Podcast

95: Deepen Your Customer Connection And Monetize Your Knowledge Into A New Shopify Revenue Stream


My guest in today’s episode is Greg Smith the Co-Founder and CEO from Thinkific.

If you are known for your expertise and find yourself being asked for similar advice regularly, or if you have ever wanted to package up your wisdom and deliver it to help others, then you might have considered creating an online course or membership site.

Greg created his first online course 15 years ago, to share his passion and expertise with thousands of students. The revenues from his course soon surpassed his salary as a corporate lawyer.

Since then Greg and his team have built Thinkific—a powerful, all-in-one online course platform that makes it easy for you to build your own online courses or memberships—on your Shopify site under your brand.

This is a timely episode as Shopify brands are moving to create memorable communities to drive customer loyalty.

What You Will Learn Today

  • How to monetize your expertise and grow your audience by adding online courses to your Shopify store.
  • How courses are building loyalty and differentiating you from your competition.
  • How to keep your students engaged with video, text, downloads, quizzes, surveys, assignments, discussions, Typeforms, and Google Docs.
  • How to increase repeat purchases and referrals by growing engagement with your brand and the products you sell.

Links And Resources Mentioned In This Episode

Thinkific Founding Values

Create & Sell Online Courses From Your Shopify Store

Tweetable Gold Nuggets

Deepen your customer connection and monetize your knowledge into a new revenue stream with Thinkific.Click To Tweet
Thinkific $1M Entrepreneur Growth Fund: Get mentorship and funding to launch your online course!Click To Tweet

Thank You For Listening

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EPISODE SPONSOR

Picked, packed, and shipped.

This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.

  • ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.
  • ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear…to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere.
  • With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.

CLICK HERE to get started >> ShipBob.com

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.