Podcast

82: Multi-Touch Omnichannel Marketing Automation Tools For A Buy Anywhere Experience


Today I’m recording from beautiful Whistler, British Columbia, with my friend Tink Taylor, who is the Co-Founder & President of dotdigital.

dotdigital is a leader in Omnichannel Marketing Automation with its Engagement Cloud Platform.

Over 4,000+ successful brands, in 150 countries, use dotdigital to acquire, convert, and retain customers. It’s a platform for businesses that are seeking to engage customers across all touch-points and life-cycles.

I’m super excited to dive deep today, into the mind of the founder, of a now global company, to see what sets dotdigital apart from others in the industry.

What You Will Learn Today

  • What sets dotdigital apart from other vendors in Omnichannel Marketing Automation.
  • Why dotdigitals’ Engagement Cloud is a complete platform of technologies to drive customer engagements.
  • How ML (machine learning) and AI (artificial intelligence) are helping Shopify brands create unique and personalized customer experiences.
  • How to drive your social media presence, product recommendations, and reviews.
  • Importance of auditing your Shopify technology stack to build meaningful depth and breadth.

Links And Resources Mentioned In This Episode

Tweetable Gold Nugget

See how the dotdigital Engagement Cloud can help you use your data to boost ROI and do more in less time.Click To Tweet
Dotdigital examined the customer engagement tactics of 100 brands worldwide. Discover which brands are shaking up the ecommerce industry. Get your free copy of Hitting the Mark 2020 report today!Click To Tweet

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Episode Sponsor

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About the author

Steve Hutt

I'm obsessed with entrepreneurship, commerce, and Shopify. If you have the desire to implement what's working today for direct-to-consumer brands on Shopify, I'm excited you're here! Get the Shopify help you need. This industry blog and podcast is my digital brain where my guests and I share cutting-edge marketing strategy, must-have Shopify apps, and marketing platforms that will help you build and scale lifetime customer loyalty. To do this, I'm part of the Merchant Success Team at Shopify Plus and host of the eCommerce Fastlane Podcast.