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Beyond Selling: Transforming Shopify Stores Into Passive Income Streams With Seijin Jung Of OpenStore

Professional headshot of Seijin Jung, head of marketing at open.store, alongside a graphic promoting Ecommerce Fastlane EP297 about transforming Shopify stores into passive income streams.

On today's episode of the Shopify Ecommerce Podcast, I enjoyed chatting with Seijin Jung from OpenStore.

Seijin is responsible for marketing more than 40 DTC Shopify brands. He shares critical insights gained over a decade in tech and consumer marketing from Udemy, Facebook, and AngelList.

OpenStore aims to create new opportunities for Shopify founders by providing the fastest and easiest way to sell their businesses. The company recently launched an offering called OpenStore Drive – a service that lets Shopify store owners turn their stores into passive income. OpenStore Drive provides a flexible alternative for founders who may want to step back from running their store but aren’t quite ready to sell it yet.

Tune in to discover how Seijin and his team of ecommerce experts successfully run the largest number of Shopify brands in the world.

This episode is sponsored by UPS Capital, creators of the InsureShield App for Shopify. You work hard for your company’s reputation, but shipping setbacks like porch piracy or in-transit damage are outside your control. The post-purchase experience, including shipping, is a critical part of the customer journey, and protecting against these risks is essential.

This is Seijin's story…

Inspired by the potential of helping eCommerce entrepreneurs, Seijin Jung became an integral part of the OpenStore team. With a background in digital marketing and a keen interest in eCommerce, Seijin knew that store owners often faced roadblocks when scaling their businesses. This led him to explore new ways to help Shopify merchants overcome these challenges while benefiting from their hard work. OpenStore's Drive program was the perfect solution, allowing store owners to transition their businesses into passive income streams. By partnering with OpenStore, these entrepreneurs could leverage the company's expertise in marketing, advertising, customer service, and more, allowing them to focus on other pursuits while still enjoying the rewards of their success. Seijin's commitment to helping others succeed in eCommerce has made him an invaluable asset to the OpenStore team and the many businesses they have supported.

In this episode, you will learn:

  • Unveil the hidden opportunities for passive income through OpenStore's Drive program.
  • Delve into the significance of financial health and margins in the success of a Shopify business.
  • Explore novel methods for expanding channels and product mix for a thriving revenue stream.
  • Immerse yourself in the world of Shopify's print-on-demand model to supercharge your merchant experience.
  • Master the art of creating a unique edge for high SKU count businesses.

Shopify Ecommerce Podcast

Here’s a breakdown of what is covered:

[08:21] Passive income from your store by leveraging strengths.

[12:37] OpenStore: Freedom and growth for Shopify merchants.

[17:01] OpenStore Drive: The Perfect Option for Shopify Store Owners.

[21:22] Opportunities for expansion and partnerships in ecommerce.

[24:44] Growing and scaling a Shopify brand is challenging. Marketing is a core challenge for merchants, but OpenStore has a tech-driven solution. Managing margin and targeting the right customers is important. On-site conversion optimization is critical for growth.

[30:22] Financial health, expanding product mix, international markets

[34:13] Motivation, success, and impact of OpenStore Drive:

[35:21] Motivation: Founder sought time freedom and support. Success: Strong interest and support from Shopify community. Impact: Improved quality of life for founders.

[36:05] Acquisition: Jack Archer brand grew 3x. Rewarding to see founders thrive with the Drive program.

[37:39] Program welcomes interested individuals to learn more.

[41:03] Opportunity to explore passive income with OpenStore.

Boosting Your Shopify Stores Growth, Revenue, Profits, and Lasting Customer Value

Each week, join Steve Hutt and his knowledgeable guest as they share valuable insights designed to motivate founders and marketers in growing their Shopify stores. Together, we'll explore top-notch Shopify apps, marketing platforms, and vital growth tactics to enhance efficiency, boost profits, and strengthen customer loyalty. With every episode, you'll get closer to learning from the pros currently thriving in DTC, ecommerce, and retail!

Links and Resources Mentioned

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Support Our Sponsor

Today’s supply chain is unreliable, and shoppers are actively seeking options to better protect the items they buy online. Our show sponsor, UPS Capital, recently commissioned research showing that 65% of consumers would be interested in requesting coverage for specific online orders.

They can do just that with UPS Capital’s InsureShield App for Shopify and its new consumer-elected feature. Consumers can elect to cover their purchase at checkout, and merchants can make a custom rule to add shipping insurance if a consumer passes. This added protection can enhance consumer confidence in your business – saving you time and improving your customer experience.