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Why Should Shopify Ecommerce Startup Companies Approach Content Marketing?

Keywords: Shopify, Content Marketing

As a Shopify ecommerce startup, you want things to move fast so you can establish your brand as soon as possible. But things might not be moving fast enough for you despite attracting investors. You’ve got your funding but are wondering what else you could do to help your startup grow.

But it’s not enough to spend millions on online marketing like the big names. You don’t even have enough to go on hiring spree, but you can start getting your company on your prospects’ radar.

Content marketing is the answer to your needs as a startup, especially an eCommerce startup. And here, we’ll talk about the what, how, and why of content marketing for startups. In effect, you’ll gain an idea of how to strategize your marketing efforts with content marketing.

What is Content Marketing?

Content marketing isn’t just about selling your wares to your audience; it's about engaging them. Content marketing for startups may seem overwhelming and difficult at first but a proper guide to get you started is always welcome. Not to mention, content marketing is an umbrella that encompasses various ways of marketing using content.

Have you ever seen social media influencers using certain products in their videos with minimal promotion? Have you seen blogs on business websites talking about their specialties rather than a product? These are all content marketing and some of what is discussed in startup marketing strategies.

The success of content marketing comes from answering your prospects’ questions. You focus on empathy and improving their user experience, which your product is for. 

But this also means that you need to know your audience almost as much as your product. Only then will your content be impactful, so it’s best to start researching your audience. You also need to know what kind of content you can make for them, and we’ll talk about it below.

What Are the Different Types of Content Marketing?

There are several ways to create content for marketing, and it will only keep increasing as long as the internet is around. But in this section, we’ll talk about the most common content marketing methods you’ll see online.

Blog Posts

Blog posts are probably the most common method of content marketing. If done right, they can build brand awareness and customer engagement. Hence, they’re also called a cornerstone of content marketing.

Blogs are a versatile platform where you can publish various types of content quickly and easily. You can find free tools on the internet to do this, like WordPress. It’s such an inexpensive marketing strategy that it’s a staple for eCommerce startups

If your blog posts are elaborate, detailed, and relevant, you’ll notice a rise in lead generation and conversion. A blog post has 1,000 words on average, but you can also publish long-form content.


Infographics are an excellent way of conveying complex ideas about your brand instead of a blog post. Or you can pair them together to better explain your concepts and solutions. 

Many visitors are visual learners and don’t have time to read through a block of text. infographics are a quick and efficient way for them to get your point. They use bullet points and numbers to present your argument. By using infographics, you won’t need to get wordy with your explanations.


Are you a fan of those 60-second informative videos on social media? You can also do those videos for content marketing. It may have started to be popular on YouTube, but other social media platforms let you post videos or reels too.

Videos are hard to produce but also generate great results, especially if they’re interesting. If anything, videos generate 82% of consumer traffic online, which is 15% higher than the statistics in 2017.


It’s common knowledge that customers love freebies, and you can make it their goal after completing your checklist. Checklists are content marketing used to ensure that your customers are guided. They’re like instructions with a reward tied at the finish line, making them engaging to visitors.

As a startup, checklists are a great feature to have on your website because they’re simple but can generate leads. They can also be fun for visitors who want to get a freebie at the end.

Influencer Marketing

Using influencers is a strategic move at the top of your list if you intend to invest your funds well.  Influencers have a huge following: featuring your brand can get you the leads you need. 

According to statistics, every dollar you spend on influencer marketing generates $6.50 in revenue for your business. Hence, you can borrow the trust built by influencers to market your brand.

The Importance of Content Marketing For Startups

Accessibility and Affordability with Content Marketing

Traditional marketing methods involve using billboards, television ads, and newspaper ads. Hence, it can be very costly for a startup to utilize traditional marketing. But content marketing is a different story because almost anything on the internet can be done for free or inexpensively.

According to statistics, content marketing costs up to 62% less than traditional marketing. You won't be sacrificing generating leads despite it being a cheaper option. If anything, the lead generated by content marketing is three times more than traditional marketing.

If you’re an eCommerce startup, you have all the more reason to use content marketing. Without a doubt, content marketing is one of the most affordable marketing methods for businesses currently.

Boosting Your Brand Presence with Content Marketing

Producing high-quality and SEO-friendly content will boost your startup’s online presence. You can put it on your business website and share it on your social media for your followers and clients. 

It’s best to have a regular posting schedule to maintain consistency. This will also boost your website’s legitimacy to search engines, having better SEO. This will make it easier for prospects to find your website.

You can hire someone to manage your social media account if you’re struggling to keep up with online demand and frequency. You can also use programs and tools to assist you, like Facebook automation tools.

Establishing Your Expertise with Content Marketing

If you’re a customer, you’d want to know how adept a store is before doing business with them. Therefore, you need to establish your expertise and authority to gain trust as a startup. 

When you publish high-quality content on topics related to your industry, you’re also answering your prospect’s questions. Hence, you’re able to show that you have a good grasp of your wares and industry. 

This will help you build strong relationships with your clients because they’ll more likely consult you for their purchases. And once your reputation grows, they’ll recommend you to their friends and family as well.

Increase Brand Trust and Loyalty with Content Marketing

Trust and loyalty are earned, and that’s especially true for startups. Because content marketing is about customer engagement, you need to become a trustworthy partner for them. Having a better brand presence and authority are just two things that will help build brand trust and loyalty.

If your website contains valuable information and content, customers will also start putting their trust in you. The more trustworthy you become as an entrepreneur, the more your customers will recommend you.

For example, satisfied customers can post about their experiences on their social media accounts. You can occasionally share those posts on your page to serve as a testament. That’s also a form of content marketing, and it will gradually build brand trust and loyalty.

Nurturing Your Startup with Content Marketing

Content marketing may drive explosive growth for your startup if done right. We’ve discussed the many benefits content marketing has for startups and can still go on. But overall, it’s content that has the biggest influence over your digital marketing strategies.

With quality content, prospects can sign up for your newsletter and improve your SEO. You can also share your blog posts on your social media to generate more traffic and leads.

If you want to make valuable connections, you can mention the influencers and respective contacts in your content. That way, you get to reach out to them and establish a business relationship.

Quality content is the core of your marketing strategy to lure traffic to your website and attract customers. As you keep up the publications, you’ll be nurturing your startup over time.


Content marketing may sound like marketing your products using different forms of content at first. However, it goes beyond that and, instead, engages the customers with a sense of empathy. You help them answer their questions with quality content while establishing your expertise.

There are several ways to do this, but the most common is through blog posts, videos, and infographics. Checklists are a great feature for eCommerce startups to have as well. But the most popular form of content marketing is influencer marketing.

Regardless of the method you use, the content’s quality is the true heart of content marketing. You’re nurturing your startup with high-quality content because you improve its online presence. By having an online presence, prospects can find you more easily, allowing you to build brand trust and loyalty. Content marketing is also an affordable option for startups that gives huge returns. Hence, it’s one of the most used forms of digital marketing in the present day.

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