Something that every business owner needs to know is that a website is non-negotiable. Although it may be possible to run a business through third-party sites such as eBay, Etsy, or Amazon, and sometimes even social media such as Facebook, without a website to go alongside this, you could be missing out on a vast number of potential customers.
A website is a way of showing that you are trustworthy, and it’s where people will often go to check you out before purchasing something from a separate site. Plus, when it comes to SEO purposes and being noticed online, a website is the best thing you can have.
Yet having a website doesn’t mean that people will immediately visit it. It will take time to get them to see it, and even then if the website is not designed well, they might not stay and probably won’t return. With this in mind, what are the simplest ways to bring traffic to your business website that will help you make a profit? Read on to find out.
Create An Engaging And Informative Website
If you want to be successful in business, you must have a good, solid, user-friendly presence on the internet. When people are able to find your website, they want to also be able to find all the information they need to ensure they can make a buying decision, and ideally, you’ll want them to purchase something rather than choose to go elsewhere. The more engaging and informative your website is, the more chance you’ll have of ensuring you make sales through it or at least capture people’s attention enough that they get in touch with you.
When your website is full of useful information, visitors will stay on it longer, for example. This is excellent in terms of your SEO since search engines rank sites with longer-staying visitors highly, but it also means that people are more likely to buy – after all, they’ve just spent a lot of time researching your website, so they’ll reward themselves for the effort and buy whatever it was they wanted to buy.
Use Social Media
We mentioned earlier that using social media alone wasn’t enough if you wanted to have a successful business, but when you use it in conjunction with your business website, you can really help yourself grow as a venture. This is because you can expand your customer reach hugely. Linking your website to your social media presence and vice versa and sharing information across all platforms means there is much more chance for someone to notice you and spend their money with you.
Social media is also easier to update than a website. You can put coupons for special offers on social media, for example, and you can have time-limited offers. As long as this links to your website to give your customers more information about you, this can help you run short-term events and bring in customers quickly.
Despite what we’ve said above, that’s not to say that your website should never be updated. In fact, if you update it on a regular basis, you’ll find that you gain a lot more visitors. This again links to SEO – the more often you update your website and add new information (the simplest option is to add a blog that you change each week), the better you’ll rank. In addition to this, the more new information you have, the more likely it is people will return and continue to learn from you.