Marketing Strategy

The Complete Guide To Link Building For Your Ecommerce Business In 2023

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Your website needs credibility to rank highly on search engine results pages. Search engines determine credibility by the number of other websites that link to your site. The logic is that the more websites link to yours, the more credible and authoritative your site must be.

Why Link Building is so Essential in Ecommerce

If you have an ecommerce store and are planning to do link-building, use these link-building tips to help you choose which sites to link to:

  • Choose reputable sites.
  • Place links on different domains. 
  • Make sure that the page’s content is the same as the content to which the link leads. 
  • Write targeted anchor text.

There are big link exchanges on the Web, where, with a sufficient budget, you can buy trusted links on external sites. The only question is how sensible it is now. Google only sometimes welcomes this approach. Low-quality links are worse than no links at all. So buying is always a game with fire. So how to build up a link mass, then? 

7 Link-building Tactics for Ecommerce

It’s ideal when other sites link to your site voluntarily. This, first of all, is very good for ranking. Second, it’s essentially free. Third, it works on the principle of word of mouth.

For link building for e-commerce to start working “on its own,” you have to try. Several strategies have proven themselves.

1. Create Valuable and Quality Content

Creating link-worthy content: Creating useful and interesting content for your potential customers is a great way to build links to your website. Good content on topics related to the products you sell will be shared by other people and can generate natural backlinks.

Quality, unique, valuable, and essential content for your target audience will be eagerly read and linked. A good expert text may get a quick delivery of backlinks. And you won’t pay a cent for them!

Naturally, you will have to work hard to create content. And there is no guarantee that it will “shoot.” But, for a more significant effect, it will be easy to pour traffic on a new publication, attracting more attention. 

2. Answer Frequently Asked Questions (FAQs)

First, create an FAQ section on your website if you still need to. Secondly, answer the users’ questions on external platforms. And try to link to your site or product. 

In addition, short answers get into Google search results for relevant vital queries. Again, this is very useful for SEO promotion.

3. Establish Partnerships

In almost any area of ecommerce, you can find partners willing to promote your product, link to it, and publish relevant content. The advantage of the approach is that you reach your partner’s audience immediately.

4. Look for Mentions without a Link

Searching is time-consuming, but sometimes it’s a relatively effective and completely free way of link building for e-commerce. The idea is to find mentions of your brand or product that don’t have links, contact the authors and ask them to post the appropriate link.

Of course, don’t expect everyone to agree to this. Many of your requests will be ignored, and that’s okay.

5. Get Rid of Toxic and Low-quality Links

Wrong external links are standard. For example, you may have deleted the page to which another resource referred. The URL may have changed, and so on. Moreover, placing wrong links – is a popular move by unscrupulous competitors who want to weaken your position in this way.

The solution is to remove all incorrect links from external resources. To do this, you will need to analyze your website and the resources that link to it. You should check for suspicious links, broken links, and links from low-quality websites. You can also use tools like Ahrefs or Semrush to help you identify low-quality links.

Once you have identified the low-quality or suspicious links, you should contact the website’s owner or resource and request that they remove the link.

You can also use the Google Disavow Tool to tell Google to ignore certain links.

By removing low-quality links, you can help to improve your website’s search engine rankings and protect it from penalties.

6. Conduct and Publish Interviews with Experts

Conducting and publishing interviews in texts, videos, and podcasts is important. To conduct the interviews, I recommend these steps:

  1. Determine the subject.
  2. Find experts who specialize in this subject.
  3. Contact an expert and suggest a collaboration.
  4. Prepare questions for an interview.
  5. Record the audio or video interview.
  6. Publish the interview on your blog or other platforms.
  7. Reach out to people with whom the expert has collaborated to promote the interview.
  8. Share the interview socially and on other platforms.
  9. Follow up with the expert and thank them for their participation.
  10. Measure the success of the interview.

7. Publish Articles on Third-party Blogs

Hundreds of popular sites are happy to publish quality and unique content. Some even pay good money for it.

Here are a few tips on how to prepare guest postings:

  • Try to advertise only a few products at a time. It is better to do without direct advertising at all.
  • Make sure the site you choose is relevant to your topic and is in good standing with the industry.
  • Look for ideas that you have yet to disclose. Your content should not just be unique. It should engage, tell a new story and help the reader.

Social Media – an Integral Part of E-commerce Link Building

Social media activity increases recognition, brand loyalty, target, and near-target audience activity, trust, and interest. To encourage your audience to engage more actively with your brand, you can:

  • Publish detailed product reviews in your accounts.
  • Use relevant hashtags, but only a few (2-3 is enough).
  • Engage with your audience directly, not just indirectly.
  • Keep track of current trends on the Internet. Try to adapt them to your brand.
  • Engage user-generated content as social proof.

Link building in social media is an advanced process and sometimes financially expensive.  However, if you give it enough time and effort, your social media channels will become essential sources of backlinks and traffic.

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