There are 3 types of ads that you will encounter and can use on Amazon:
- Sponsored Brand Ad: This type of ad will appear at the very top of an Amazon search result page and will include the brand name, logo, and up to 3 featured products. Sponsored Brand Ads are Pay-Per-Click.
- Sponsored Product Ad: This type of ad will appear in the top row of search results, below a Sponsored Brand Ad. A Sponsored Product Ad looks like any other product shown in an Amazon search and will include name/product description, a photo, price, rating, and Amazon Prime availability.
- Sponsored Displays: This type of ad may appear on or off Amazon. They can appear on any other site that supports Amazon ads, and they are a powerful way to get your products in front of people who might not ordinarily see them.
Here's Sean Corson, Daasity's Chief Analytics Officer and Co-Founder, for more on these Amazon Ads and their use cases for your eCommerce brand:
Special thanks to our friends at Daasity for their insights on this topic.