Shopify Ecosystem

Why You Need Mobile-Optimized Design For Your Shopify Store

why-you-need-mobile-optimized-design-for-your-shopify-store

Consumers are spending less time on desktops and more time on their mobile devices – 52% of internet traffic takes place on mobile. This migration is even more prevalent in the Shopify community as 69% of all Shopify sales are made on mobile, while only 31% occurred on desktop. To stand out among the over 1.7 million Shopify merchants, brands must connect with consumers on a more personal level by designing mobile pages that are responsive to consumers’ touch and create an engaging shopping experience. By altering your product pages to have a seamless and immersive “feel”, you can increase conversions and build a long-standing relationship with customers.

Customers Expect A Seamless Mobile Experience

Consumers desire a positive, easy, and intuitive experience when they shop on their smartphones. 85% of adults think that a company’s website when viewed on a mobile device should be as good or better than its desktop site. Furthermore, 57% of mobile device users say they won’t recommend your business if your mobile experience is bad. Subpar mobile pages can make your brand look ‘cheap’ and create a negative brand perception, ultimately increasing customer churn.

Mobile Design is Unique

To curate your brand’s Shopify store and product pages for today’s consumer, it’s important to understand how mobile devices affect site formatting. The shape of smartphones forces mobile pages to be smaller and vertically integrated compared to desktop sites. This means that, for example, the navigation menu must be organized along the long side edges to give users the necessary space to explore and select from the menu.

Mobile devices also involve the user touching, tapping, and swiping in all directions on the screen, which is more interactive and nuanced than moving a mouse and clicking buttons. People move their fingers across mobile devices to browse sites, leading to the so-called “fat finger problem”: Users’ fingers block certain areas from their vision, making it difficult to select smaller “touch targets”, such as buttons and tabs. When building your mobile pages, make sure you eliminate desktop constraints that bog down the mobile experience and embrace mobile-optimized design. Ensure that your touch targets have the proper size to be easily and conveniently accessible on a mobile site.

With mobile devices limiting the size of your product pages, you must also be selective with what to feature. Long blocks of text will bore the visitor, while images tend to garner more interest. The best way to catch consumer attention, however, is through video. 84% of consumers say that they’ve been convinced to buy a product or service by watching a video. Video and other forms of interactive features, such as 3D images, allow you to tell your brand’s story and show off your products in an entertaining and immersive way.

To thrive in today’s ecommerce landscape, merchants must optimize their product pages for mobile – otherwise they lose out on a significant amount of sales. Create a memorable mobile shopping experience by adapting mobile-friendly features such as scaled touch targets, vertical navigation menus, and intuitive and immersive mobile design. Check out Famous to create your mobile product pages in minutes, using beautiful and interactive design templates.

This originally appeared on Famous.co and is made available here to cast a wider net of discovery.