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Scale Smarter In 2025: The Shopify Tech Stack Upgrade Guide Every Growth Leader Needs

What if you could unlock more revenue, streamline operations, and finally crack the analytics code—without adding more to your plate? This week’s Fastlane Insider is your shortcut to a future-proof Shopify tech stack that lets you grow smarter, not harder.

Inside this edition, you’ll discover:

  • The podcast episode with PostScript’s Mike Manheimer, where we unveil how AI-powered SMS marketing is now matching email’s revenue power for DTC brands (and how True Classic lifted cart recovery by 29%).

  • A deep-dive conversation with Pipe17’s CEO, Mo Afshar, revealing how top brands like All Birds and Mary Ruth Organics are mastering multi-channel operations—plus why Pipe17 is Amazon’s supply chain tech partner of the year and a TikTok Shop integration leader.

  • Knowledge Drop #1: A must-read review of Webgility, your automated bridge between Shopify and QuickBooks, saving you hundreds of hours and keeping your books spotless—just in time for a clean 2025 start.

  • Knowledge Drop #2: Our hands-on guide to Triple Whale, the analytics and attribution powerhouse that gives you a command center for maximizing customer value and tracking every dollar.

Plus, you’ll get the scoop on Opensend—the AI tool turning up to 35% of your anonymous visitors into high-intent leads, seamlessly boosting your Klaviyo list and driving ROI from day one.

If you’re ready to reimagine your tech stack for scale, this edition is packed with actionable takeaways, founder-to-founder insights, and tools you can implement before Q1 even kicks off. Don’t just do more—do the right things, with the right stack.

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