Conversion

Points Campaigns is the newest addition to One-off Campaigns, providing the flexibility to not only encourage loyalty members to shop but also to...

Imagine owning land with an ocean of oil underneath – millions of dollars under your feet, waiting to pour into your hands… yet you don’t have the...

Custom Automations are here! Now, you can easily design and enable your own custom email and SMS automations, giving you full flexibility with your...

More than half of the top 1,000 online retailers used text message marketing in 2019—and text messaging was the only large emerging technology...

Today, we’re officially welcoming fellow New Zealand-based Goody to the Marsello family. Goody is a loyalty platform and CRM solution used by...

Covid-19 has undoubtedly affected the e-commerce industry. For one thing, people have shifted towards shopping online to avoid leaving their homes as...

Have you been keeping up with the drama between Facebook and Apple? I don’t know about you, but I’ve been thoroughly entertained. And even though...

Personalized product recommendations are a powerful marketing tool that is capable of increasing sales conversions by 10-30%. With data-driven AI...

Greg Zakowicz Director of Content Reading Time: 8 minutes As shoppers continue to head online, the role of email marketing is bigger than ever. Still...

Introducing a feature that will feel like you’ve just hired a marketing assistant: the Marketing Calendar. The Marketing Calendar feature is a month...

Connect Marsello to Cin7 to power your marketing for better results We’re excited to announce our new integration with Cin7’s inventory...

It’s common knowledge that holiday email marketing is both essential and fiercely competitive. Not only do you have to ensure you’re standing out to...

Facebook advertising can feel like a minefield, particularly when it comes to creating perfected audiences. Now, you can automatically import your...

In 2020, retailers throughout the globe were forced to endure some intense (but much needed) growing pains. The businesses who made it through are...

The year 2020 had a major effect on commerce and the way that people shop. The e-commerce industry, in particular, experienced a significant boom in...

Did you know that Matti Makkonen, an engineer who invented SMS, never patented the technology? Yes, he didn’t make any money off his innovation...

About the author: Deb Mukherjee is a SaaS marketer with 5+ years of working with companies across the globe. He has consulted over 40 companies to...

Marketing dynamics are constantly evolving to fit today’s digital world.. Banners, billboards, television, and radio advertisements were once the...

2020 in eCommerce will go down as the year when online shopping surpassed all marketing predictions, growing by over 30%. What’s more: its phenomenal...

Karolina Petraškienė Content Marketing Manager Reading Time: 8 minutes Typically, ecommerce marketers use open rates, click rates, and the number of...

A lot has changed in the last year. Ecommerce sales have gone from 10% of total retail sales to 20%…in just 1 year. Even Harley Finkelstein...