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Validate And Optimize Paid Media Investments Through Incrementality Experiments With Trevor Testwuide Of Measured

Ecommerce fastlane ep 24 - Trevor Wudstuedt explores DTC marketing strategies in ecommerce.

In today’s Shopify Ecommerce Podcast, my guest is Trevor Testwuide, the Co-founder and CEO of Measured.

Today’s episode is made possible by Tapcart, the number one mobile app builder for direct-to-consumer brands on Shopify. Turn your Shopify store into a mobile app that your consumers will absolutely love.

This is Trevor Testwuide’s story…

Trevor Testwuide and his team of experienced data scientists struggled to connect user events to an ID and assign credit to each touch point for years. When walled gardens and data privacy regulations threatened user-level tracking, Trevor and his co-founder realized Incrementality Measurement was the solution. After founding Measured in 2017, they began to deploy thousands of in-market experiments to build a library of incrementality intelligence. Brands quickly realized this was the must-have requirement for their media investment decisions. Now, Trevor is on a mission to make media incrementality measurement accessible to every consumer brand, helping them make smarter media investment decisions and eliminate waste.

In this episode, you will learn:

  • How to unlock the power of incrementality measurement to inform smarter media investment decisions.
  • Understanding why multi-touch attribution is no longer viable due to data privacy concerns.
  • Demonstrating the benefits of transitioning from last-touch metrics to incrementality metrics with real-world case studies.

Shopify Ecommerce Podcast

Accelerating Profitable Growth for Shopify Stores

Every week, Steve Hutt and his Shopify expert guest bring you strategic insights to help inspire founders and marketers to grow their Shopify stores. We discuss the best Shopify apps, marketing platforms, and essential growth strategies to help you improve efficiency, increase profits, and build customer loyalty. Each episode gets you one step closer to learning from the experts who are succeeding in ecommerce now!

See Measured In Action

Watch this webinar and learn more about incrementality testing. Measured’s incrementality model can help your brands make better media investment decisions.

Links and Resources Mentioned

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Support Our Sponsor

Today’s episode is sponsored by Tapcart, an app that instantly turns your Shopify store into an epic mobile app, no coding required.

Tapcart was launched by mobile veterans Eric Netsch and Sina Mobasser with the intention to solve mobile commerce for all. The goal was to bring mobile apps to the masses and create a platform that enabled a brand to design, launch and manage an app with no coding or development work required. Check them out today at Tapcart.com and learn more.