilege. Many upstart and DTC brands are jumping into linear and streaming advertising.
  • How TV can be part of your marketing mix to continue finding your audiences at scale.
  • How Tatari uses a combination of technology, data science and service to make TV advertising feel like digital.

Links And Resources Mentioned

Streaming Incrementality Explained

Thank You For Listening

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Growth Mindset?

If you’re reading down here, I know the answer 😉

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Episode Sponsor: Omnisend


Todays episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms.

With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload.

Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details – unless you want to.

More than 70,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.

Find out more about Omnisend and start free today, no credit card required.

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