Shopify Ecosystem

SMS Product Update: 50% Reduced Rates, Automations, Merge Tags, And Emojis

sms-product-update:-50%-reduced-rates,-automations,-merge-tags,-and-emojis

“I didn’t have time to write you a short letter, so I wrote you a long one” – Mark Twain

Apparently, Mark Twain hadn’t heard of pre-built SMS templates, something we’ve just added to Marsello alongside the automations template library, emojis, merge tags for SMS, and to make your SMS marketing go even further cut SMS rates by up to 50% on some pricing plans.  

Here’s what’s new in SMS:

We’ve cut SMS rates by 50%*, doubling SMS credits across some plans

We’ve cut SMS rates by up to 50%* on some pricing plans, starting from our base $25/month plan. That means some plans will receive more than double the SMS credits per dollar.

Previous pricing  New Pricing 

Cost

Credits

Cost

Credits

$25.00

700

$25.00

1,500

$50.00

1,500

$50.00

3,500

$100.00

3,100

$100.00

8,500

$200.00

6,500

$200.00

18,000

$300.00

10,000

$300.00

30,000

$400.00

13,700

$400.00

41,000

$500.00

17,500

$500.00

52,000

$600.00

21,000

$600.00

63,000

$800.00

29,500

$800.00

84,000

$1,000.00

38,000

$1,000.00

105,000

$1,250.00

49,000

$1,250.00

132,000

$1,500.00

60,000

$1,500.00

158,500

$1,750.00

71,500

$1,750.00

185,500

$2,000.00

83,000

$2,000.00

212,000

SMS credits can be added to your Marsello Pro Plan from your account and will be added to your monthly subscription from the date you select your monthly SMS plan. 

New SMS plans are available now, and existing plans will be updated as your monthly plan rolls over.

Add SMS



Pre-built SMS automation templates

Sometimes you need to get a message to your customers that is short, sharp, and to the point. That’s where SMS comes in, the perfect communication tactic to drive action quickly. But saying less isn’t always that easy, so we’ve introduced over 20 new pre-built SMS templates, including loyalty program messages, refer friend requests, Google Review requests, and more.

Automation Template Library 

You can now access all your email and SMS templates in the Automation Template Library. You can search the Template Library by communication channel, campaign type, industry and more. As you build out your SMS automation templates, and we add more, you’ll be able to deploy any SMS automation in just a few clicks. 

SMS Automations

Oh, and by the way, we’ve already added 10+ SMS automation templates to the library which you can access now. 

Loyalty Notifications now in Automations Library

We’ve added automated loyalty points notifications for SMS, and migrated all loyalty points notification templates to Marsello’s Automations Library. This allows you to track all sends, opens, and clicks.

Plus, enjoy the new emojis and merge tags! 

Even short messages should be personalized, so we’ve introduced merge tags in SMS automations and campaigns. Merge tags enable you to include the recipient’s own details in the messages you send them, including first name, last name, loyalty points balance and VIP tier. We’ve also added emojis, so you can set the tone of your message without saying a word. 

Want to get started with SMS, but not sure how? Take a look at the Marsello help center for practical step-by-step guides for setting up automations and campaigns. 

*Note: 50% discounted rate is based on a regional send to the United States and priced in USD.

Published Aug 3, 2022 3:01:10 PM

Special thanks to our friends at Marsello for their insights on this topic.
I'm also on

Subscribe to Podcast

Top 1% most popular show out of 2,729,419 podcasts globally!

eCommerce Fastlane | Shopify Podcast For DTC Brands | Growth Marketing Strategy For Entrepreneurs | Listen Notes