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Reintroducing Talking Shop, The Smile Newsletter


If you’re a regular around here you may have noticed us mention something called Talking Shop. That would be the Smile Rewards newsletter where we share stories and lessons learned from seasoned entrepreneurs and experts to help small businesses grow sustainably.

We sat down with Larry Galante, Smile Rewards’ Growth Marketing Manager who is the one pulling all the strings to get Talking Shop into your inbox each month. Larry shared his favorite memories from the businesses featured, as well as what’s in store for Talking Shop.

If this sounds like something you’re into, keep on reading to find out all the details on the Smile newsletter, Talking Shop.

What is Talking Shop?

Talking Shop Smile Newsletter–An image of a MacBook on a white table open to the Talking Shop newsletter, which is an 8-bit style newsletter in bright colors. There is a black notebook with the yellow smile logo on it and a succulent plant on the table.
Talking Shop is Smile Rewards’ newsletter focused on sharing entrepreneurs’ stories. 

Talking Shop is the official Smile.io newsletter where we dive deep into ecommerce topics and share practical insights from small business owners. Each month we chat with amazing entrepreneurs from around the globe and share their stories. With over 100,000 merchants using Smile.io on their ecommerce websites, we promise there’s no shortage of unique brands to learn from.


“I love getting a behind-the-scenes look at inspirational small businesses from around the world. We can all learn so much from each entrepreneur’s story.”
– Larry Galante, Growth Marketing Manager at Smile.io

In each issue of Talking Shop, you can expect tips and tricks from the business owner, an inside scoop on their brand’s story, and some relevant resources from the Smile.io blog! And don’t worry, we promise not to spam your inbox. We share one issue a month, jam-packed with inspirational content and direct quotes.

Why we created Talking Shop

We launched Talking Shop in March 2022 to share our merchants’ stories with as many people as possible. Let us give you a quick rundown of the details.

Talking Shop Smile Newsletter–An image of a MacBook on a wood table open to the Talking Shop newsletter, which is an 8-bit style newsletter in bright colors. There is a green smoothie next to the laptop in a clear cup that says, “Rise and Shine”.
Each month, Talking Shop features a new ecommerce expert.

Who is the audience? You, your brother, that barista you really like. In short, anyone who’s interested in getting a behind-the-scenes look at how ecommerce businesses operate. If you’re a small business owner, you’ll find tons of valuable tips and tricks and if you’re an avid online shopper, you can discover amazing small businesses to support. Talking Shop is for all small biz supporters.

What is the goal? Talking Shop aims to be a resource for small business owners and a place to highlight ecommerce brands. We’re all about focusing on entrepreneurial education and championing brands. Here at Smile.io, we’re lucky enough to talk to thousands of amazing ecommerce entrepreneurs each year. Talking Shop is our way of sharing their stories with you!

What’s the format? Each newsletter begins with a brief introduction to the brand and owner, followed by their three top tips for other small business owners. Then we get into it with a deep dive focused on a specific ecommerce-related topic like influencer marketing or customer acquisition. We’ll share direct quotes from the founder, as well as Smile.io’s advice on the subject. We wrap it all up with some links to Smile resources from the blog or Help Docs and a video from the brand or Smile! It sounds like a lot but we know you’re busy, so we promise it’ll be less than a 5-minute read.

Subscribe to Talking Shop, the Smile newsletter

Learn how to grow your ecommerce brand from expert entrepreneurs.

Sharing incredible stories one merchant at a time

Since launching Talking Shop in March 2022, we’ve been able to interview 9 amazing small business owners from around the globe. We’ve covered topics such as “how to market your loyalty program” and “running a business on your own as a solopreneur”. Each story we get to tell is unique and full of valuable lessons.


“As we interview more and more founders, one of the themes I’ve noticed that keeps coming up is not to stress about getting everything perfect, especially the first go around. Just start with what you have and what you know now, then keep learning and iterating to find what works best for your business.”
– Larry

If you’re thinking about launching a business or already have a business, you won’t want to miss out on these valuable insights from other founders who have gone through their own journeys.

Learn from their mistakes, get inspired by their wins, and find a community of like-minded individuals to connect with.

“One of my favorite stories from Talking Shop was about Clémence Organics. Their origin story was inspiring, and I loved their deep commitment to sustainability, truly incorporating it into every aspect of their business,” Larry tells us.

— Smile.io (@smilerewards) February 1, 2023

From a pancake brand inspired by years of family breakfasts to a plant-forward food delivery service created in response to her sisters’ rare illness, the brands featured in Talking Shop are nothing short of amazing. Subscribe today so you don’t miss out on the next great story!

What’s in store for Talking Shop?

Everything we do here at Smile.io is to make the lives of small business owners easier–and Talking Shop is no different.


As we embark on the second year of producing Talking Shop, you can expect more stories from a diverse range of entrepreneurs around the globe. Stories of their struggles, their hard-earned knowledge and industry insights, and their advice for small business owners trying to grow their ecommerce shops.”
– Larry

So subscribe and keep an eye on your inbox for more amazing entrepreneurial journeys, advice, and insights. We may also get a makeover to add an extra dose of beauty to your inbox. So don’t miss out and subscribe today!  

Subscribe to Talking Shop

Lessons learned from entrepreneurs straight to your inbox

This originally appeared on Smile.io and is made available here to cast a wider net of discovery.
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