According to last year’s Datareportal’s Digital 2022: Global Overview Report, the number of users of the internet topped 4.95 billion last year. One can only guess that, as technology advances and accessibility to the internet increases over time, this figure will easily cross the 5 billion mark.
Considering the total population of humans living on the crust of this planet is 8 billion, one can make a straightforward calculation that a baby born today will more likely be an internet user than not, no matter whether they are held in the first or the third world.
The answer to how many people are using the internet is striking on its own. Still, its thunder pales compared to the response to how many hours the average internet user spends on the global network. Digital 2022: Global Overview Report states that users spend as many as 7 hours online in a single day! If we exclude the eight hours of sleep, it is not difficult to deduce from the above statistic that we spend almost half of our time on the global network. A third metric that comes to mind when explaining the significance of the network of networks is the number of internet providers. You must have heard about Comcast Xfinity and other fantastic service providers. Seven thousand other internet service providers operate just within the borders of the United States of America.
The Significance of Digital Marketing
While there is no single best way to advertise one's company, it makes the most sense to place ads where people are already spending their time. This means advertising on the internet and within mobile apps.
So many advertisers choose to advertise on the internet and in mobile apps because these mediums have a massive consumer base and offer brand exposure that is easy to track. Brands can quickly determine whether an investment in digital advertisements was successful, making them the ideal channel for promoting companies and products.
When advertising companies on social media, businesses should know that each platform has a different audience and demographic.
Digital Marketing Trends of 2023
After reading the preceding paragraphs, we are confident that you would have assessed that marketing your company and its service offerings on the internet is inevitable if you have to succeed in the entrepreneurial world. Taking a look at the topic, we are sure that you will be very willing to keep reading in case you do not know much about online marketing. However, we are here to tell you that this article will be equally beneficial if you see the field of up-and-coming marketing trends of 2023
Let's discuss the first trend:
More Video
It is a well-known adage that “a picture is worth a thousand words.” This saying makes a lot of sense intuitively as well. After all, in a single picture, you can see the physical states of all objects and the emotional and physical states of all people pictured. Now, considering a video contains many images that collectively send a message, one can quickly see how it is much better for communicating a message than simple text. Indeed, Forrester Research, a prominent think tank, came up with a report saying that a video as long as a minute sends an equal amount of information compared to 1.8 million words!
The question is how this communicative power of video can be leveraged for marketing your company's offerings; the trick lies in using video-focused platforms such as TikTok.
AI Content Creation
Like all other fields on the globe, digital marketing is also projected to be heavily impacted by artificial intelligence, especially when creating content for publishing on the internet. AI tools such as ChatGPT — an AI content-creation platform — quickly generate high-quality written content. Equipped with intelligent features that allow it to write across multiple channels and adapt to any style or brand voice, this tool helps companies create up to 500 blog posts monthly and in various agents.
Conclusion
We would be lying if we said that the above trends are the only ones you should follow in 2023 to grow your business online. Nonetheless, we will surely take this opportunity to reassure you that implementing these techniques will help with the cause if done appropriately.
The number of users of the internet topped 4.95 billion last year. One can only guess that, as technology advances and accessibility to the internet increases over time, this figure will easily cross the 5 billion mark. Considering the total population of humans living on the crust of this planet is 8 billion, one can make a straightforward calculation that a baby born today will more likely be an internet user than not, no matter whether they are held in the first or the third world.
The answer to how many people are using the internet is striking on its own. Still, its thunder pales compared to the response to how many hours the average internet user spends on the global network. Digital 2022: Global Overview Report states that users spend as many as 7 hours online in a single day! If we exclude the eight hours of sleep, it is not difficult to deduce from the statistic above that we spend almost half of our time on the global network. A third metric that comes to mind when explaining the significance of the network of networks is the number of internet providers. You must have heard about Comcast Xfinity and other fantastic service providers. Seven thousand other internet service providers operate just within the borders of the United States of America.
The Significance of Digital Marketing
The advantage of advertising your company and its service offerings on a platform increases as the popularity of that platform grows. The logic is as follows: the newspaper was known to be the most sought-after publicity medium when it was the predominant source of information globally. Later, TV became the penultimate marketing medium when television viewing outgrew the reading of newspapers. In today's age, when, as explained above, the internet is being used in immense amounts, the benefit of advertising one's company and its products and services is considered massive.
Digital Marketing Trends of 2023
After reading the preceding paragraphs, we are confident that you would have assessed that marketing your company and its service offerings on the internet is inevitable if you have to succeed in the entrepreneurial world. Taking a look at the topic, we are sure that you will be very willing to keep reading in case you do not know much about online marketing. However, we are here to tell you that this article will be equally beneficial to you if you see the field. Since we will only discuss up-and-coming trends, this writing will surely add to your understanding.
So, without further ado, let us start discussing the first trend:
More Video
It is a well-known adage that “a picture is worth a thousand words.” This saying makes a lot of sense intuitively as well. After all, in a single picture, you can see the physical states of all objects and the emotional and physical states of all people pictured. Now, considering a video contains many images that collectively send a message, one can quickly see how it is much better for communicating a message than simple text. Indeed, Forrester Research, a prominent think tank, came up with a report saying that a video as long as a minute sends an equal amount of information compared to 1.8 million words!
The question is how this communicative power of video can be leveraged for marketing your company's offerings; the trick lies in using video-focused platforms such as TikTok.
AI Content Creation
Like all other fields on the globe, digital marketing is also projected to be heavily impacted by artificial intelligence, especially when creating content for publishing on the internet. ChatGPT, an AI tool that has been making waves lately for being resourceful in many aspects, can write the content of par standards.
Conclusion
We would be lying if we said that the above trends are the only ones you should follow in 2023 to grow your business online. Nonetheless, we will surely take this opportunity to reassure you that implementing these techniques will help with the cause if done appropriately.
