Conversion

Your Shopify store report – new Firepush feature to help you analyze campaigns performance

your-shopify-store-report-–-new-firepush-feature-to-help-you-analyze-campaigns-performance

Firepush has recently been updated with a brand new feature. You can now access detailed Shopify store reports and campaign recommendations to help you analyze your store’s performance and improve conversions and sales.

You’ll see these new sales reports as soon as you log into your Firepush dashboard. They’re designed to help you understand which marketing channels are working the best and are achieving the most ROI.

Here’s a breakdown of the types of Shopify store reports now available to you:

1. Audience overview

Firepush audience reports for SMS Web Pushes and emails

You can now see your total subscriber numbers at-a-glance, plus a breakdown of SMS, web push and email subscribers. You’ll also see how many unsubscribes you’re getting. All this information is shown by day, week or month.

At the bottom of your audience overview report, you’ll see three recommendations that you can use to improve your campaigns.

2. Store performance overview

Firepush reports for marketing channel features

This Shopify sales report allows you to instantly see how much revenue the Firepush app has generated for you over different time periods, including the last 7 days, 30 days, 90 days and more. Within the figures shown, you’ll see a breakdown of how much revenue has come from promotional campaigns, abandoned carts and automations.

Firepush reports for marketing channel features in line graph

This same Shopify analytics report also gives you a different view, showing you how many orders have come from abandoned cart campaigns, plus the total number of orders received through all Firepush campaigns.

Note the three recommendations at the bottom of this report to help you boost your revenue and orders with Firepush.

3. SMS activity statistics

Firepush reports for SMS features

SMS campaign reporting contains useful information like how many campaigns you’ve sent, how many clicks you’ve received and your average click-through and conversion rate.

You’ll also be able to see the information that matters most – how many orders Firepush SMS campaigns are generating for you, how much revenue has been generated and how much you’ve spent. This data provides you with an average ROI.

4. Email activity statistics

Firepush reports for email features

This report shows the number of promotional email campaigns that you’ve sent out, plus how many clicks you’ve received. You’ll see the average click-through and conversion rate, along with how many orders and how much revenue your Firepush email campaigns have achieved. Campaign spend figures and ROI are also clearly shown.

Detailed Shopify analytics to inform future campaigns

With these new ecommerce reports, you’ll be equipped to make better strategic decisions in relation to your marketing activity. You can choose to use the marketing channels that perform the best and do more of the campaigns that generate the most results for you.

We’re constantly striving to improve Firepush to make it even more useful. This new feature is just one of the ways in which we’re doing this. You don’t necessarily need to go out looking for a separate Shopify reports app to help you understand your store’s performance metrics.

Please reach out to a member of our support team if you have any questions about these Shopify reports or your campaign recommendations.

This article was originally published by our friends at FirePush.

About the author

Steve Hutt

Steve has entrepreneurship in his DNA. In the early days of online commerce, he achieved Power Seller status at eBay, which then propelled him to become a founding partner of VisionPros.com, a contact lens, and eyewear retailer. After a successful exit from his startup, he embarked on his next journey into agency work in e-commerce and digital strategy.

Currently, Steve is part of the Merchant Success Team at Shopify Plus, where he is a Strategic Advisor helping brands continue to grow and scale with the Shopify Commerce Platform.

To maintain a competitive edge and life of learning mantra, Steve also hosts and produces a top-rated weekly podcast show, eCommerce Fastlane, where he interviews Shopify partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, to help Shopify brands build and scale lifetime customer loyalty.