Promoting different types of businesses requires a systematic approach. The essence lies in social media marketing gaining significant momentum, making it possible to expand a brand, enterprise, or company across the entire online space.
Well-known and popular platforms have become an integral part of people’s lives. With their help, businesses can find new clients, communicate with existing customers, attract additional audiences, and engage people in online shopping.
By ordering competent services from a paid social media agency, you can rest assured that true experts with extensive experience will handle the promotion. They will leverage an essential element of digital marketing — social platforms — in your business strategy, taking steps and measures to bring the business out of the shadows. This includes setting up targeted advertising and much more. Moreover, these specialists will know strictly which step-by-step actions to implement to achieve the best results and meet your goals.
How to attract new clients through social media with proper ad setup?
Creating attractive social media profiles with long-form text posts, beautiful visual designs, high-quality photos, videos, and other content can increase followers. Competent Facebook advertising services and those on Instagram and other platforms can save a business. These interactive and marketing technologies can maximize profits, increase website conversions, boost organic traffic, engage clients in desired actions, and more. The key is to have experts in this field handle the promotion.
It’s important to focus on brand awareness and building trust to attract additional clients and retain existing ones. This can be achieved by leveraging the capabilities of well-known and popular social networks. By setting up effective ad campaigns targeting those most interested in the advertised product or service, there is a much higher chance of making sales and generating revenue. Proper setup allows business owners to lower conversion costs than any other online marketing channel. What actions are involved? Here’s how the setup looks:
- business project analysis (it’s essential to define the target audience, their age, hobbies, behavior, and interests);
- creating and optimizing the project’s community (for example, if one doesn’t already exist);
- choosing optimal ad placements (sending ads via direct messages, messengers, news feeds, as well as in photo format, video format, Stories, etc.);
- selecting interaction types (ads linking to the business’s website, campaigns in Facebook or Instagram groups, or ads aimed at lead generation without a website visit);
- budget calculation and scheduling ads (deciding on maximum and minimum bids and the times when the ads will be shown to internet users);
- audience segmentation (by age, specific interests, workplace, marital status, and other characteristics);
- targeting for each ad group (personalized ads for interested customers);
- banner preparation and creating various campaigns (taking into account the value and unique selling proposition);
- setting goals and tracking user interactions with ads and Google Analytics (filling in information and tracking data);
- monitoring the ad campaign (the ability to analyze how effective it is);
- campaign scaling (expanding reach to related interest groups, adding new products or services, etc.);
- increasing the number of ad groups (by refining targeting and creating highly personalized ads).
Social media can breathe new life into any business. It offers prestigious features, enables integrations with well-known bloggers and influencers, and encourages more active promotion.
What specialists are usually involved in social media promotion?
Naturally, it’s nearly impossible for one person, even a top-tier marketing expert, to handle a business’s promotion on social platforms alone. Only a team with a solid understanding of group management, post and content plan preparation, defining categories, writing articles for group posts, cleaning up spam, generating engagement, and other essential activities can effectively manage comprehensive promotion.
Promotion efforts are only effective when multiple people are involved in the project. The team should include, at a minimum, a project manager, a technical lead, a paid traffic specialist, a designer, and an optimization specialist. This is not a complete list of professionals who may work on promotion, but such a team is considered the optimal setup for managing a project.
