Your Business Is A Journey. Investment In Yourself Pays Dividends.
In today’s episode, my guest is Philip Inghelbrecht the Co-Founder and CEO of Tatari. They are a data and analytics company that helps Shopify brands buy and measure TV ads across linear and streaming TV.
They are democratizing TV advertising for companies of all sizes and budgets. You'll learn how they see a future where you can buy ads on TV and retargeting your website visitors on TV all done in a matter of a few clicks.
We help Shopify founders to dream, build, launch, grow, scale, and exit.
Our North Star is to inspire founders and marketers to accelerate growth through podcasts and strategic insights. Each week, Steve Hutt and his Shopify expert guest discuss the best Shopify apps and current marketing strategies to accelerate growth and scale. You’ll learn how to improve efficiencies, profitably grow revenue, and build lifetime customer loyalty for your Shopify-powered online store. Today’s episode gets you one step closer to learning from those who are winning in ecommerce!
What You Will Learn Today
- The difference between linear and streaming TV.
- TV is no longer a big budget or big brand privilege. Many upstart and DTC brands are jumping into linear and streaming advertising.
- How TV can be part of your marketing mix to continue finding your audiences at scale.
- How Tatari uses a combination of technology, data science and service to make TV advertising feel like digital.
Links And Resources Mentioned
- Tatari Insights Blog
- Tatari Shopify App
- Marketer's Guide to Advertising on Streaming TV
- Vuori Clothing
Streaming Incrementality Explained
Thank You For Listening
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Episode Sponsor: Omnisend
Todays episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms.
With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload.
Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details – unless you want to.
More than 70,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.