Shopify Ecosystem

The Next 8 Big Digital Marketing Trends in 2023

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The digital market is forever changing as more people find themselves on the internet and the demand for technology grows. As consumers, we expect a lot from businesses that exist online and user experience plays a big part in whether or not we choose to purchase a service or product.

With 1.5 billion social media users across the globe, it’s a market that needs to be taken advantage of fully by businesses online or those yet to make a move to a digital platform.

What significant digital marketing trends are likely to occur in 2023? In this guide, we’ll look at what digital marketing trends are likely to crop up in 2023 and how they could influence your marketing efforts. Digital marketing is always changing and so being able to adapt to a changing market is key.

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The benefits of digital marketing for your Shopify business

What are the benefits of digital marketing when it comes to your business? Here are some of the benefits that can come with utilizing digital marketing when growing your business. Whether it’s a new start-up, or you’ve been established for a while, it’s all relevant.

Targets the right audience

Digital marketing helps to target the right audience through data collection and an awareness of what works for your market. A lot of marketing campaigns rely on knowledge of your audience and what they require in order to engage with your business. 

Digital marketing offers a lot of opportunities when it comes to gaining data and using that same data to help improve the success rate of your marketing efforts.

Optimizes conversion rates and improves them

Not every business is optimizing its conversion rates as best as it could be. In fact, only about 22% of businesses are satisfied with their conversion rates. That means more effort needs to be made to convert potential leads into customers.

With help from digital marketing, there’s a potential market of customers that can be engaged with and hopefully will be convinced to convert.

Increases customer loyalty

In this modern age of business, there’s more focus on retaining customers for longer, rather than just getting a single transaction and moving on to the next person.

Customer loyalty is a big way of gaining trust and commitment to your brand and business. Digital marketing can keep your brand in the public eye and hopefully encourages customers to return time and time again.

Gain better credibility 

As a business, for individuals to engage and buy from your brand, they need to see a positive reputation and a following of customers that can validate the reliability of your business. With this type of marketing, it can certainly help with better credibility and more trust within your brand.

8 Big Digital Marketing Trends You Need To Consider For 2023

What digital marketing trends should you be looking out for in 2023? If your marketing team is struggling for inspiration or your current strategy has become stagnant, here are some fresh trends that are likely to transform your marketing efforts going forward.

1. Gathering zero-party data through practices like form building.

Big data has become significantly more important to businesses than ever before. The way we gather data though has had to change due to privacy laws in place across the globe.

When it comes to digital marketing, a hot trend in 2023 is likely going to involve businesses being more proactive in gathering intel through a variety of practices. For example, form building can be helpful in finding out information from your customers that could influence your next product launch or service.

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You can click here to learn more about form building and the benefits it can have when collecting data for your business. With forms, they can be short and sweet to keep users engaged and to have a better success rate in gathering that data.

2. Email marketing for product launches and small businesses become more influential.

Email marketing is by far, one of the best marketing methods currently being used. With 89% of marketers using email marketing primarily for generating leads, it’s a trend that will continue thriving into 2023. Almost everyone in the world has an email account, making it extremely accessible for brands and businesses to connect with their customers.

When it comes to product launches, it’s beneficial to use email subscriber lists to reach existing customers and those that have perhaps signed up but not bought anything yet. With product launch emails for small businesses, they can help significantly widen the profit margins you make as a business during what is often a critical time for a new company.

3. More creativity will come through marketing apps like SurveyMonkey.

There are a lot of applications and tools out there that can help with creativity when it comes to marketing. Creativity is what will certainly become more prevalent as we enter 2023. With so much competition and content to compete with, it’s essential that every piece of marketing you put out as a business has the best chance of getting notice and engagements.

SurveyMonkey is a prime example of how to utilize creativity through your email marketing. There are also plenty of options out there as an alternative to SurveyMonkey, so it’s always good to compare platforms and pricing to get the best deal for your budget.

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Many businesses are going to need to explore what hasn’t been done yet when it comes to creative marketing methods outside of traditional practices that are used. From Facebook Live to Tiktok Shop, there are a lot of new opportunities when it comes to making your marketing efforts more creative.

4. Real-time messaging platforms will be great for data collection.

Consumers want everything and they want it all as quickly as possible. With a lot of marketing teams, real-time messaging platforms have become a great opportunity to not only reach the customer quickly and directly but for data collection also.

As a digital marketer, the more these real-time messaging platforms mature, the more they can make from it when it comes to customer data. They can almost become a data hub that can store everything you’ll need to understand more about your customer than ever before.

5. Influencer marketing will continue to boom.

It’s no surprise that influencer marketing will continue to boom throughout 2023. As of now, it’s responsible for bringing in on average $5.20 for every $1 spent on this type of marketing.

What was once only used by a handful of marketers is now being used by pretty much every business that exists digitally. The influence that some influencers have, whether that’s through Tiktok to Instagram and YouTube, companies collaborating with these users can generate a great ROI.

Businesses should be careful though when it comes to understanding exactly what type of influencers they need for their brand. Marketers can fall short with this type of marketing because they’ve chosen the wrong individuals who don’t have the relevant audience or reach.

6. Customers will want more gratification when shopping with brands.

In a digital world where customers are holding most of the power, instant gratification is required. When they’re shopping online, they want to get what they want instantly. Any delays or having to wait is going to lead them to go elsewhere.

That’s why it’s important as a marketing team to think proactively, rather than just reacting when customers approach with a query. For example, having a helpful knowledge base that customers can access can help answer questions that might be stopping them from buying.

7. Outsourcing to digital marketing agencies will be popular.

As a small business or a big one for that matter, outsourcing remains a great way to get more done. No company wants to be held back by opportunities because they’ve simply not got enough resources in-house. 

If you’re needing more help with marketing, why not outsource the help of digital marketing agencies? For small businesses and start-ups, this could be the difference between making a little progress over the first year to making big moves in the industry.

A lot of these digital marketing agencies also have a lot more knowledge to share and implement into growing trends within the digital environment.

8. Chatbots will be found on more websites for user experience.

Chatbots have become more useful for marketers and as such, have become another source of investment. They help small businesses and those not operating all hours of the day, to answer queries and engage with customers who might need assistance outside of working hours.

A lot of websites are now incorporating this into their business, with chatbots being the fastest-growing brand communication channel, according to Drift.

Keep up to date with the latest digital trends in 2023

If you’re wanting to make significant improvements with your brand when it comes to marketing, make sure you keep up to date with the latest digital trends in 2023 and keeping reading the Thriving with Shopify Blog and listen in each week to with Steve Hutt and his expert Shopify Partner guest on the eCommerceFastlane Podcast.

Being knowledgeable about the latest trends and implementing them successfully will help grow your Shopify business to new heights.

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