Magento has been a cornerstone in the e-commerce industry, known for its flexibility, scalability, and comprehensive features. As the platform evolves, staying updated with Magento development trends is essential for businesses to stay competitive.
A key trend is the integration of marketing automation into e-commerce strategies. Marketing automation improves customer engagement by streamlining repetitive tasks, allowing businesses to focus on planning and creativity.
Adobe Commerce, powered by Magento, is a strong solution for marketing automation. It offers tools for automating email campaigns, social media posts, and customer segmentation. However, its built-in features might not fully meet all the needs of modern e-commerce businesses. To fill this gap, various marketing automation extensions provide enhanced capabilities and deeper insights. This guide explores the top 10 marketing automation extensions for Adobe Commerce to help businesses optimize their marketing efforts and drive growth. To go further, you can opt for Magento development services or hire expert Magento developers to ensure these tools are seamlessly integrated and customized to fit specific business needs
Top 10 Marketing Automation Extensions for Adobe Commerce
Enhancing your Adobe Commerce platform with the right marketing automation extensions can improve your marketing strategies and overall business growth. For businesses still on Magento 1, migrating to Magento 2 is essential to take full advantage of these advanced extensions and ensure your platform remains secure and up-to-date.
1. Omnisend (Omnichannel Marketing)
Omnisend is a marketing automation extension for e-commerce businesses that focuses on email and SMS marketing. It gives access to a suite of features and a library of adjustable templates for creating email campaigns and sending them to contacts. This powerful Adobe Commerce marketing automation extension helps e-commerce businesses grow their online store faster with a rich and comprehensive feature list.
Key Features: From easy and pre-made templates for email campaigns to personalization and analytics, Omnisend offers several unique features that enhance its appeal.
- Automated Marketing Workflow: Users can automate various customer actions for a customized workflow. This includes actions for cart abandonment, product recommendations, and re-engagement campaigns.
- Ready-made Templates: Users can use the intuitive email builder’s various pre-made templates for seamless and professional email design, landing pages, and signup forms.
- Segmentation and Personalization: It features an advanced segmentation tool based on customer behavior, demographics, and purchase history for enhanced communication and personalized targeted messages.
- Multi-Channel Messaging: Omnisend allows you to send messages across different channels, including email, SMS, push notifications, and social media platforms, all from within the same platforms.
- Analytics and Reporting: It gives detailed and in-depth insight into vital metrics, such as campaign performance, ROI, and customer engagement.
Target Audience: The Omnisend is an excellent Adobe Commerce marketing automation extension for e-commerce businesses of all sizes. It benefits businesses looking to optimize their marketing efforts and enhance customer interactions. In particular, it is ideal for medium to large-scale retailers looking to manage an extensive customer database and who need sophisticated marketing tools.
| Pros | Cons |
| Smooth integration with Adobe Commerce to enhance the eCommerce capabilities. | A wide range of features might overwhelm small businesses or those new to omnichannel marketing. |
| Supports multiple marketing channels from a single platform. | It can become quite expensive for companies on a strict budget. |
| Suitable for businesses of various sizes and can scale with a company’s needs. | Performance is heavily dependent on internet connectivity. |
2. Klaviyo (email marketing & customer segmentation)
Klaviyo is a marketing automation and customer data platform. It enables marketers to use all the available customer data more efficiently to deliver hyper-personalized messages across all their channels, increasing conversions and revenue. Klaviyo can integrate seamlessly with your tech stack to collect all customer data into one source, delivering one comprehensive picture.
Key Features: Klaviyo has plenty of features that provide tons of functionalities and flexibility for marketers. Here are a few of them.
- Advanced Integration: With over 300+ pre-built integrations ranging from shipping solutions to rewards programs, marketers can connect everything with Klaviyo. It seamlessly integrates with Adobe Commerce for automatic synchronization. Other top integrations include Facebook, Trustpilot, Zendesk, Stamped, and more.
- Segmentation capabilities: It enables marketers to utilize customer data to create detailed segments based on shopping behavior, order history, and interaction with past marketing efforts. For instance, products purchased in specific time frames, order value, and more.
- Personalized Omnichannel Marketing: Klaviyo has various features to help marketers create and send hyper-personalized email campaigns, SMS, mobile push notifications, social advertising, and even dynamic, personalized web experiences for each customer/visitor.
- A/B testing: It also has various tools to test different aspects of your email campaigns, further improving your marketing efforts. It helps marketers determine the most effective elements for engaging customers. This is one of the rare features that can allow you to push out more focused marketing efforts.
- Reporting and analytics: Klaviyo uses machine learning and AI to offer predictive analytics such as churn risk, customer lifetime value, and more. Further, the reporting is growth-centric, allowing you to analyze data using custom and predefined reports to determine the
impact of marketing efforts.
Target Audience: Kalviyo is ideal for e-commerce businesses that rely heavily on email marketing and require robust customer segmentation to tailor their marketing efforts. It brings immense value to mid-sized to large online retailers who manage extensive customer lists and need sophisticated tools to drive personalized marketing campaigns at scale.
| Pros | Cons |
| Powerful segmentation and analytics tools to understand customer behaviors and preferences. | Features and deep data integration might be complex for those new to advanced email marketing. |
| Adaptable to businesses of different sizes and growth stages. | Campaigns can become costly with increased sophistication. |
| Extensive customization options for emails and customer interactions. | Time and effort in setup and ongoing management may be required. |
3. Magento 2 Abandoned Cart Email by Mageplaza
Magento 2 Abandoned Cart Email is an Abode e-commerce automation extension that allows businesses to recover lost sales by sending automatic emails. Marketers can send persuasive emails to customers who have abandoned shopping carts. It helps store owners easily configure unlimited abandoned cart emails with the specific sender, email template, and time.
Key Features: Magento 2 Abandoned Cart Email has many helpful features that make it a must for e-commerce businesses. Here are a few top features.
- Customizable Email Template: Marketers can personalize email templates that align with their brand identity and marketing strategy to communicate clearly. It helps businesses to reach out to the specific target audience, enhancing customer engagement.
- Integration with Google Analytics: The Abandoned Cart Email extension offers seamless integration with Google Analytics e-commerce tracking. This enables store admins to easily follow and decide the position where buyers can see and get the link to their abandoned carts.
- Incentivization options: One of the key features is the ability to generate coupons from the backend configuration to entice the customer further and nudge them to make the transaction. The store admin can pick specific coupon rules for an abandoned cart email of a particular style. Marketers can configure other properties like code format, length, and more.
- Email Log: Another helpful feature is the elaborate backend grid with all necessary information regarding abandoned cart emails. Apart from the flexibility of pulling more information from these emails, like subject, coupon code, and email status, admins can preview, delete, and resend emails.
- Automated Email Scheduling: The most prominent feature of the Abandoned Cart Adobe Commerce marketing automation extension is email scheduling. Admins can optimize the time after a cart is abandoned, increasing the likelihood of recovery.
Target Audience: The Abandoned Cart Email extension mainly benefits medium to large e-commerce businesses using Adobe Commerce. Even if it is a small shop, it can be beneficial if the shop experiences a high volume of traffic or high cart abandonment rates.
| Pros | Cons |
| Potentially high ROI by converting previously lost sales. | Upfront costs may be a barrier for smaller businesses or startups. |
| Easy to set up and manage, with minimal technical skills required. | Requires continuous attention and tweaking to maintain effectiveness |
| High level of customization for tailored communication that fits brand identity. | Potential to overwhelm customers with emails if not carefully scheduled or segmented. |
4. Follow Up Email by Aheadworks (automated email follow-ups)
Follow Up Emails by Aheadworks is a marketing automation extension specifically for communication solutions for Adobe Commerce. This tool allows marketers to send personalized follow-up emails based on customer actions and predefined events. The core functionality of this extension is post-purchase engagement through automated email campaigns.
Key Features: Follow-up emails offer several features that help marketers execute marketing campaigns effortlessly. Here are the top features you must know about follow-up emails.
- Event-driven Emails: Follow Up Email allows marketers to choose from eight event types available out of the box that trigger automatic emails, such as order placement, wish list update, customer registration, and more.
- Flexible Event Condition: This marketing automation extension also allows you to set up events by manipulating store views, customer groups, lifetime sales, product types, and more to fit the needs of specific businesses.
- Customizable Email Templates: Numerous built-in email templates follow industry best practices to accommodate all brand guidelines and marketing goals.
- Performance Tracking: It gives you access to tools to monitor the effectiveness of email campaigns through KPIs, such as open rates, click rates, and conversion rates.
- Integration with Other Extensions: To enhance its functionality, Follow Up Email can seamlessly integrate with other Aheadwork extensions and Adobe commerce features.
Target Audience: E-commerce businesses of all sizes and scales can use the Follow Up Email extension. This marketing automation extension is ideal for shops seeking to improve customer retention and increase repeat purchases through automated, behavior-driven retargeting.
| Pros | Cons |
| Improves marketing effectiveness through targeted, behavior-based email campaigns. | The range of features and customization options might be overwhelming for smaller teams. |
| Offers high levels of customization to enhance customer experience and brand consistency. | The upfront cost can be significant, especially for small businesses or startups. |
| Helps in making informed decisions with detailed metrics on campaign performance. | Performance and utility are dependent on the stability and updates of the Adobe Commerce platform. |
5. Dotdigital Engagement Cloud (personalized marketing automation)
Dotdigital Engagement Cloud is a comprehensive Adobe Commerce marketing automation extension for personalized customer engagement across multiple channels. It helps frame and automate personalized customer interaction via email, SMS, and social media. The strength of Dotdigital Engagement Cloud lies in its ability to streamline complex marketing processes, provide in-depth customer insights, and execute effective multichannel marketing strategies.
Key Features:
Dotdigital Engagement Cloud offers many helpful features, making it one of the market’s most popular multi-channel Adobe Commerce marketing automation extensions. Here are the top few.
- Omnichannel Campaign Management: Dotdigital Engagement Cloud enables marketers to manage email, SMS, and social media campaigns from one platform, streamlining their marketing efforts.
- Automation Program Builder: It features a comprehensive program template library to get started in minutes, enrolling customers in welcome, post-purchase, birthday, and loyalty programs.
- AI-powered Marketing: One of Dotdigital Engagement Cloud’s strengths is its marketing intelligence engine, WinstonAI. It uncovers data-driven revenue opportunities.
- Transactional Messages: Dotdigital Engagement Cloud features transactional SMS functionality for 200+ countries. It also features a full SMTP service with improved delivery & delivered, open & click reporting.
- Comprehensive Analytics: it features robust analytics and reporting tools for deeper insights into campaign performance and customer behavior, facilitating data-driven decisions.
Target Audience: The Dotdigital Engagement Cloud Adobe Commerce marketing automation extension is ideal for medium to large e-commerce that needs robust multi-channel marketing tools to engage a large customer base. It is particularly beneficial for businesses that seek to enhance and automate their marketing efforts with AI-powered tools.
| Pros | Cons |
| Deep integration with Adobe Commerce enhances user experience and marketing capabilities. | Advanced marketing automation tools require a steep learning curve. |
| Offers flexibility in marketing operations and the ability to handle large volumes of data. | The full benefits of the platform can only be realized by businesses with a mature digital presence. |
| Empowers enterprises to engage customers on their preferred platforms effectively. | Though offering scalable solutions, the pricing can become significant as requirements and contact lists grow. |
6. Yotpo SMS Marketing (SMS marketing & customer reviews)
Yotpo SMS marketing is an Adobe Commerce marketing automation extension that leverages SMS as a primary channel for engaging customers and collecting reviews. It allows businesses to capitalize on the high open rates of SMS messages by sending promotional messages, alerts, and requests for product reviews directly to their customers’ mobile phones. Its core value proposition is its ability to enhance direct customer engagement through timely and personalized communication while encouraging customers to leave reviews. This boosts trust and credibility.
Key Features: Several features make the Yotpo SMS Marketing extension appealing to those looking for direct customer engagement. Here are a few of them.
- Automated Review Requests: It features automated messaging sent after purchase to solicit product reviews, which can be published directly on the product pages.
- Segmented SMS Campaigns: Yotpo SMS Marketing extension features target specific customer segments, allowing personalized messages based on their purchase history and behavior.
- Campaign Analytics: It features a range of tools to track the performance of your SMS campaigns with metrics on delivery rates, open rates, and conversion rates to measure ROI.
- Two-way Messaging: One of the strengths of Yotpo SMS Marketing is the feature that enables customers to respond to SMS messages, facilitating a two-way communication channel that can enhance customer service and engagement.
- Rich Media Messaging: Yotpo SMS Marketing also supports images and videos in messages, enhancing the engagement and effectiveness of the marketing content.
Target Audience: Yotpo SMS Marketing is ideal for retailer e-commerce shops that seek to establish direct and impactful communication with their customers. This Adobe Commerce marketing automation extension is also suitable for businesses that want to send rich SMS and collect reviews.
| Pros | Cons |
| SMS has a higher open rate than other marketing communication channels, offering the potential for a more significant |
SMS marketing can be more expensive per message, impacting the overall cost-effectiveness of more extensive campaigns. |
| Allows for real-time marketing and customer service communications. | Brevity required for SMS messages may limit the amount of information conveyed. |
| Seamlessly integrates marketing with customer feedback collection, enhancing product credibility. | Compliance with telecommunications and marketing regulations varies widely by region. |
7. Advanced Product Options Suite by Mageworx
The Advanced Product Options Suite by Mageworx is a comprehensive Adobe Commerce marketing automation extension designed to enhance product customization capabilities. It allows e-commerce merchants to extensively tailor product offerings, aligning them more closely with customer preferences and demands. The core value proposition is improving the platform’s functionality and customer satisfaction through personalized product offerings.
Key Features: The Advanced Product Options Suite extension provides an extensive feature set that aids marketers. Here are the top features.
- Custom Options Templates: It allows marketers to create reusable templates for product options that can be applied to multiple products or categories, saving time and ensuring consistency across listings.
- Conditional Logic for Displaying Options: It makes the shopping experience smoother and polished by enabling conditional Logic to show or hide options based on customer selections.
- Advanced Pricing Options: It offers tools for dynamic pricing adjustment based on the selected option. This includes percentage pricing, fixed amount adjustments, and tier prices for bulk purchases.
- Inventory Management for Custom Options: It provides features for tracking inventory at the option level, making it useful for stores that sell customizable products that require keeping specific stock variants.
- Compatibility and Integration: The Advanced Product Options Suite is designed to work seamlessly with Adobe Commerce, ensuring that product options are displayed and managed effectively across all customer touchpoints.
Target Audience: The Advanced Product Options Suite is ideal for businesses that require personalized product display options. Customization is crucial in purchasing decisions for items such as jewelry, furniture, and more. It is suitable for businesses of all sizes and scales.
| Pros | Cons |
| Enhances product offerings and allows for extensive customization. | A wide range of features can overwhelm users new to e-commerce platforms. |
| Capable of handling the needs of both small businesses and large enterprises. | The initial cost may be a barrier for small businesses or startups. |
| Simplifies the management of complex product options. | Its utility is limited to users of Adobe Commerce. |
8. Reward Point Subscription by Aheadworks
Reward Point Subscription is an innovative rewards system integrated with Adobe Commerce. It is designed to enhance customer loyalty and engagement. It lets businesses automate the gain and application of reward points based on subscription services or recurring purchases. The core value of this Adobe Commerce marketing automation extension lies in its ability to deepen customer relationships and drive repeat business through a structured loyalty program.
Key Features: The Reward Point Subscription offers a range of features to make it a worthy marketing automation extension in the context of structured customer loyalty programs. Here are the top few features.
- Automated reward system: It lets businesses automatically assign reward points to customers based on their subscription activities, simplifying the management of loyalty points.
- Flexible Reward Rules: Merchants can set customized rules for how reward points are earned and spent. Thus, businesses can tailor the program to fit their needs and customer behavior.
- Integration with Existing Subscriptions: Another attractive feature of Adobe Commerce is its seamless integration with other subscription management tools. This leads to a smooth user experience for both customers and administrators.
- Detailed Reporting: It also provides detailed insights into how reward points affect customer behavior and subscription retention, helping businesses adjust their strategies for maximum
impact . - Customer Self-service: It allows customers to manage their reward points through a user-friendly interface, enhancing the overall customer experience.
Target Audience: The Reward Point Subscription extension is perfect for E-commerce businesses that operate on a subscription model, including industries like digital services, SaaS products, and more.
| Pros | Cons |
| Directly supports strategies aimed at increasing customer retention and loyalty. | Scheduling and managing customized rules can be complex and require a learning curve. |
| Reduces administrative overhead by automating the accrual and redemption of loyalty points. | Primarily benefits businesses with a subscription model, which may not apply to all retailers. |
| Offers high customization capabilities to suit various business needs and customer preferences. | The initial cost can be high, especially for small businesses or startups on a strict budget. |
9. Mautic
Mautic is an open-source Adobe Commerce marketing automation platform that provides users powerful tools to automate and streamline their marketing processes across multiple channels. Its core functionality is collecting and managing customer data, and creating detailed customer segments to execute personalized marketing campaigns that drive engagement and conversion.
Key Features:
Mautic offers comprehensive features that help marketers orient their efforts in the right direction and save time. Here are the top features.
- Campaign Management: Mautic’s core feature lets users design and automate marketing campaigns that respond to customer behaviors, such as site interactions and email engagements.
- Contact Segmentation: It lets marketers create detailed segmentation of contacts based on demographics, behavior, and custom attributes, enabling targeted marketing efforts.
- Email marketing: It also features several robust email creation and management tools, including options for A/B testing and analytics for further insights.
- Social Media Integration: It also allows marketers to track and automate social media campaigns with the same platform.
- Forms and Landing Pages: Further, it lets marketers create custom forms and landing pages that integrate directly with marketing campaigns to capture and convert leads.
Target Audience: Mautic is an ideal Adobe Commerce marketing automation extension for small to medium enterprises that require sophisticated marketing automation tools but may not have the budget for large-scale proprietary solutions. It is also suitable for businesses that value customization and control over their marketing tools and data.
| Pros | Cons |
| Mautic is available at no cost for the software itself, reducing the barrier to entry for smaller businesses. | Setting up and maintaining Mautic can require substantial technical expertise, which can be challenging for businesses. |
| Users can modify the platform to suit their specific needs. | Support relies on community forums and third-party services. |
| Strong integration with Adobe Commerce and other systems allows seamless data flow and marketing execution. | The platform might require robust hosting solutions to manage large volumes of data and high traffic. |
10. Web Push Notifications by Webkul
Web Push Notifications by Webkul is a fantastic Adobe Commerce marketing automation extension that allows merchants to send push notifications from your store to subscribed users. These messages are immediately delivered to the web browser of the user to engage directly with customers. The core value proposition of the Web Push Notifications extension lies in its ability to capture attention and bring customers back to the website without the need for emails or other intrusive forms of communication.
Key Features: Web Push Notifications offers a comprehensive feature set merchants can utilize to improve their marketing efforts. Here are a few of them.
- Real-time Notifications – It allows merchants to instantly send alerts about new promotions, price drops or stock updates in real-time.
- Abandoned Cart Reminders- It has a feature that automatically reminds customers about items left in their cart to encourage completion of the purchase.
- Customizable Messages – It lets marketers customize and tailor notification messages to fit the brand voice and marketing goals.
- Segmentation Capabilities – To increase the effectiveness of messages, it allows for sending targeted notifications based on customer behavior and preferences.
- Analytics and Reporting – It gives detailed options to track the performance of push notifications in driving traffic and conversions.
Benefits for Marketers: Offering a range of feature sets, Web Push Notifications benefits marketers in several ways. Here are a few of them.
- It improves conversion rates by helping reduce cart abandonment and promoting timely offers and push notifications.
- It improves customer retention and engagement through personalized alerts that help keep the brand top of mind, increasing loyalty and repeat visits.
- It provides a cost-effective alternative to more expensive and intrusive marketing channels by letting merchants push notifications.
- It helps merchants reach customers with relevant, targeted messages, establish robust communication, and improve customer engagement.
- It is very well integrated with one of the most popular platforms businesses choose to build their e-commerce store, Magento 2.
Target Audience: The Web Push Notifications is an ideal Adobe Commerce marketing automation extension for e-commerce businesses of all sizes that experience high abandonment rates and seek to enhance customer engagement without significant investment. It benefits stores with time-sensitive promotions and those looking to increase spontaneous purchases.
| Pros | Cons |
| Push notifications deliver messages instantly, which can be critical for time-sensitive offers. | Excessive notifications can annoy users and lead to opt-outs, diminishing the effectiveness of this marketing channel. |
| Notifications appear directly on a user’s device, ensuring high visibility compared to other channels like email. | Effectiveness can vary based on the user’s device and browser, as not all support web push notifications. |
| The system can automate notifications based on user behavior, reducing the need for ongoing management. | The initial setup might require technical knowledge to integrate the extension fully with Adobe Commerce. |
Choosing the Right Marketing Automation Extension
Before making any decisions, marketers must conduct thorough research to evaluate potential marketing automation extensions. Choosing the right Adobe commerce marketing automation extensions can simplify things, enhance functionalities, and add to your marketing tools, which will help you boost revenue and visibility in a highly competitive market. This is evident because 9 out of 10 marketers say marketing automation helps them achieve their objectives.
- Be extremely clear about your needs and requirements before making any decisions.
- Ease of use should be prioritized. The extension should be user-friendly and require minimal staff training for a smoother transition and quicker adoption.
- Devote time to researching and finding the right Adobe Commerce marketing automation extensions for your budget and the business’s specific needs.
- Evaluating customer support service provided by the vendor is essential. Reliable and responsive support can significantly
impact the extension’s successful implementation and ongoing utilization. - Platform compatibility is imperative as seamless integration with Adobe Commerce will help avoid disrupting existing operations and ensure data integrity.
Businesses should assess their specific marketing needs to determine which features are necessary and which are optional. Opting for a marketing automation extension that balances power and usability enables businesses to utilize advanced marketing automation features without a steep learning curve.
Conclusion
Marketing automation extensions are invaluable tools for Adobe Commerce stores. They enhance the platform’s inherent capabilities and address the complex demands of modern e-commerce marketing. From customer segmentation and personalized communication to detailed analytics and campaign management, these marketing automation extensions empower businesses to automate crucial processes.
However, only after careful evaluation can businesses choose suitable marketing automation extensions that fit their needs. By integrating suitable advanced marketing automation features, companies can make their marketing efforts effective. However, the landscape of automation extensions evolves rapidly, and new helpful extensions are popping up occasionally. Thus, keeping a tab on the latest trends will give them an edge.
