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In today's digital-first world, visual imagery is the sole representation of your products. The impression your product photos make on the customer decides whether they will proceed with the purchase. Blurry, pixilated, or photos with unhelpful information can flip the customers into viewing your brand as doubtful and untrustworthy.
We're here to help you ensure your product photography is second to none. This article explores product photography best practices that you should implement this year.
Must-Know Tips and Tricks for Product Photography
Setting Up the Table
From lighting and background to angles and composition, there’s a lot to consider when setting up the table for your shoot:
Choose the right surface: Choose a clean background that won’t compete with your product. A simple white or neutral-colored backdrop does the trick and draws attention to your product. For added interest, use props like colored paper or fabric to create a more interesting shot.
Lighting is key: Natural light from the side can soften shadows and bring out the best features of your product. Shooting with natural light is difficult as the light changes every minute, so you must adjust repeatedly to stay consistent. You can also use artificial lighting, such as a ring light or softbox, to easily photograph and get creative with your shots.
Place your product: Position your product in the center of the frame for the best composition. This gives you lots of room to adjust and reflect on each photo. Balance your shots by keeping them symmetrical and experimenting with different angles. Your product should also be at least ten inches from the backdrop to avoid shadows.
Observe Brand Consistency
Brand consistency is hard to maintain when you want to step out of the box. An expertly taken photograph will show your product in the best light, but you must ensure that your product line appears consistent across all marketing materials.
The lighting, background, and composition should stay consistent throughout the photography. Also, ensure you follow a similar style of staging and color palettes for your products.
Take Many Photos from Many Angles
You will find only a few photos worth selecting for uploading on your product page. But, for that to happen, you must take many photographs from all possible angles. Ensure you capture the product’s different sides – front, back, side view, and other details like buttons, stitches, or any design elements.
This will help customers get a better idea of how your product looks and will help them make an informed decision.
Show Product in Context
Context helps tell the story behind a product and gives customers a better understanding of its use. By showing a product in its natural environment, you can easily convey its unique features, benefits, or lifestyle aspirations. This will help customers identify with the product and give your photos an effortless look.
Product photography in context doesn't have to be complicated or expensive. It can be as simple as styling up the item on a desk or countertop. Consider adding props to create an interesting visual narrative that will draw customers in and help them to imagine their lives with the product.
Combine Various Types of Product Images
Product photography should be creative and visually attractive but must serve its purpose: capture your product in the best representation. Combining various types of product images drive this purpose home. The various types of product images are:
- Flat Lay Images: Photographing multiple products of the same group together.
- Texture Images: A close-up shot focuses on one or two products, clearly highlighting the details and craftsmanship of the product.
- Lifestyle Images: A lifestyle shot places products in context with other elements like people, home décor, or outdoor items.
- Inspirational Images: Capturing product as part of an inspirational theme or setting.
- Customer Images: Customer images are real-life photos of customers using or wearing products.
- Compatibility Images: Compatibility images show how products can be used together or combined.
Post-production is the final stage of product photography that can make or break your photos. No matter how good your lighting, composition, and staging are, there is always room to enhance the photos by editing. A few things you should focus on in post-production are:
- Color correction
- Adjusting highlights and shadows
An unwanted element in the background can steal all the focus from the product and result in lost conversions. This also applies to your backdrop being too noisy. You can fix that easily using a background remover by quickly replacing the background with a neutral color.
Product photography is a key means of marketing your products. The customers have only the photos to base their decision to purchase when shopping online. Providing them with a true, informational, and all-inclusive visual representation of your product helps them trust your brand, influencing their purchase decision.
The right setup, angles, context, and types of product images ensure you photograph the product in the best way that resonates with the customers. Also, remember to stay consistent with your photography's themes, color, and style to maintain your brand's identity.