Shopify Growth Unlocked: The Data Solution That Boosts Revenue

Episode Introduction

Are you drowning in marketing data from too many platforms? Feeling uncertain about where your ad dollars are actually driving results, especially after the iOS 14 tracking shakeup? Maybe you suspect wasted spend but can’t pinpoint exactly where or why?

You’re definitely not alone. Many Shopify merchants grapple with fragmented data, inaccurate attribution, and the frustration of making marketing decisions based on guesswork rather than clear insights.

That’s why I’m thrilled to have Gurami Tateshvili, founder of MyDataNinja, on the show today. As a serial entrepreneur and Harvard Business School alum who built his own e-commerce businesses and digital agency, Gurami experienced these tracking and attribution pains firsthand. He founded MyDataNinja specifically to solve this problem, creating a platform that unifies ecommerce metrics into a single, actionable dashboard.

What You’ll Learn

• Navigating Post-iOS 14 Tracking: Understand the ongoing challenges and why standard pixels often fall short.

• Accurate Attribution: How server-side and cookieless tracking provide a clearer picture of ad performance across channels (Meta, Google, TikTok, Bing).

• Unified Data Dashboard: The benefits of seeing all your ad spend, revenue, and key metrics in one place, saving time and enabling faster decisions.

• Calculating True Profitability: Moving beyond blended ROAS to understand net profit per order and ad campaign by incorporating Cost of Goods Sold (COGS).

• Identifying Wasted Spend: Techniques to spot inefficiencies, including potential bot traffic and underperforming campaigns.

• Actionable Insights: How to translate unified data into smarter budget allocation, campaign optimization, and scaling strategies.

• Offline & Complex Sales: Addressing tracking challenges for scenarios like Cash on Delivery (COD) or orders with returns/cancellations.

Sponsor Spotlight: GLADLY

Episode Summary

Gurami Tateshvili joins Steve Hutt to tackle the “data dilemma” facing modern Shopify merchants. In a world complicated by iOS updates, cookie restrictions, and multiple ad platforms, getting a clear view of marketing performance is tougher than ever. Gurami shares how his own struggles scaling e-commerce brands led him to create MyDataNinja, a platform designed to unify disparate data sources, implement robust server-side tracking, and provide merchants with accurate, real-time insights into their true ROI.

We dive into the pitfalls of relying solely on ad network data or basic pixels, the importance of cookieless and server-side tracking for accuracy, and the power of a unified dashboard for managing campaigns efficiently across Meta, Google, TikTok, and more. Gurami explains how integrating COGS provides a true net profit view and how making faster, data-driven decisions is crucial for optimizing spend and scaling effectively. If you’re tired of guessing games with your marketing budget, this episode offers practical solutions for clarity and confidence.

Key Insights

• The Post-iOS 14 Reality: Standard tracking pixels are often inaccurate or incomplete, leading to misinformed decisions and wasted ad spend across platforms.
• Accuracy Requires Better Tech: Server-side and cookieless tracking (like MyDataNinja employs) are essential for capturing reliable data, overcoming browser/OS restrictions, and getting closer to the source of truth.
• Unified Dashboard = Efficiency: Managing multiple ad accounts (Meta, Google, TikTok, Bing) from one place saves significant time, prevents errors, and allows for quick actions like pausing ads or adjusting budgets.
• Go Beyond Blended ROAS: True performance understanding comes from seeing net profit per order/campaign, which requires factoring in Cost of Goods Sold (COGS) alongside ad spend.
• Track Everything, Test Everything: Successful scaling relies on testing multiple angles, products, and campaigns, which demands fast, accurate data feedback to know what’s working and what’s not.
• Offline Sales Need Server-Side: Tracking conversions for Cash on Delivery, installments, or phone orders requires server-side solutions to connect the offline event back to the online journey.
• Data Blind Spots are Costly: Relying on potentially manipulated ad network data or dealing with discrepancies between platforms (Shopify vs. GA vs. Ads Manager) obscures true performance. An independent tracking layer provides objectivity.
• Actionability is the Goal: Data is only useful if it inspires action. Clear dashboards highlighting profitable vs. unprofitable campaigns (often color-coded) make it easier to optimize spend. MyDataNinja also plans future AI-driven recommendations.
• 60-Day Free Trial: MyDataNinja is offering a pretty compelling deal exclusively for eCommerce Fastlane listeners: a 60-day free trial (which is double the standard offer!) This gives you two full months to explore all the features, integrate your ad accounts, and see how MyDataNinja can help you track, analyze, and optimize your marketing campaigns across Shopify and your ad platforms.

Guest Spotlight

Gurami Tateshvili is a serial entrepreneur and Harvard Business School alum with deep roots in the ecommerce and digital marketing world. His journey began over a decade ago when he launched his own e-commerce ventures alongside a digital advertising agency. It was through managing these businesses—scaling across multiple channels and countries—that he directly encountered the significant challenges of fragmented data, inaccurate ad tracking (especially post-iOS 14), and the difficulty in truly understanding marketing ROI.

Frustrated by the lack of adequate tools to get a clear, unified view and make fast, informed decisions, Gurami founded MyDataNinja. His firsthand experience with the pain points Shopify merchants face fuels the platform’s mission: to provide a robust, independent tracking and analytics solution that consolidates metrics, calculates true profitability, and empowers brands to optimize their ad spend with confidence and scale more efficiently.

Guest Contact Information

Gurami Tateshvili
Founder, MyDataNinja

• Website
• LinkedIn
• Email

Links & Resources

• MyDataNinja < Exclusive 60-Day Free Trial
  • To unlock your exclusive trial, install MyDataNinja via the Shopify App Store, then message support and mention “eCommerce Fastlane” for your bonus 30 days.
• Littledata
• Elevar
• Shopify

Thanks for Supporting the Pod!