84: Fight The Spam Filter And Rising PPC Costs With Postcard Marketing

My guest in today’s episode is Michael Epstein, the Co-Founder of PostPilot. Email inboxes and social feeds are drowning in a sea of offers and ads. Email marketing used to be king, but response rates have tanked to abysmal levels. And customers have become numb to banner ads, while pay per click costs skyrocket.

PostPilot is Shopify App that helps you combat rising PPC costs and decreasing email engagement with personalized, segmented postcard campaigns that increase customer lifetime value (LTV) and profits.

Let’s jump in a learn more!

What You Will Learn Today

  • Why postcard campaigns get up to 28X better engagement than email and now often costs less than a click.
  • How postcard campaigns compare to email in terms of your ability to personalize and segment your campaigns.
  • Some of the best and most effective postcard campaigns to drive ROI.

Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

When you combine both digital and direct mail marketing, your customers will spend 25% more!Click To Tweet
Research shows that over 80% of customers read direct mail (and actually like receiving it). It’s just one reason major retailers and D2C brands have been using direct mail for years.Click To Tweet

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Powerful features tailored for Shopify Brands

This podcast episode was sponsored by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms. Engage your customers and boost your sales with dynamic emails, text messages, web push notifications, Facebook Messenger, and retargeting ads on Facebook and Google. 

Address your audience’s buying intent across different points in their customer journey. Omnisend provides you the tools you need to move your first-time visitors towards making a purchase – all from one platform.

Getting started is easy and your first 14 days are free + and extra 50% off for the first 3 months!

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About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain his competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.