Shopify Ecosystem

Product Directory: Complement Your On-Site Personalization Efforts

product-directory:-complement-your-on-site-personalization-efforts
  • Zaius Activated Customer Data Platform

    Zaius is the Activated Customer Data Platform that assists growing brands to achieve higher CLTV by delivering relevance across the entire customer journey, from anonymous browsers to loyal shoppers.

  • Omnichannel campaigns allow you to take your marketing to the next level with consistent and personalized content across every touchpoint and every channel.

  • Zaius Activated CDP is built for brands in any vertical and ensures that everyone in your organization has access to a complete and actionable unified customer profile.

  • Data-Driven Marketing in a Customer Centric World

    Winning brands follow this playbook to stay ahead of their competition and in the forefront of their customers’ minds.

Product Directory on screen

Alexandra Matheny

With the holiday shopping season only a few weeks away, you’ve probably been bombarded with campaign optimization tips and email best practices from all your martech vendors… including us, at Zaius. (For example, have you checked out our Holiday Recipes yet?) Fingers crossed that you’ve had the opportunity to make your campaigns more powerful and personalized by implementing some of these suggestions into your holiday campaigns. Your hard work is going to pay off: 80% of shoppers are more likely to buy from brands that offer personalized experiences. But here’s another interesting statistic to note: 74% of customers feel frustrated when website content is not personalized. This means you have to make sure that your personalization efforts last throughout your site too.

If you’re a Zaius user, you can take advantage of our On-Site Personalization feature that helps you launch web embeds and web modals with highly personalized product recommendations on your sites, with minimal effort and time required for setup.

On-Site Personalization relies on Zaius’ bespoke personalization models that are trained on your data, and yours only. This ensures that your product recommendations are extremely relevant to individual visitors and show your shoppers recommendations they will find interesting and valuable. Custom-tailored product recommendations will make your visitors feel like they have a personalized shopper by their side who knows exactly what they are looking for. 

When you’re launching your web embed or modal with product recommendations, you probably want to know what your visitors will see. Because recommendations widely differ from one product to another, it’s not always easy to preview all the products that may be featured among the recommendations. Until now, you had to test your web modal or embed on different product pages or submit an API request. However, with our latest feature, Product Directory, that’s about to change. 

Product Directory provides you with a view of your product feed coming into Zaius, creating never-before-seen transparency into your product data. This view exposes your product recommendations and additional data science-driven insights Zaius offers on your products, like views per day and average views before purchase.

Now, if you want to know what products your visitors will see in your web embeds and modal, you can simply head over to the Product Directory, under the Products tab, and see them for yourself. If you used a Product Filter in your web modal or embed settings, you can apply a filter from the sidebar to validate your filter. This way, you can check to make sure that your Content Shield and Product Filters are not narrowing down your list of recommended products too much and are doing what you expected.

Product Directory is a fantastic complementary feature to On-Site Personalization, and we highly recommend you take advantage of it if. 

You don’t have On-Site Personalization? No problem — Product Directory is available to all Zaius users. Take a look at your Product Directory now and see all the information Zaius has on your products, and imagine how powerful your web embeds and modals could be with personalized product recommendations.

Get Started with Zaius On-Site Personalization

Alexandra Matheny

Alexandra Matheny

Alexandra works in Product Marketing at Zaius. She loves storytelling as a way of demonstrating a product’s values and benefits to customers. She tends to laugh at her own jokes: Just join a webinar and see it for yourself!

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Special thanks to our friends at Zaius for their insights on this topic.