Conversion

Top 10 Shopify Apps to Reduce Cart Abandonment Effectively

top-10-shopify-apps-to-reduce-cart-abandonment-effectively

Shopping cart abandonment is a real challenge for Shopify eCommerce owners since it directly affects sales numbers and represents some user experience problems that make customers leave without purchasing an already existing cart.

Fortunately, there are many ways to reduce cart abandonment rates and bring back customers who have abandoned their shopping carts. Sending reminder emails, using better push notifications, or adding relevant social proof are good ways to solve it.

But you need to act now, or your online store is losing money considerably because of cart abandonment. In fact, according to research by Sleeknote, eCommerce brands lose over $18 billion in sales revenue annually because of customers abandoning their carts.

This article will give you the top 10 free and premium Shopify apps available to help you reduce cart abandonment rates efficiently. If you apply them well, you will sleep soundly at night knowing that your Shopify store is continually making a profit. Let’s get started!

Why do you need Shopify Apps to Reduce Cart Abandonment?

The reasons why shoppers abandon their shopping carts are quite complex. Unexpected shipping costs, long delivery times, and complicated payment processes are some of the most common reasons why people walk away before purchasing.

But it also means your store has a lot of potential sales. A lot more.

So, what if you could recover a significant portion of sales with just a little work of installing an app into your Shopify store? Using the right tools can require little to no budget, reduce shopping cart abandonment, and greatly improve your sales. You can see the catch here, right?

On average, the cart abandonment rate among all industries is 69.57%. Think of all the customers you can get by just installing some apps.

Besides that, Shopify has one of the most robust app stores for eCommerce, which means you will have new, regularly updated, and affordable apps from many companies around the world. No matter the size of your Shopify store, you can select an app to reduce cart abandonment based on your preferences.

With that in mind, let’s take a look at the top 10 Shopify apps to solve cart abandonment.

Top 10 Shopify Apps to Reduce Cart Abandonment

1. PushOwl Web Push Notification by PushOwl

PushOwl Web Push Notification is a web push notification app built for. Besides sending web push campaigns, you can set up automated web push notifications to recover abandoned carts. The application is easy to use. What’s more, web push notifications do not require any personal information from customers like an email address or phone number to send messages to them, making it easier for you to send them notifications.

Highlight features:

  • Set up a sequence of 3 notifications to send to shoppers who have abandoned their cart.
  • Customizable abandoned cart messages for Shopify stores.
  • An automatically generated image of the product is shown within the notification.
  • Custom time delay for each abandoned cart notification.
  • Analyze clickthrough rates, and other customer interaction to see which campaigns are performing well.
  • Multi-platform support to send push notifications to any device.

Here’s what one user had to say:

“Made $2,691.11 in 1st 7 push campaigns, and spent less than 2 hours to implement! Now, that’s a great ROI!!!!

Social proof is one of the most motivating factors behind buyers’ decisions. When buyers see that other visitors are purchasing, it creates a sense of trust to buy the goods. This trust will make them less likely to abandon their cart. With Social Proof – Photo Reviews by Avada, you can display sales popups that allow visitors to receive notifications of real-time activities performed by other customers.

Highlight features:

  • Various notifications types like for recent purchase, add-to-cart, stock left, review, sign up, and more
  • Time schedule ability to specify notifications display time
  • Advanced visitors targeting based on page, position, product, and geographic location.
  • Flexible and customizable design
  • Collect and display review photos in notifications
  • Fully responsive with all devices
  • Advanced analytics

Here’s what one user had to say:

“I love it. This app has my customers’ attention and I can’t wait to use product reviews so my customers can see more.”

3. Recart FB Messenger Marketing by Recart

Recart FB Messenger is one of the top Shopify apps for Facebook Messenger. It provides a robust feature for automated Messenger campaigns, reminding customers about their shopping cart through a common communication channel— Facebook Messenger. Since Facebook Messenger gets a higher open rate than emails and doesn’t get sent to spam, Recart is the best add-on to your abandoned cart recovery strategy.

Highlight features:

  • Reminder via Messenger with direct links to the Shopify’s abandoned cart
  • Many types of messages: shipping alerts, receipts, upcoming sales announcements, and review requests 
  • Pre-written messages to attract customers

Here’s what one user had to say:

“It’s really effective in retargeting audiences. The features included in the app are really useful. They’ve continued to develop it and the support is really good! Thumbs up!”

4. Klaviyo: Marketing Automation by Klaviyo 

Klaviyo helps eCommerce businesses create memorable customer experiences across many marketing channels with automated email, SMS, and in-app – by analyzing data from subscribers, customers, visitors, and turning that into valuable, relevant messages.

Used by well-known brands like Chubbies, Huckberry, and ColourPop, Klaviyo is a powerful app that helps a store build relationships with its customers efficiently and reduce cart abandonment rate.

Highlight features:

  • 100+ pre-built integrations provide solutions for messaging about shipping to rewards programs.
  • Analyze dashboards for customers’ behaviors and preferences.
  • Personalized automation to automate messages across the customer journey.
  • Seamlessly sync customer lists + segments to target customers on Facebook & Instagram.

Here’s what one user had to say:

“This app has been a total game-changer for my business. I left another emailing service because it was not user friendly at all! I now actually enjoy the email marketing aspect of my business thanks to Klaviyo! The templates are gorgeous so you can stand out with your very first email. If you are thinking about it, you will NOT be disappointed!!”

5. AVADA Email Marketing by Avada

AVADA Email Marketing is an all-in-one automation solution to collect, engage and convert potential prospects into your customers and even your raving fans. You can send various types of automation emails like welcomes, order/shipping confirmations, abandoned cart emails, cross-sell/upsell, and more.



 AVADA Email Marketing will trigger customers who drop their cart at checkout without processing payment. Abandoned Cart Email then sent to those visitors to remind them to come back and complete the purchase. The number of emails and time sending will be flexibly set up by an admin, depending on your customers’ behavior and email purpose. The app also provides ready-to-use email templates that you can implement right away. 

Highlight features:

  • Abandoned Cart Email, Welcome Emails to new customers and subscribers. 
  • Smart email builder with elements like text, video, image to capture shoppers’ attention
  • Ready-to-use email presets: 1 email or 3 email series. 
  • Advanced reports to check email performance

Here’s what one user had to say:

“A great extension to keep track of your outgoing email. Connect to Magento to your email provider and get rid of spam issues”

6. RetargetApp for Facebook Ads by Ad Intelligence INC 

RetargetApp combines advertising with advanced technologies to make your campaigns easy and efficient. You can create ads with just one click, and the app can handle Facebook Pixel, Feed, Facebook & Instagram ads creation and optimization. With the app, you will get new traffic, run upsell, and recover abandoned carts through retargeting ads campaigns. 

Highlight features:

  • Retargeting shoppers who abandoned carts with automated Facebook & Instagram ads
  • Acquire new buyers by showing relevant ads
  • Encourage buyers to increase order value
  • Cross-sell to make existing buyers buy more and less abandon carts

Here’s what one user had to say:

“Great app! We have 947% return on ad spend. Recommend this to everyone! You will start seeing changes in couple of days!”

7. SMSBump by SMSBump Ltd. 

SMSBump is an SMS marketing and automations app that can launch, grow, and manage SMS marketing for eCommerce stores. Unlike emails that can get stuck in the spam box, SMS often reach customers directly and have a better chance of being opened. Therefore, SMS is a promising channel to reduce cart abandonment effectively. You just need 5 minutes to set up and can see quick results.

Highlight features:

  • ROI Powered Text automations to remind customers about abandoned carts
  • Boost conversion by sending SMS with image and gif to customers.
  • Run A/B testing with SMS to have the best performance on reducing cart abandonment
  • Keep track of unsubscribed clients to have new approach
  • Detailed analysis of SMS, orders, countries, amount spent, and more.

Here’s what one user had to say:

“This is by far the best SMS marketing & Retargeting app that I’ve tried. I’m using it on all my shops.”

8. WhatsApp Chat + Abandoned Cart by SuperLemon 

SuperLemon is an all-in-one WhatsApp marketing app for Shopify stores, providing live chat, WhatsApp Share and automated WhatsApp message templates, and manual messages for your Shopify store. As a leading messaging app on the market, WhatsApp is a crucial channel, and using SuperLemon, you can easily tap into this channel to recover abandoned carts.

The app provides messaging in 11 languages, making it a global solution, and you can automate the whole process to save time while reducing cart abandonment rates.

Highlight features:

  • Abandoned Cart Recovery message templates to send right the way
  • Available in 11 languages to connect with global customers
  • Create your own message templates using variables to have more impact on cart owners
  • Talk to customers directly through WhatsApp to increase conversion chance.

Here’s what one user had to say:

“Outstanding app for driving more sales. The best possible abandoned cart conversion I’ve ever used. Also, it’s great to convert new sales from active customers from your store. Easy to use, highly customizable, and really makes me feel different about WhatsApp Marketing. Thanks!”

9. CM Commerce Email Marketing by Campaign Monitor

CM Commerce Email Marketing is a good Shopify abandoned shopping cart application to recover sales with email marketing. It uses your customer data to create more targeted campaigns for different segments, which can reduce cart abandonment more effectively. No coding knowledge is required to create campaigns, as this tool has dozens of mobile-ready templates and a robust email builder.

Highlight features:

  • Automated emails to send to customers who abandoned their carts
  • Beautiful email templates to create campaigns efficiently and quickly
  • Automated segmentation for customers such as first-time buyers, high spenders, and repeat customers.

Here’s what one user had to say:

“The email builder, recipes, and pre-built copy is the best I’ve seen. I had several others in the past and this one blows them out of the water. Support is great too. Keep up the great work guys!”

10. Abandonment Protector by Chilliapps

Abandonment Protector by Chiliapps is a reliable application that attracts the attention of visitors online, as well as converting them into your customers. The app equips you with effective tools to create marketing automation based on customer behavior. You can choose from many pre-designed templates and use an editor to make your email and pop up design professional. Through the attractive design, you can make customers come back to purchase their abandoned carts.

Highlight features:

  • Many pre-designed templates for pop-ups and emails
  • Automated sequences for follow-up emails
  • Segmentation tool to create mailing lists
  • Unlimited subscribers

Here’s what one user had to say:

“Follow-ups are a must in eCommerce. This app really helped identify many opportunities to follow up with prospects and present new offers. It’s highly customizable, and support is very helpful and responsive. Highly recommended!”

Conclusion

We hope these Shopify apps help you recover abandoned carts better! By using these Shopify apps to reduce cart abandonment effectively, you won’t be frustrated with losing sales from customers who have abandoned mid-purchase. 


About the author: Chance is a marketing specialist at Avada Commerce – a fast-growing eCommerce solution provider, whose goal is to never write a boring article. His enthusiasm for online business has spanned over two years, accompanying his articles with in-depth knowledge about eCommerce. He also enjoys drinking tea and playing Exploding Kittens in his free time.

This article originally appeared in the PushOwl blog and has been published here with permission.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.