This episode is made possible by UPS Capital, creators of the InsureShield App for Shopify. You work hard for your company’s reputation, but shipping setbacks are outside your control, like porch piracy or in-transit damage. The post-purchase experience, including shipping, is a critical part of the customer journey, and protecting against these risks is essential.
This is Dave Bunce's story…
Dave Bunce, President of HawkAI, discusses the importance of human oversight in the age of AI and generative technology. He explains how Hawk AI compiles marketing data and transforms it into an easy-to-read dashboard, providing analysis, insights, and benchmarking statistics. The platform's primary use case is to provide easy-to-read dashboards and benchmarking for industry trends. Hawk AI is uniquely positioned in the market, sitting in the middle ground between reporting and automation. Dave also discusses their platform's onboarding process, pricing, and the company's roadmap for the next quarter and 12 months.
HawkeAI provides comprehensive, easy-to-read dashboards that compile and transform your marketing data for more efficient analysis and insight. It can identify potential issues and provide benchmarking statistics, ensuring you can address problems before they escalate.
With HawkeAI's powerful analysis tools, you can save time and make informed, intelligent decisions – optimizing spend between platforms, benchmarking performance, and reviewing automated suggestions.
In this episode, you will learn:
- What is the HawkeAI platform, and how it's assisting ecommerce marketers.
- The importance of human oversight in the age of AI and generative technology.
- Anomaly detection to identify metrics that deviate from the expected range.
- Benefits of data insights and analysis rather than just reporting or automation.
- How to maximize ad spend efficiency.
Shopify Ecommerce Podcast
Accelerating Profitable Growth for Shopify Stores
Every week, Steve Hutt and his Shopify expert guest bring you strategic insights to help inspire founders and marketers to grow their Shopify stores. We discuss the best Shopify apps, marketing platforms, and essential growth strategies to help you improve efficiency, increase profits, and build customer loyalty. Each episode gets you one step closer to learning from the experts who are succeeding in ecommerce now!
Links and Resources Mentioned
- 3 months free with promo code 3FORFREE – Thanks Dave!
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Support Our Sponsor
Today’s supply chain is unreliable, and shoppers are actively seeking options to better protect the items they buy online. Our show sponsor, UPS Capital, recently commissioned research showing that 65% of consumers would be interested in requesting coverage for specific online orders.
They can do just that with UPS Capital’s InsureShield App for Shopify and its new consumer-elected feature. Consumers can elect to cover their purchase at checkout, and merchants can make a custom rule to add shipping insurance if a consumer passes. This added protection can enhance consumer confidence in your business – saving you time and improving your customer experience.