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The 34 Best Shopify Themes (Of The 13,191 We Analyzed)


After some extensive research, here’s our list of the best Shopify themes to use when you’re starting or refreshing your ecommerce store.

Finding the best Shopify theme for your business may feel like a huge undertaking — and it is. You have to identify themes, test them, and determine criteria as you go. It can easily start to feel overwhelming. 

To make this process a little easier for you, we’ve analyzed 13,191 Shopify stores and hand-picked the 34 most popular themes to help get you started. But before diving in, it’s important to understand how to approach choosing the right Shopify theme for your business. 

The top ten Shopify themes we recommend are:

  1. Mojave
  2. Flow
  3. Brooklyn
  4. Debut
  5. Minimal
  6. Boundless
  7. Modular
  8. District
  9. Icon
  10. Vendy

How to choose the right Shopify theme 

A free theme or a premium one? A template or a custom theme? Which one you should choose actually depends on many factors. 

If you’re looking for a Shopify theme for your store but don’t know where to start, answering the following questions might help:

  • What is your product category? A clothing store’s design is different from a store selling online courses.
  • How big is your product catalog? Are you running a one-product store or a store with multiple product categories?
  • What features do you need? Do you want a slideshow on the homepage, an opt-in form, a mobile-friendly, intuitive design, or an embeddable video?
  • What are your competitors doing? Knowing how your competitors’ stores look might give you an idea of your store’s appearance. Detect their themes to find out. 
  • What’s your budget? Are you willing to invest in a custom Shopify theme?
  • Can you manage the theme yourself? Do you need help with the technical side? Do you want immediate support whenever you have a question? 

There is no “one size fits all” strategy for choosing a theme because every business is unique, so take time to figure out the questions above to narrow down your options. 

Pro tip: Get inspired from established stores by using a Shopify theme detector to identify the theme they’re using. You’ll get a lot of ideas to build your own ecommerce store, for sure. 

27 best official Shopify themes for your ecommerce store

Shopify hosts a limited selection of themes on their website. These official Shopify themes go through intensive testing for quality and bugs. Usually, they sell at a premium pricepoint compared to non-approved themes — but offer merchants the most effortless and professional-looking stores. 

1) Mojave

Price: $320

Website: Mojave Shopify Theme

Mojave is a flexible, modern, premium Shopify theme designed by DigiFist. It’s built with fashion, health and beauty, apparel, and clothing brands in mind. Mojave’s modern design features a detailed product page with large images, clean lines, and minimalist fonts that will capture (and hold) your customer’s attention. Mojave supports all the new Online Store 2.0 features, such as drag-and-drop sections and blocks to create custom pages in your store without special coding. Mojave comes with flexible, well-designed blocks for images, products, videos, quotes, and more.

Additional key features

  • Unlimited free trial and lifetime free theme updates
  • Compatible with Online Store 2.0
  • Over 20+ conversion-increasing features

Mojave Shopify theme

2) Retina

Price: $240

Website: Retina Shopify Theme

Retina Shopify theme

Developed by Out of the Sandbox, Retina is an ideal choice if you’re selling apparel or furniture and housewares. Retina offers four styles: Austin, Montreal, Melbourne, and Amsterdam, with different color palettes. 

Each style includes useful features like product recommendations, multiple home page videos, custom promotion tiles, product image zoom, and slide-out cart. You can also create a self-service FAQ page so customers can find answers to common questions themselves. 

If you choose Retina, you can be sure your ecommerce website is mobile-friendly and leveraging Search Engine Optimization (SEO) to reach more Shopify customers

Additional key features

  • Modern boutique mobile-friendly design
  • Simple setup and customization 
  • Testimonial sections and featured product callouts options

3) Flow

Price: $350

Website: Flow Shopify Theme

Flow Shopify theme

Flow offers three sharp and minimalist designs (Queenstown, Byron, and Cannes) that help your products stand out. This theme is great if you’re selling high-end items or you want to direct customers to unique features of your products. 

Flow allows you to feature a YouTube or Vimeo video on the homepage, display your products in a masonry-style grid, and showcase information about a specific collection with a page sidebar. You can also add a slide-out cart so your customers can easily add products to their shopping cart without leaving the current page. There is a promotional banner where you can set up to promote your latest offers.

Keep in mind that you can contact the Flow developers team via email only. The phone and video call support aren’t available. 

Additional key features

  • Ideal for high-volume stores, flash sales, and selling internationally
  • Easily customizable by utilizing drag-and-drop sections and blocks to create custom pages without coding
  • In-depth marketing and conversion features (back-in-stock alerts, blogs, promo pop-ups, promo tiles, etc.)

4) Paper

Price: $240

Website: Paper Shopify theme

Paper shopify theme

Paper is an easy-to-use and modern Shopify theme designed by Brickspace Lab. Paper’s clean and thoughtful design features large imagery with in-depth branding customizations. You will be able to take advantage of new Online Store 2.0 features and build custom templates with expertly designed drag-and-drop sections.

Additional key features

  • Unlimited free trial and lifetime free theme updates
  • Conversion-boosting design
  • Performance-optimized page speeds
  • Features to help you sell more, such as in-cart upsells

5) Parallax

Price: $220 

Website: Parallax Shopify Theme

Parallax Shopify theme

If you want to build a modern ecommerce site, think about Parallax. This theme offers a striking parallax scrolling effect, enhancing your brand’s style and making it more appealing to customers. 

Parallax offers four styles: Aspen, Madrid, Vienna, and Los Angeles. These styles share features like parallax effect, a multi-level menu, promotional banner, multiple homepage videos, and slide-out cart. 

Parallax is also developed by Out of the Sandbox, so you can be sure you’ll receive excellent customer support from the team.

Additional key features

  • In-depth creative control (full-width images, slideshows, video, testimonials, featured promotions, and more)
  • Slideout cart, quick shop, and promotional banners for ease of use for customers
  • Distinctive scrolling style for long-format home page layouts 

6) Taiga

Price: $350

Website: Taiga Shopify theme

Taiga Shopify theme

Taiga is a blazing-fast and mobile-first premium Shopify theme for D2C brands designed by award-winning Shopify Plus agency Woolman. It gives you outstanding visual freedom: over 10+ video-supporting sections with unparalleled access to define your design settings. Zero customized code to make your brand feel unique.

Taiga is developed for the needs of modern merchants. Quality code powers winning speed: two components you need as a fast-growing sustainable business.

Additional key features

  • Outstanding design settings
  • Lightning-fast speed and performance
  • Modern sections like Banner grid with video, Quick view, Countdown timer, Cart upsell, and Visual menu

7) Brooklyn

Price: Free

Website: Brooklyn Shopify Theme

Brooklyn Shopify theme

Brooklyn is one of the best free themes on the Shopify theme store. It offers two styles: Classic and Playful, tailor-made for modern apparel businesses. 

Brooklyn is developed with brand imagery in mind. It allows you to showcase multiple products at the top of your homepage and change the layout of your products with a dynamic product grid. The theme also supports slide-out cart and homepage video features.

Additional key features

  • Perfect for modern apparel stores; focus on brand imagery
  • Header slideshow and homepage video option
  • Dynamic product grid and slide-out car options

8) Testament

Price: $240

Website: Testament Shopify Theme

Testament Shopify theme

Testament offers four styles (Genesis, Exodus, Revelation, and Deliverance), aiming to help you create a seamless shopping experience for your customers. 

Testament supports quick view, multi-column menu, color swatches, collection page sidebar, and homepage video. The theme comes with the sticky navigation feature, allowing you to keep menus fixed to the top of your page as you scroll down.

Additional key features

  • Designed for stores that process high amount of transactions in a specific time period
  • Visual storytelling elements 
  • Designed specifically for stores that do in-person selling

9) Debut

Price: Free

Website: Debut Shopify Theme

Debut Shopify theme

Debut is another free Shopify theme designed to beautifully showcase your brand and products. This theme is ideal for stores with a small number of products. 

Debut is featured with the pickup availability feature, allowing you to engage local shoppers by displaying where items are available for pickup — right from the product page. It also supports live search results and quick links for products and store pages. 

Debut also includes features like customer testimonials, promotional banners, homepage videos, product recommendations, and product filtering. 

Additional key features

  • Built specifically for small catalogs
  • Predictive search for products and store pages
  • Ease of use for first-timers

10) Minimal

Price: Free

Website: Minimal Shopify Theme

Minimal Shopify theme

If you want a free Shopify theme with a minimalist design, think about the Minimal theme. As the name suggests, Minimal gives you a simple, eye-catching design that helps remove all the distractions and keep the focus on your products. 

Minimal features include a slideshow, product image zoom, homepage video, product filtering, and product recommendations. Because it doesn’t support enhanced customization options as other themes do in this list, it might not be a good choice if you’re selling multiple products or running a growing online store.

Additional key features

  • Perfect for small catalogs
  • Setup steps are minimal, allowing for quick and easy launch
  • In-store pickup option

11) Prestige

Price: $300

Website: Prestige Shopify Theme

Prestige Shopify theme

Prestige is a premium Shopify theme designed for high-end ecommerce businesses and is great for businesses in clothing and accessories, health and beauty, as well as business equipment and supplies. It supports three styles (Allure, Couture, and Vogue) and is great for editorial content, visual storytelling, and physical stores.

Additional key features

  • Image hotspot linking: Drag hotspots to tag images, making it easier for customers to discover your products
  • Built-in timeline tool: Use this feature to tell the story of your brand
  • Optimized for larger images: Display high-resolution product images hassle-free
  • Homepage menu lists: Display menu lists on store homepage


12) Impulse

Price: $320

Website: Impulse Shopify Theme

Impulse Shopify theme

Impulse is great if you often run promotion campaigns because it allows you to display custom promotions in different places in your store. 

Impulse allows you to display promotional content on collection pages and promote sales with custom promotion tiles. Its features also include homepage menu lists, collection sub-listing, custom collection sidebar filters, and pickup availability.

Additional key features

  • Designed for high-volume stores
  • In-depth marketing and merchandising features (promo features, customizable contact form, animation, product videos, and more)
  • Product discovery features like MegaMenu and sticky headers

13) Simple

Price: Free

Website: Simple Shopify Theme

Simple Shopify theme

If you just start selling online, you might want to choose the Simple theme. Developed by Shopify, this theme includes all the basic features you need like mobile-friendly design, social media icons, drop-down navigation support, free stock photos, and search engine optimization. 

Also, Simple supports sidebar menu, product image zoom, image animations, and product recommendations. You can install this theme first to have an idea of how a Shopify theme looks before upgrading to a premium one.

Additional key features

  • Minimal theme best for showcasing products
  • Free high-resolution photos
  • Unlimited free trial 

14) Venture

Price: Free

Website: Venture Shopify Theme

Venture Shopify theme

Venture is a free Shopify theme. Unlike the Simple theme above, Venture is designed for stores with a large number of products. It currently offers three styles: Snowboards, Outdoors, and Boxing with the following features:

  • Feature product details and images in the multi-column drop-down menu
  • Showcase products with slideshow on homepage

Additional key features

  • Sale and discount banner options
  • Filter products by type, best sellers, and price on the collection page
  • Feature a single product front and center on homepage

15) Motion

Price: $320

Website: Motion Shopify Theme

Motion Shopify theme

If you want to use animation and video in your store, consider the Motion theme. It’s a premium Shopify theme designed and supported by Archetype Themes.

Motion includes many interesting features that aim to bring your brand to life regardless of catalog size, including multiple text, image, and page animations as well as multiple auto-play YouTube and videos on homepage.

Additional key features

  • Filter products by tag without reloading pages
  • Support high-resolution images
  • View product information in a pop-up
  • Visual storytelling 

16) Narrative

Price: Free

Website: Narrative Shopify Theme

Narrative Shopify theme

The Narrative Shopify theme is perfect for showcasing your brand and products through storytelling. It supports four styles (Earthy, Warm, Light, and Cold) with features like display autoplay, fullscreen video at the top of store homepage, customizable image blocks, quote slides, and more to show product details.  

A worthy note is that Narrative is more suitable for stores with a single product or a small number of items.

Additional key features

  • Use fixed navigation to surface your menu, logo, and cart when customers scroll up the page
  • Display products, images, or blog posts in a vertical slideshow 
  • Show imagery with a full-width layout 

17) Symmetry

Price: $300

Website: Symmetry Shopify Theme

Symmetry Shopify theme

Symmetry is another great Shopify theme for stores selling different product categories. It supports four styles: Salt Yard, Beatnik, Chantilly, and Duke. 

One of Symmetry’s best features is reorderable homepage rows, allowing you to display products, blog posts, or promotions in any order with customizable rows. Besides, this theme provides slideshow, long-form design, quick buy view, and multi-column menu.

Additional key features

  • Built specifically for OS 2.0
  • Ability to customize page tabs, metafields, size and price catalog filters, and more
  • Over 20 drag-and-drop sections to choose from

18) Envy

Price: $350

Website: Envy Shopify Theme

Envy Shopify theme

Envy offers an intuitive design with four styles: Oslo, Copenhagen, Stockholm, and Gothenburg. It’s perfect for stores that focus on regular promotions and featured products. 

Envy features include display discounts, free gifts, and other promotional content with a pop-up or a banner as well as the ability to tag images using image hotspot linking. 

Additional key features

  • Help customers easily navigate through the store with a multi-level menu
  • Hover over a product image to zoom out
  • Optimize for smaller devices and mobile commerce

19) Vantage

Price: $240

Website: Vantage Shopify Theme

Vantage Shopify theme

Vantage is a nice and clean theme designed for showcasing your product’s unique proposition right from the homepage. It offers four styles (Clean, Mono, Reclaimed, and Black) with features like quick view, color swatches, product image zoom, and slide show. 

One of Vantage’s key features is a mailing list pop-up, allowing you to display an email opt-in form on your store. You can use this form to collect customers’ email addresses.

Additional key features

  • Flexible yet well-designed blocks to display images, products, video, and quotes
  • Perfect for stores with a physical location as well
  • Designed for high-volume stores

20) Boundless

Price: Free

Website: Boundless Shopify Theme

Boundless Shopify theme

Boundless is a free ecommerce theme with a minimalist design. Apart from a Shopify theme’s standard features, Boundless includes features that put photography front and center. Boundless supports high-resolution product images and multiple products in a fade-effect slideshow on the homepage.

Additional key features

  • Menus fixed at the tops of pages using sticky navigation
  • Support product gallery to feature special products
  • Support full-width collection images and homepage videos

21) Atlantic

Price: $240

Website: Atlantic Shopify Theme

Atlantic Shopify theme

Atlantic is great for high-volume stores. It’s designed to help you grow and scale your business faster. 

Atlantic supports four styles (Organic, Light, Modern, and Chic). Features include a multi-column menu, slideshow, quick buy, modular-style homepage, and pickup availability. This theme receives many five-star reviews on the Shopify theme store because of its excellent customer support.

Additional key features

  • Perfect for product discovery with features like image zoom, live search, and multi-column menus
  • Ability to handle medium to large catalogs; ideal for growth
  • Uncluttered design 

22) Modular

Price: $250

Website: Modular Shopify Theme

Modular Shopify theme

Modular comes in three styles (Chelsa, Mayfair, and Hoxton) that are well-suited for a wide range of products. It also focuses on clean and minimalist design. 

Using Modular, you can give customers a better experience with scrolling between product pages, adding items to their carts without leaving pages (one tactic to help recover abandoned shopping carts), and quickly filtering products by brand, price, etc. You can also add customer testimonials to build trust with first-time shoppers. 

Additional key features

  • Cart notes and stick cart
  • Marketing features like back-in-stock alerts, blogs, FAQ page, press coverage, and more
  • In-depth product discovery options like breadcrumbs, enhanced search, MegaMenu, and product filtering and sorting 

23) Empire

Price: $300

Website: Empire Shopify Theme

Empire Shopify theme

Designed and supported by Pixel Union, Empire allows you to create a store that offers customers the same shopping experience as Amazon. Empire comes with three styles (Graphic, Supply, and Industrial) optimized for stores with large catalogs. Empire offers features like homepage menu lists, pickup availability, live search, advanced product filtering, and quick add-to-cart functionality.

Additional key features

  • User-friendly, responsive design made specifically for dropshippers 
  • Many predefined color pallets and controls to create custom color schemes 
  • Integration with Shopify product ratings and reviews app

24) Pipeline

Price: $280

Website: Pipeline Shopify Theme

Pipeline Shopify theme

Pipeline is another minimalist Shopify theme with parallax effect scrolling and three unique styles (Light, Bright, and Dark). This theme is best suited for stores with a large number of products. 

Like many other themes in this list, Pipeline offers a multi-column drop-down menu, a modular-style homepage, and advanced product filtering. The theme also supports large images, which means those images fit seamlessly into your pages.

Additional key features

  • Optimized for mobile commerce
  • Designed for stores that sell internationally as well as in physical stores
  • Flexible, well-designed blocks for ease of customization 

25) District

Price: $220

Website: District Shopify Theme

District Shopify theme

No matter what you’re selling, the District Shopify Theme could be great for your shop if you have large catalogs and a desire to showcase featured products and collections. District features Shopify’s Online Store 2.0, which uses drag-and-drop sections to create custom pages without coding.

Additional key features

  • Flexible, well-designed blocks to spotlight images, products, videos, and quotes and support digital storytelling
  • Cart notes, quick buy, and in-store pick up options
  • In-depth marketing, conversion, merchandising, and product discovery features

26) Icon

Price: $240

Website: Icon Shopify Theme

Icon Shopify theme

If you’re looking for a Shopify theme to highlight images and other content, Icon may be perfect for you — especially if you’re also in the fashion, health and beauty, or home and garden industries. Icon is also uniquely set up for stores with large catalogs and dropshippers. This theme also features numerous marketing and conversion features like promo banners, in-menu promos, cross-selling, blogs, back-in-stock alerts, quickview, FAQ page, and store locator.

Additional key features

  • Visually striking design
  • Quick and easy launch with minimal steps required
  • Extensive merchandising and product discovery features like image galleries, image zoom, lookbooks, MegaMenu, product filtering, and infinite scroll

27) Responsive

Price: $220

Website: Responsive Shopify Theme

Responsive Shopify theme

Looking for a focus on your products? You may want to check out the Responsive Shopify theme as it puts your products and brand at the forefront, utilizing full-width imagery. Responsive is ideal for fashion, beauty, and sports and recreation shops with large catalogs. Even better, the Responsive theme looks stunning on every screen across devices. 

Additional key features

  • Wide-layout with features like image zoom, hero videos, and promo banners
  • Highly customizable layouts, typography, and featured promotions
  • Editorial content capabilities with longer-form text sections for storytelling

7 more non-official Shopify themes for your ecommerce store

Merchants can also find themes that aren’t in Shopify’s official theme library. These themes are often high-quality (especially those with a many reviews and high ratings, like the ones below) and usually a bit less expensive. But they aren’t vetted by Shopify, and therefore may be a little rougher around the edges. 

1) Vendy

Price: $39

Website: Vendy Shopify Theme

Vendy Shopify theme (unofficial)

Vendy is a premium multipurpose Shopify theme for fashion. It’s developed for comfortable use and flawless online store creation. Even if you are not tech-savvy at all, with Vendy you can launch a store of any complexity. Plus, this theme is perfect for dropshipping

What’s more? Vendy is a synonym for “responsive clean design.” Also, Vendy allows flexible editing in the Shopify Visual Builder and the number of pre-made layouts. Without a doubt, you will like varied page templates, catchy web forms, product wish lists and lists, and other perks. As well, this Shopify theme for fashion is packed with unique lookbook and blog templates. Just try it and customize it as you prefer!

Additional key features

  • MegaMosaic section
  • Dynamic filtering system
  • Header and footer customization

2) Ella

Price: $89

Website: Ella Shopify Theme

Ella Shopify theme (unofficial)

Ella offers +17 homepage layouts, +16 child themes, +7 category pages, +10 product pages, multiple headers and footers, and more. It’s an all-in-one Shopify theme, ideal for any stylish fashion and clothing stores. 

Ella allows you to design your store using features like quick shop, quick edit cart, quick update car, multiple languages, multiple currencies, product recommendation, upsell bundle, etc. This theme also includes smart search and suggestion features, enhancing the shopping experience.

Additional key features

  • Over 22 homepage layouts and skins, including child themes
  • Frequently bought together feature and upsell bundle with discount options
  • Before-you-leave pop-up capability 

3) Shella

Price: $79

Website: Shella Shopify Theme

Shella Shopify theme (unofficial)

When it comes to Shopify themes for fashion, Shella can be considered one of the best. This theme is developed with fashion in mind, meaning everything on it is optimized to help you get your fashion stores noticed. 

Here is what makes Shella worth checking out:

  • More than 89 pre-designed pages for layouts, collection pages, product pages, blog, gallery, and other pages
  • Strong integration with dropshipping apps like Printiful, Privy, Dropshipper, Shopzie
  • Conversion optimization features like countdown timers, number left in stock, free shipping progress bar
  • Vertical MegaMenu, four levels for navigation menu, blocks for homepage, product filter options (title, description, price, vendor, type, and tags), and more

Additional key features

  • Great for dropshipping
  • MegaMenu
  • Price and stock countdown

4) Basel

Price: $99

Website: Basel Shopify Theme

Basel Shopify theme (unofficial)

With plenty of design options, Basel allows you to design your store in many different ways. For example, Basel supports the drag-and-drop page builder, making it easy for you to add/remove/replace elements on pages. It also comes with several header variations, colors, and backgrounds. 

Additional key features

  • AJAX search, color swatches, product quick view, and 360-degree view
  • 30 ready-to-use layouts, four blog styles, seven portfolio styles, four product hover effects
  • Instagram widget, Twitter widget, testimonial slide, styled banners shortcode 
  • Developed with SCSS

5) Porto

Price: $99

Website: Porto Shopify Theme

Porto Shopify theme (unofficial)

Porto is a popular Shopify theme used by more than 45,000 ecommerce merchants. It’s built with amazing UI and UX experience and is continuously being updated. 

Porto’s highlight features:

  • +20 modern and classic demo concepts
  • Optimized for speed performance 
  • Bunch of collections and product detail page variations
  • MegaMenu and vertical MegaMenu

Additional key features

  • Fully responsive with any mobile device 
  • Powerful admin panel
  • Unlimited colors and skins 
  • RTL support, testimonial slide, AJAX loading, Google Fonts integration

6) Wokiee

Price: $89

Website: Wokiee Shopify Theme

Wokiee Shopify theme (unofficial)

As a Premium Shopify theme, Wokiee is not your basic theme; it can act as a powerful design tool to help your business grow. Even with its in-depth premium features, it is still easy to create fast, responsive, and mobile-friendly websites to provide a top-notch user experience. 

Additional key features

  • Full control through your own content management system, which allows for customization of navigation, site content, images, products, and more
  • Over 80 predefined skins and layouts
  • MegaMenu, instagram shop, wishlist, related products, and more

7) Roxxe

Price: $59

Website: Roxxe Shopify Theme

Roxxe Shopify theme (unofficial)

The Roxxe Shopify theme is a versatile choice for a shop that wants options but also desires a robust yet modern look. Roxxe has over 70 pre-built homepages, as well as 50 pre-designed layouts with sections you can rearrange and combine as you see fit. Needless to say, Roxxe is a fairly simple theme to use that also comes with plenty of easy-to-follow instructions. 

Additional key features

  • Fully responsive and option for retina-ready pages 
  • MegaMenu and customization in footer area to make newsletter subscription simple
  • Quick-view option for customers to review product details in a lightbox pop-up without leaving the page they’re on

Take your Shopify Store to the next level with Gorgias

There you have it! We hope this list of the best Shopify themes made it easier to find what you need to get your online shop up and running. As you continue building your brand and updating your website based on the needs of your customers, you’ll also want to review your customer service process. 

Luckily, you can tap into a Shopify helpdesk app like Gorgias to level up. 

Gorgias’ customer service platform is uniquely positioned to help Shopify owners with all of their customer service needs, from automating your most common tasks to using machine learning to better help customers. 

Learn more about Gorgias for Shopify stores.


Special thanks to our friends at Gorgias for their insights on this topic.
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