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Reading Time: 23 minutes
Looking for the best Shopify apps?
Great idea.
They can keep your online store busy and your sales soaring in 2022.
We’ve compiled a list of the 38 best Shopify apps to help you make money, drive traffic, and grow your business, based on user reviews. Many of these apps are free, so you’ll save on your budget too.
With that said, let’s get straight to the list.
Every online store needs email marketing, since it’s one of the best marketing channels out there, bringing in $40 for every $1 spent. These are the best email marketing apps for Shopify businesses.
Shopify rating: 4.7
This short tutorial will help you set up Omnisend for your Shopify store.
Omnisend is the best email marketing app for Shopify. When you add Omnisend to your store, you can collect emails from visitors, nurture leads with campaigns, and improve your sales and marketing. It helps you cover the entire funnel, from list-building, all the way to keeping your customers around so they keep on buying from you. You can also expand your communication to include SMS and push notifications.
Omnisend is our app, so we really don’t want to brag about ourselves. Instead, I’ll let our customers speak for us. Here’s how they rate us:
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Free for 500 emails/mo with all features included. Premium plans start from $16/mo and include unlimited email list size and 24/7 support.
Start using Omnisend for free & drive sales on autopilot with pre-built email and SMS workflows. Start free
Shopify rating: 4.4
Shopify Email is Shopify’s first foray into email marketing, and for its first try it does some things well. It really is easy to use for beginners, as it makes it easy to design some really nice looking emails. It’s also from Shopify, so logical that it provides Shopify stores a seamless experience.
However, as businesses grow they will start to see the seams come apart: Shopify Email just doesn’t accommodate established businesses well, at least not in its current form.
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The first 2,500 emails are free each month; beyond that, you’ll have to pay $1 for every 1,000 emails you send
Shopify rating: 4.3
Klaviyo is one of the top email marketing solutions on Shopify, with nearly twice as many reviews as Shopify Email (although three times lower than Omnisend). Much like Omnisend, Klaviyo covers the funnel for ecommerce customers, from acquisition to nurturing, conversion and retention.
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Free for sending emails to 250 contacts/mo. Paid plans start at $20/mo, while SMS marketing starts at $5/mo.
Customer support is a cornerstone in online shopping, especially in retaining customers. After all, 90% of customers consider support when choosing to stay loyal to a business. That’s why using the best Shopify apps for customer support is a must.
Shopify rating: 4.8
Tidio is a customer service tool that makes it easier for online stores to support their customers through Live Chat, chatbots, Instagram and Messenger. This suite of features helps filter out the normal support tickets from the edge cases, as chatbots can handle regular queries and dedicated support staff can help customers through Live Chat, Messenger, etc.
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Free plan available with maximum chatbot conversations for 100 visitors/mo. Operator plans available at $15 per user per month; chatbot plan begins at $39/mo.
Shopify rating: 4.8
One of the best Shopify apps by user ratings, HelpCenter allows you to create attractive FAQ pages quickly and from scratch, allowing shoppers to independently get answers to their most common questions. This tool also has Live Chat, chatbots, tabs, ticketing, and other tools to help support shoppers through their buying journey. All customer inquiries can be viewed from a single platform to get tickets filled more quickly.
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HelpCenter has a free 14-day trial, as well as a free plan. Paid plans begin from $4.99/mo for FAQ or Tabs, separately, and $19.99/mo for the HelpDesk feature.
Shopify rating: 4.6
Gorgias gives you access to all of your customer support channels in one dashboard, helping to streamline communication between brands and shoppers. It integrates well with Shopify, email, live chat, Instagram, and Facebook.
You can leverage Shopify live chat to improve both support and sales and create an enhanced customer experience. Gorgias will give you the ability to automate live communications across multiple channels.
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Second and third month are free; paid plans start at $60/mo for up to 350 support tickets
Shopify rating: 4.6
An important part of the customer service experience is the way that returns are handled. AfterShip Returns Center is aimed at automating the returns and exchanges process by helping stores create branded returns portals. This tool also helps reduce inquiries and confusion by sending out return updates, as well as creating return labels.
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Free plan available for up to 3 returns per month. Paid plans start from $9/mo
Let’s look at the absolute best apps on Shopify designed to help increase sales.
Shopify rating: 5.0
Personizely is a conversion marketing toolkit to collect shoppers’ contact info, increase average order value, and boost sales with targeted popups. When added to your Shopify store, it can help you to easily edit your website according to a visitor’s activity history, referral source, geolocation, cart value, order history, and many more, and create multiple variations using its visual on-site editor.
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Free 14-day trial; paid plans start from $29/mo for 10,000 monthly visitors
Shopify rating: 4.9
OptiMonk is a conversion optimization tool that helps online stores build an email list, reduce cart abandonment and grow sales. It allows you to create, personalize and launch popups, sidebars, notification bars, and full screens without coding. Because of this, you can create campaigns within minutes.
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Optimonk has a free plan available with a 3,000 monthly pageview limit. Paid plans start from $29/mo (maximum of 25,000 pageviews) up to $199/mo with a max 500,000 monthly pageviews.
Many Shopify businesses use Optimonk to build email lists, but there are so many more choices. Take a look at these 6 best list-building apps if you need more options.
Shopify rating: 4.9
Free Shipping Bar is a pretty straightforward and therefore effective Shopify app. It simply allows you to show a free shipping offer on different pages on your Shopify store. This bar is fully customizable and can be configured to be shown to visitors from selected countries where you want to set up free shipping
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There is a free plan that comes with device and page targeting. The Premium plan starts from $9.99/mo and comes with more targeting, tracking and scheduling features.
Shopify rating: 4.9
If you want to keep updated with your competitors’ activities than Prisync is one of the must have Shopify apps. Prisync is a competitor price tracking & monitoring, dynamic pricing, and pricing optimization app that helps ecommerce stores monitor their competitors’ price moves from a single dashboard and import their products in one click. This Shopify ecommerce pricing app has price matching/dynamic pricing rules that merchants can use to match or beat their competitors’ prices.
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Prisync offers a 14-day free trial; its paid plans start from $129/month. It also offers 24/7 customer support for both free and paid plan users.
Did you know that roughly 47% of millennial customers use social media in their shopping journey? They’re definitely among the must have Shopify apps if you want to increase your chances of success.
Shopify rating: 4.9
Add a shoppable Instagram feed on your Shopify store to both show social proof and allow shoppers to shop the look from those feeds. This can help to improve sales, as well as to keep your store fresh and updated with new content (depending on how often you update your Instagram).
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There’s a free plan available but it is limited. Paid plans start from $4.99/m and allows for product tagging, displaying likes, using multiple feeds, and more.
Shopify rating: 4.7
One of the best Shopify apps for social media, Outfy allows you to automatically create product videos, collages, and GIFs so that you can promote your products on social media. You can also use Outfy to create sale promotions for Facebook, Instagram, Twitter, Pinterest, YouTube, and more.
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Outfy offers a 7-day free trial, as well as a free plan with two automated posts per day. Paid plans start at $15/mo and include more features like video, collages, GIFs, and more.
Shopify rating: 4.8
Recart allows you to quickly reach out to your customers via SMS and Facebook Messenger. You can even use this Shopify app to grow your email lists, using their library of popups.
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Recart offers a free 28-day trial. Paid plans start from $29/mo for brands with less than $1 million annual revenue.
Upsell and cross-sell can add a quick but recognizable boost to your profits. Consider these three of the best Shopify apps for increasing your sales with this simple strategy.
Shopify rating: 5.0
The Also Bought Shopify app displays a fully customizable product slider with recommended products and helps you increase the average order value. This app is essentially a ported-over version of Amazon’s popular (and effective) “Customers Who Bought This Item Also Bought” recommended products widget.
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There are a 30-day free trial plus Free plan available. The paid plan costs $9.99/mo and allows for unlimited products, orders and traffic, as well as customer support.
Shopify rating: 4.9
Frequently Bought Together (FBT) app analyzes your store’s historical data and displays related product bundles in the widget on your product page. It’s not ranked as one of the best Shopify apps for nothing: you can trust the algorithm to automatically recommend products to shoppers, or you can choose to pick recommended products manually.
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FTB has a 30-day free trial, as well as a free plan for stores no older than three months. The paid plan starts at $9.99/mo for unlimited products, orders and traffic, as well as customer support.
Shopify rating: 5.0
Add product panels on your product pages so that your shoppers and customers can get AI-suggested relevant products. Recom.ai also allows you to add an in-cart upsell offer to catch shoppers right before they buy.
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A 7-day free trial is available; paid plans start from $19.99/mo with more features and customer support options unlocked
Referral and affiliate marketing takes advantage of current customers or partners to help spread the word about your store. This can help reduce your paid ad and other acquisition costs for more customers and better sales. Here are three of the best Shopify apps for referrals and affiliates:
Shopify rating: 4.8
ReferralCandy allows you to choose a type of rewards and incentives for your shoppers to refer their friends, family, and so on: cash rewards, coupon codes, or unique gifts, and they’re all paid out automatically. The tool provides you with high flexibility in terms of branding and customization and doesn’t require any coding skills.
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They have a 30-day free trial and a single paid plan starting at $49/mo, with unlimited referrals, unlimited customers, fraud protection, and more.
Shopify rating: 4.9
Growave is a marketing platform that helps businesses reach, engage, and convert their customers. The app offers a variety of tools, such as Reviews, Wishlists, Q&A, Loyalty and referral programs, Social login, Instagram galleries, and more. These kinds of referral and loyalty programs can help create longer-term customers for your store.
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This Shopify app offers a 14-day free trial, with paid plans starting from $19/mo
Shopify rating: 4.9
Use affiliate marketing to help improve your brand awareness, increase your sales, and diversify your channels, with UpPromote. This tool allows you to manage your affiliate program, customize default commissions, convert customers into affiliates and track their performance automatically.
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There is a free plan available for up to 200 referral orders; paid plans begin from $21.99/mo with more features and greater allowances.
By using paid ads for your Shopify store, you can build brand awareness, create demand, generate sales, and constantly grow your customer base. That’s most likely why 55% of small businesses are using PPC ads as part of their marketing strategy.
Shopify rating: 4.2
This app makes it easy for you to create Google ad campaigns for your Shopify store. You can showcase your products across Google Search, Shopping, Images, YouTube and Lens, all managed with Shopify. It also allows you to create campaigns, set your budget, and optimize your ads with Google’s smart technology.
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This is free to install; you pay when you create ads, which is directly billed to your Google Ads account
Shopify rating: 4.2
Much like the Google channel app above, this is another app from Shopify that helps integrate popular services into Shopify stores. Here, merchants can quickly connect their main Facebook accounts to automatically sync with their Shopify stores. This will allow you to easily manage your products and promote them across Facebook and Instagram.
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This is free to install; you pay when you create ads, which is directly billed to your Facebook ad account
Shopify rating: 4.5
This app allows you to run high-performing ads on Facebook, Instagram, and Google. Sixads will take care of your ad set-up and targeting, and all you’ll need to do is to select the products you want to advertise.
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This Shopify app is free to install; paid plans start from $14.99/mo depending on the chosen features.
Shopify rating: 5.0
This Shopify app helps merchants create Google Shopping feeds and run Google Ads. It also allows you to create and verify your Google Merchant Center account. You can also quickly improve your Shopping Feed with product-specific recommendations to maximize your returns.
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There’s a free plan for up to 10 order and 1000 products; paid plans start from $3.99/mo
If you have loyal customers, that means that your marketing acquisition costs drop as your sales and average order values go up. These apps will help you create irresistible loyalty programs to turn one-time buyers into repeat customers.
Shopify rating: 4.4
LoyaltyLion offers points for any action that your customer performs on your store or owned channels: signup, purchases, Facebook Likes, social referrals, etc. Your customers can collect points from these actions and redeem them in your store, helping to increase retention and engagement.
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A free plan is available with up to 800 monthly orders; paid plans start from $159/mo
Shopify rating: 4.8
Smile gives rewards for a variety of customer actions, including not only loyalty actions (like product purchases), but also referrals, exclusive offers and more. This helps keep customers inside the funnel, while also helping to bring in new customers with referral incentives.
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There is a free plan available; paid plans start at $49/mo, which includes integrations and more customization features
Shopify rating: 4.8
Formerly Swell Rewards, Yotpo Loyalty & Rewards allows you to choose from 14 rewards campaigns, including points for purchase, account creation, social actions, birthdays, and more. Points can be redeemed in the forms of coupons, shipping, products, and more, and customers can earn more points based on their spending and referrals.
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Free plan available for up to 100 orders; paid plans begin at $29/mo
One or two sentences of intro. You can mention that 87% of customers read reviews of businesses before considering them, so a good social proof app is a must-have.
Shopify rating: 4.9
Loox is a review app that allows you to use social proof by way of photo reviews of your online store. It allows you to send automatic emails that ask your customers for reviews. In return for those reviews, you can offer discounts each time the photos are submitted.
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There is a 14-day free trial; paid plans start from $9.99/mo
Shopify rating: 5.0
This Shopify app allows you to send out automated review request emails, and buyers can review your products directly inside the email. These photo and video reviews add social proof to your store, and the review stars are also helpful for Google Search, Google Shopping, Facebook, and more.
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Free plan available with unlimited product and video requests; the paid plan costs $15/mo and includes extra features like coupons, custom forms, etc.
Shopify rating: 5.0
Okendo helps brands capture and showcase customer-generated content including product ratings & reviews, photos, videos and Q&A. Okendo also allows you to implement a multichannel marketing strategy via its seamless integrations with Google, Facebook, Instagram, and email.
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A 14-day free trial is available; paid plans start from $29/mo depending on the monthly orders
Did you know that 31% of customers begin looking for their products on a search engine like Google Search—so optimizing Shopify stores for SEO is important for your sales.
Shopify rating: 4.6
The SEO Manager Shopify app allows merchants to understand how search engines like Google Search see their store. It then gives merchants insights about the performance of their search engine optimization (SEO) efforts.
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There is a 7-day free trial available. The paid plan charges $20 per month.
Shopify rating: 4.6
This comprehensive SEO tool for Shopify stores helps you to boost your rankings on various search engines like Google Search. With higher rankings, shoppers will find your store more easily and, with more shoppers, you’ll get more sales. This Shopify app allows you to audit your store’s SEO, get recommendations for fixes, and create search engine-friendly data.
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There is a free plan available, as well as a 14-day free trial for its paid plans. Paid plans start from $20/mo and includes SEO reports and other premium features
Shopify rating: 5.0
This Shopify app helps to increase your site speed, which is an important factor for SEO rankings. It does this by optimizing your images (essentially, minimizing their file size) so that they load faster using an automated process. It also offers an SEO and page speed store audit so that you can find and fix important SEO issues.
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The app is free to install, with 50 free images per month and $0.03/image after that. Paid plans start from $1.99/mo with extra features.
These products help you source and run your dropshipping store, or find great fulfillment solutions for multiple vendors and stores.
Shopify rating: 4.3
Oberlo is one of the most popular apps to help your store import and dropship products from AliExpress directly into your store. It also allows you to ensure that your inventory and prices are up-to-date, allowing you to worry less about price fluctuations.
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There is a free plan; the paid plan begins from $29.90/mo although the benefits are not clearly stated on the Shopify app store
Shopify rating: 4.4
This app helps you to source and create a variety of products, including t-shirts, hoodies, and other apparel, as well as accessories and homeware. Printful takes care of the inventory, equipment and product shipping, so that all you’ll need to do is create the designs and list the products on your store.
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There is a free plan available with 20% off and free shipping on samples; paid plans start from $9/mo with background removal and more features
36. Sendcloud
Shopify rating: 4.4
Sendcloud is an easy-to-use, all-in-one shipping solution for businesses of all sizes. Keep track of every step in the shipping process right from the Sendcloud panel. Create labels, let track packages, handle returns, prep picking and packing, and consult analytics—all in one place. Offer a range of shipping options like same-day, next-day, and nominated-day delivery, and integrate with multiple delivery carriers at once. Plus, customize the look and feel of your email, tracking and return pages, and get all the support you need along the way.
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There’s a free plan called “Essential,” perfect for e-commerce newbies that ship less than 100 parcels per month. Paid plans with more functionality—like creating your own branded return portal—start at €40 per month.
Shopify rating: 5.0
Much like Oberlo, DSers lets you place orders from AliExpress efficiently for your dropshipping store. This Shopify app lets you place multiple orders simultaneously, find and import products, and optimize the supplier-finding process.
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Free plan is available for up to three store and 3,000 products; paid plans start from $19.90/mo
Shopify rating: 5.0
This order fulfillment Shopify app works best for Shopify and Shopify Plus stores that work with multiple vendors. The Order Fulfillment Guru automatically splits, routes and streamlines the order fulfillment workflow for multiple vendors. It also syncs your products and inventory in real-time if you have multiple Shopify stores
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There is a free plan available that allows for receiving orders and syncing unlimited products and inventory. Paid plans start from $9.95/mo
We hope you enjoyed reading our roundup of the best Shopify apps for your store. These apps can help you implement your sales and marketing strategies to build and improve your store.
We’ve got more great resources to help you:
Omnisend is the #1 email marketing automation app on Shopify based on customer reviews. Start free and drive more sales now.
