Podcast

55: Artificial Intelligence: The Fastest Way To Accelerate Your Brand Into A Social Media Content Mega-Factory

EP55 Lately


My guest on today’s episode is Kate Bradley Chernis, Co-Founder & CEO from Lately. They are a disruptive social media management platform that pairs AI (artificial intelligence) with humans. The platform automatically turns blogs, press releases, white papers, online articles, newsletters, videos and podcasts into dozens of pre-hashtagged and pre-shortlinked autogenerated social media posts.

With Great Power Comes Great Productivity

I’m saving endless hours with Lately‘s super powerful features, together, all in one place including content creation, planning, publishing, organizing, and the necessary insights to gain 100% visibility across 100% of your channels so you can connect workflow to results. This solution is an absolute game-changer…so much so that I personally use this solution for my social sharing!

What You Will Learn Today…

  • The one thing that’s killing it in content that you MUST do or get left behind.
  • How to humanize your brand.
  • How Shopify brands can be truly authentic and human without compromising the brand.
  • Tips on how to create inclusive and accessible content that builds customer trust.

 Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

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Episode Sponsor

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.