Understanding the Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

Sunk Cost Fallacy

 

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Author

Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of VisionPros.com, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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