Podcast

99: Turn Insight Into Action By Targeting The Customers And Prospects Who Will Profitably Grow Your Shopify Business

My guest in today’s episode is Cary Lawrence, the Co-founder and General Manager at SocialCode. They are a full-service marketing partner that combines media, data-management, creative, and marketplace strategies to help brands grow revenue and be more profitable.

Cary spearheads SocialCode’s Audience Intelligence Platform (referred to as AIP), an industry-leading technology that enables disruptors to prospect and acquire their highest-value customers and maximize LTV.

What You Will Learn Today

  • How SocialCode’s Audience Intelligence Platform (AIP) allows Shopify brands to improve business outcomes by maximizing the value of customer data.
  • Why behavioral, demographic, and psychographic information paired with Shopify customer and order data can complete the marketing picture.
  • Why there is a need to look for opportunities to invest in areas that other Shopify brands aren’t thinking about.
  • Why lifetime customer value will actually drive your business forward and set better marketing goals

Links And Resources Mentioned In This Episode

Tweetable Gold Nuggets

Build a more complete picture of your customers so you can make smarter decisions about reaching them faster.Click To Tweet
Inform marketing, business, and product strategy with cohort-level analytics that joins data across Shopify, advertising, and measurement.Click To Tweet

Thank You For Listening

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EPISODE SPONSOR

Picked, packed, and shipped.

This podcast episode was sponsored by ShipBob, the best-in-class order fulfillment company for small to midsize Shopify brands.

  • ShipBob provides 2-day and 3-day shipping and fulfillment for thousands of direct-to-consumer brands. They’ve also been fully operational during the Coronavirus across their 9 fulfillment centers in the US, Canada, and Europe.
  • ShipBob is also a tech-enabled 3PL that fulfills ecommerce orders for direct-to-consumer retailers. Their mission is clear…to make your Shopify brand successful by providing best-in-class logistics so your customers don’t go elsewhere.
  • With reliable fulfillment services, warehouses near your customers, and connected technology that powers the fulfillment network, they will help improve transit times, shipping costs, and the delivery experience for your customers.

CLICK HERE to get started >> ShipBob.com

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.