The Significance Of Transcription Software For The Shopify Ecommerce Industry

The ecommerce industry is a thriving marketplace that is expected to continue growing at an accelerated rate for the foreseeable future—from $4938 billion in 2021, the global retail ecommerce sales are expected to increase up to $7391 billion by 2025.

However, with so many different players operating in this space, it can be difficult for smaller companies to carve out a niche for themselves and stand out from their competitors. With so much competition at the macro level, these businesses must find ways to give customers a reason to buy from them instead of their competitors. 

At the micro level, ecommerce businesses must tackle so many challenges to keep their stores running smoothly. Whether you’re in the early stages of launching your site or have been operating ecommerce business for years, there are always new challenges to face. 

From streamlining shipping processes and optimizing product pages to ensuring your store is mobile-friendly and customer supportive, there is so much that needs your attention as an ecommerce business owner. 

However, finding the time to tackle all these challenges can be difficult in a fast-paced world where you must always be on your toes. Thankfully, there are software solutions that can help you with these challenges.

One such solution is transcription software that can assist you with a variety of tasks so you don’t have to worry about them quite as much. In this blog post, we’ll explore some of the benefits of using transcription software to know its significance for ecommerce stores.

Before getting started, let’s have a sneak peek at what a transcription software is:

What is automatic transcription software?

A transcription software automatically converts audio files into written text. This software can be used to provide audio transcripts for podcasts, interviews, or any other audio files that need to be transcribed. Amberscript’s automatic transcription software is a good example of it..

Since the transcriptions are AI based, the accuracy is a bit compromised. However, it isn’t much of a concern for many as long as the accuracy is fair enough to serve the transcription’s intended use. A great benefit for which it is opted by many is that it saves time; the transcriptions are generated in minutes by AI so the users don’t have to wait much.  

For those concerned with accuracy, many transcription software as the one mentioned in example above provide manual transcription services as well to ensure maximum accuracy.

A manual transcription service takes accuracy a step further by outsourcing the entire process to transcription specialists, so you don’t have to do any of the work. 

You simply upload the audio or video file, then the transcription service will create a transcript of the file and send it back to you. You can then use the transcript in a variety of ways, such as posting it online, creating subtitles, or attaching it to an email.

In What Ways is Transcription Software Important for Ecommerce?

Transcription software is important for ecommerce businesses in a variety of ways, including but not limited to:

Increases video accessibility


One of the most important things to do when creating video content is to ensure it’s accessible to everyone who may wish to view it. This includes individuals who are deaf or hard of hearing who may not be able to understand video content if it isn’t subtitled or captioned.

When you create videos that are captioned or transcribed, you open up your video content to a wider audience who may have previously been unable to access your information. Captioning and transcription software allows you to create captioned or transcribed videos and upload them to your business’s YouTube channel, or host the videos on your own ecommerce website.

This practice will also earn you a reputation for being inclusive. By ensuring accessibility through your videos, none of your potential customers will feel excluded, and that will add up to your ecommerce business’s reputation. 

Helps with SEO and content marketing


If you are creating a video for SEO or content marketing purposes and you want it to be as effective as possible, you’ll want to provide the written transcript for the video. 

This allows search engines to better understand what is being said, and it helps indexing the video, which may increase its visibility. 

While it’s not a silver bullet for increasing search engine visibility, having a transcript can help with SEO in many ways.

For instance, you can also use the transcript to create a title and meta description for the video to help with click-through rates. You can also use the transcript to create a blog post that is optimized for search engines.

Enhances customer engagement

One of the best ways to improve customer engagement is to make it easier for your customers to get in touch with you. 

By providing customers with a transcript of an audio or video file, you’re making it easier for them to understand what you’re discussing and find the information they’re looking for. 

For example, if you record an audio file that is tutorial-based and you upload the audio to your website or send it out to customers via email, the customer may have a hard time following along. If you create a transcript for the audio file, you can include the transcript with the audio so customers can read along as they listen to the file.

Improves user experience 


A good user experience helps you rank up in the SERPs; it is one of the many factors that improve your ecommerce website’s SEO. 

For the user experience to be good, your product should be usable, equitable, enjoyable, and useful. 

To improve its usability, you should upload video tutorials about your product on your website. That’s where transcription software will make your tutorials helpful to culturally diverse people, who can learn better in their respective language.  

Not only will the transcription software improve your product’s usability, it will also make the product equitable, which means accessible to differently-abled people as well. 

Helps with voice search and AI

Voice search is on the rise and predicted to become even more popular in the coming years. If you are creating content that is geared towards voice search, you’ll want to make it as easy as possible for voice assistants like Amazon Alexa and Google Assistant to understand what you’re saying. 

With a transcript, you’re creating a written version of what you’re saying. This allows voice search assistants to better understand your content and provide relevant search results based on what you said in the audio or video file.

Helps you go global


Transcription and captioning help your ecommerce business go global by transcribing and translating content into other languages, allowing you to reach global audience.

People from other countries who can’t read or listen to the original language can still understand the information in your product descriptions, videos, and tutorials, which can result in increased sales.

Cuts costs

When you’re running your ecommerce business, it’s crucial to keep costs as low as possible. This can be challenging when you have to hire a team of transcriptionists and translators to ensure that all of your products are accurately described and translated into different languages.

However, by using an automated transcription software, you can easily create transcriptions for each product video in your catalog. Also, it helps you create transcriptions and subtitles for your video content intended for promotional use or tutorials of the product. 

It processes large volumes of data without having to locate, hire, and manage staff. As a result, it can save money on payroll, training and travel expenses.

Also, AI-based software transcriptions are inexpensive as compared to manually-created transcriptions. So, it saves you hefty cost of hiring a manual transcriptionist when you are not concerned with 100% accuracy of the output and lesser accuracy would also work the same for you. 

Helps train AI recognition algorithms

As you create and upload transcripts for audio and video files, you’re training the AI recognition algorithms to better understand your content. This is particularly important for businesses in the ecommerce space that are trying to grow their online presence. 

By creating and uploading transcripts for your audio and video files, you’re helping the AI recognition algorithms to understand what you’re saying and find products easier. This can help with things like voice search, image search, and more.

Wrapping up

Transcription software is a powerful tool that can be used in a variety of ways. Whether you want to create written versions of your video content, add subtitles to your videos, or want to make it easier for your customers to get in touch with you, transcription software has you covered. 

For ecommerce businesses, transcription software can be especially helpful as it allows you to create written content from your audio and video files, making it easier for customers to find the information they’re looking for.

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Ensure You’re Keeping Your Most Loyal Customers

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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