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Top 6 E-Commerce Business Intelligence Tools

Top 6 E-Commerce Business Intelligence Tools

As the fierce competition rages on, small and mid-sized business owners frantically search for a way to boost their sales. And with the emergence of big data analytics tools, a glimmer of hope appears on the horizon. 

These tools provide visualizations that offer a glimpse into the consumer's mind, giving companies the power to master the art of persuasion and conquer the market. To boost your e-commerce business, you can hire eCommerce development services to make the best out of the available tools.  

Ecommerce analytics tools provide powerful insights that can help you gauge the success of your business and stay ahead of the curve. With this powerful arsenal, the sky's the limit for your sales volume.

What do statistics have to say about it?

As the world changes at breakneck speed, the world of business is not left behind. Ecommerce has emerged as the new king of the hill for a good reason. 

In 2020, ecommerce sales skyrocketed by a staggering 300%, and now, nearly 70% of people around the globe rely on it as their primary medium for buying and selling items. Even in 2021, ecommerce is projected to account for 18% of all retail sales.

But you don't have to be one of them. With ecommerce tools, you can tap into the vast trove of data these stores generate daily. And what lies within that data? Insights. Insights that can help you improve your business and double your sales volume with minimal effort.

Free shipping, the number one reason people shopped online in 2021, is just the tip of the iceberg. These are just some of the statistics that ecommerce marketers can use to increase their sales. 

But there are many more like this hidden deep within the data. It's time to harness the power of e-commerce, and with the help of these tools, you'll be on your way to success in no time.

Top Tools to Choose for Business Intelligence for Ecommerce!

As the ecommerce landscape becomes increasingly competitive, staying ahead of the curve is vital. But how do you do that? The answer lies in ecommerce business intelligence tools. These powerful tools can help you monitor and analyze your ecommerce platform, giving you a bird's-eye view of your business.

But, with so many options, deciding which tools to use can be overwhelming. Fear not, for we have compiled a list of the best business intelligence tools on the market. Each is a master in its field, offering unique features and benefits.

  • Tableau 

Regarding ecommerce business intelligence tools, Tableau stands tall among its peers. According to Gartner's Magic Quadrant for Analytics and Business Intelligence Platforms, it is second only to Microsoft's Power BI.

With a decade of experience, Tableau Online was launched, offering users a user-friendly interface that makes it simple to understand, even for non-technical users. With this platform, you can quickly build personalized dashboards and explore a wide range of data. That's why Tableau has been at the forefront of business intelligence for so long.

But, Tableau isn't just about data; it's about making sense of it. The platform focuses primarily on data visualization, helping users to evaluate data through dashboards and views that combine data from multiple sources. 

It can be integrated into an existing data system, either on-premises or in the cloud, a big part of Tableau consultancy. Users can then access the data with basic drag-and-drop modules.

Don't let your data go to waste. With Tableau, you can unlock the full potential of your ecommerce platform and take your business to new heights.

  • Power BI

It's a battle for the ages, the ultimate showdown between Power BI and Tableau. But Microsoft's Power BI is no mere contender; it's a consistent pioneer in Gartner's Magic Quadrant for Analytics and Business Intelligence Platform, a testament to its power and capabilities.

Microsoft's vision is for a business intelligence and data visualization platform for ecommerce, a tool that allows users to interpret and visualize ecommerce data more quickly and efficiently. Power BI integrates with content bundles, pre-built dashboards, and various standard data service providers, making data collection more straightforward and faster.

However, the true strength of Power BI lies in its ability to create tables from another table using DAX, as this powerful feature enables users to manipulate and restructure their data easily, providing more significant insights and better decision-making capabilities. By leveraging DAX to create new tables from existing ones, ecommerce businesses can uncover hidden patterns and trends, allowing them to fine-tune their strategies and stay ahead of the competition. This flexibility and adaptability make Power BI a top choice among e-commerce business intelligence tools, equipping users with the means to visualize and understand their data most efficiently.

  • Chartio

It's one of the premier ecommerce business intelligence tools, renowned around the globe for its virtual dashboards. With Chartio, you can map and interpret data in near-real time, giving you a competitive edge in the fast-paced world of ecommerce.

But Chartio is not for the faint of heart. It's a little more challenging than Tableau, as the drag-and-drop interface acts mainly as a design tool. But that's a small price to pay for the powerful insights you'll gain.

Users can gather data from the most common sources, such as the cloud or an SSH tunnel, and then build SQL-like queries within Chartio. It's a tool that gives you the power to unlock the full potential of your data and, with it, the ability to take your business to new heights.

  • Looker

Unlike its rivals, Looker runs in-database and supports the most popular relational databases and warehouses, such as Redshift and PostgreSQL. This ensures you'll have real-time data at your fingertips, with no vulnerability threats and everything being fully browser-based, with no need to install any apps.

But Looker isn't just about speed; it's about security. With this powerful tool, you can unlock the full potential of your data without worrying about any threats. Reports and dashboards give you the insights to make data-driven decisions that will take your business to new heights.

  • SiSense

In the world of ecommerce, data is the key to success. And SiSense, the full-stack business intelligence and analytics platform, is the key to unlocking that data. SiSense stands out among its peers because of its scalability and powerful features.

Unlike other BI software, SiSense doesn't require any add-ons for predictive analytics. Its in-chip processing lets you quickly retrieve and process data from your server's cache.

  • Mixpanel

This powerful analytics tool is the key to understanding your customers. This method for analyzing how people communicate with your web-connected product is designed to increase team efficiency by empowering everyone to interpret ecommerce analytics and data in real time. This allows you to see patterns, appreciate user experience, and make product decisions that will take your business to new heights.

But Mixpanel isn't just about understanding; it's about affordability. With monthly pricing starting at $17.00 per feature, Mixpanel is accessible to businesses of all sizes. And for those who want to test the waters, a free edition and a free beta are also available.

Don't let your competition get ahead; harness the power of Mixpanel and dominate the ecommerce landscape with the insights you need to make data-driven decisions that will take your business to new heights.

Read More: Shopify Ecommerce Apps To Expand Your Business

Final words

In conclusion, many ecommerce business intelligence tools are available today. Each one offers unique features and benefits that can help businesses of all sizes unlock the full potential of their data. Choose the tools that are right for you and watch your sales soar.

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