Podcast

97: Protect Your Shopify Brand From The Dark Web And Sophisticated Fraud Attacks

EP97 NoFraud


My guest in today’s episode is Shoshanah Posner the Director of Business Development at NoFraud. They are an online fraud prevention company that helps identify fraudulent orders while ensuring the highest order approval rate.

Chargebacks, unfortunately, are a part of doing business online. While many can be disputed effectively by providing proof that the items were shipped, it is almost impossible to win a fraud chargeback. Preventing fraud chargeback losses occurs at the point of purchase. A merchant needs to be able to distinguish between a good order and a fraudulent order and ensure that the fraudulent orders are canceled immediately.

Shopify offers basic fraud prevention tools with its Fraud Filter. According to NoFraud, there are some gaps in their native offering:

  • A high rate of false positives. Many orders flagged as high risk are actually safe to ship.
  • Orders need to be manually reviewed, especially those that are medium risk.
  • Many orders that receive a Pass still results in fraudulent orders.
  • Transaction risk factors are purposely vague so as to not educate fraudsters.

Today we will talk about a service that has been available to Shopify customers for several years and helps bridge the gap in what Shopify customers should consider when it comes to effective fraud prevention.

What You Will Learn Today

  • Current fraudster landscape as it relates to data breaches, stolen card data, and synthetic identities.
  • What is the Dark Web and what are people doing there?
  • Reshipper fraud, triangulation fraud, mule fraud, and how you can protect yourself.

Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

NoFraud offers Chargeback reimbursement, eliminates the overhead costs of an in-house fraud prevention solution.Click To Tweet
Manual review is time-consuming, costly, and relies on the fraud expertise of the merchant or employee doing it. NoFraud eliminates the need for manual review.Click To Tweet

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EPISODE SPONSOR

ShipBob Logo

Picked, packed, and shipped.

This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.

  • ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.
  • ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear…to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere.
  • With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.

CLICK HERE to get started >> ShipBob.com

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.