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Celebrate World Mental Health Day With 10 Wellness Brands


Gone are the days where “mental health” or “mental illness” were taboo topics to be avoided at all costs. Just like we all have a body that we want to take care of, we all have a mind that needs just as much TLC. This October 10th is World Mental Health Day, initially created by the World Health Organization.

This is a day where mental health discussions are encouraged to raise awareness about mental illness issues on a global scale in an effort to make resources more readily available. The fight against mental illness stigmatization is an ongoing one and there are many fighters in this battle. In the ecommerce world, so many brands are embracing their human emotional connections by committing to mental health through their brand values, initiatives, and products.

Celebrate World Mental Health Day this October by checking out these ten brands with some awesome mental wellness products.

When it comes to mental wellness, what better place to start than a self care shop. Fersk Self Care is “on a mission to create a community that is committed to taking care of themselves while protecting our home where the ingredients are sourced from.”

 Mental Wellness Brands for World Mental Health Day–A screenshot of Fersk Self Care’s homepage showing their product collections. There are 4 images in a grid with a title on each and a call to action reading “Shop Now”. The product collections are “For Your Bath”, “For Your Body”, “For Your Home”, and “Lip Care”.
Fersk Self Care’s product collections on their homepage.

Fersk is a Norwegian word meaning ‘fresh', which is exactly how owner Hannah wants their products to feel. With everything from artisanal soaps to natural lip scrubs, Fersk has everything you need to give yourself a little extra care.

Along with being kind to yourself, Fersk values being kind to the planet we live on. With sustainability as a core value, this self care shop partners with various environmental organizations to minimize their corporate carbon footprint.

By partnering with One Tree Planted, Fersk ensures that one tree is planted for every product sold to help do their part for the planet. To date, they’ve been able to work with partner organizations to plant over 1012 trees in Ontario, British Columbia, Africa and Costa Rica to help reduce CO2 in the atmosphere.

Whether you’re looking for a way to care for yourself, the planet, or both–Fersk is your one stop shop.

Candles are often used in aromatherapy because of their soothing effects that help with anxiety, depression, sleeplessness, and many other mental illnesses. Soja & Co sells candles that are handmade in Montreal, Canada. They offer unique and original fragrances, while prioritizing the environment and delivering 100% natural soy wax candles.

 Mental Wellness Brands for World Mental Health Day–A screenshot of Soja and Co’s homepage showing a feature image of their packaging.
Soja & Co’s homepage. 

Apart from their locally-crafted candles, Soja & Co goes the extra mile to create a great customer experience. Their blog is full of educational, inspirational, and lifestyle posts to help their customers. With topics like “Tips for a Successful Camping Trip” and “How to reuse our jars?”, they deliver value beyond the typical store-customer exchange.

Mental Wellness Brands for World Mental Health Day–A screenshot of a blog article on Soja & Co’s website titled, “The Wellness Wheel: 8 concrete actions towards a well-balanced life”. The feature image is a woman doing a yoga pose in front of the ocean.
A blog post on Soja & Co’s website.

One blog post in particular offers a great mental health resource. In February 2022, they released “The Wellness Wheel: 8 concrete actions towards a well-balanced life”. By giving advice on several aspects of life from spirituality to financial planning, they are showing how deeply they value their customers as human beings. By showing your brand’s values and personality like this, you develop a strong brand that customers will advocate for every time.

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When you think of self care, it’s hard to not think of cozying up with a nice cup of tea. Not only does tea make us feel all warm and fuzzy inside, certain kinds have also been scientifically proven to have calming effects, reducing anxiety and depression.

Habitual green tea drinkers in Korea were 21% less likely to develop depression over their lifetime than those who did not drink tea.


For the Filipino tea brand, Pyur Tea ‘me time is tea time’. They specialize in loose leaf tea that encourages everyone to slow down and focus on earth to soul goodness. Their products are all natural, eco-friendly, and health-boosting, improving both your mental and physical health.

Mental Wellness Brands for World Mental Health Day–A screenshot of Pyur Tea’s homepage. The feature image is a box with 3 jars of loose leaf tea, a bouquet of wildflowers, and a gold silk eye mask.
Pyur Tea’s homepage. 

Pyur’s three main beliefs are mindfulness, wellness, and sustainability. These values are elegantly woven into every aspect of their brand from the ingredients in their teas to the messaging they communicate to their community.

Mental Wellness Brands for World Mental Health Day–A screenshot of Pyur Tea’s About Me page titled, “We’re celebrating 1 year of mindfulness, wellness, and sustainability.”
Pyur Tea’s About Me page showing their 3 values: mindfulness, wellness, and sustainability. 

Lerizze Dizon started Pyur in 2020 during the pandemic to create a safe space for everyone to slow down, reflect, and be gentle to themselves. It’s no secret that the pandemic caused a spike in mental illnesses like depression, anxiety, insomnia, and stress for many people. Loose leaf tea helped Lerizze find stillness, achieve better sleep, and a calmer mind so she created Pyur to start the conversation on mental health with a wider group of people.

Today, Pyur is still a safe space for many customers to share their stories and learn from one another.

Keeping tea time going, this next brand was born out of founder Karemma’s childhood love of drinking tea with her grandmothers. Yes Darling Tea creates wellness blends that increase energy, enhance mood and emotional wellness; inspiring self-care, relaxation, stress reduction, and a sense of deep inner-strength.

Mental Wellness Brands for World Mental Health Day–A screenshot of Yes Darling Tea’s homepage with an image of a small pink teapot and a title reading, “Introducing Yes Darling Tea” followed by text explaining the brand.
Yes Darling Tea’s homepage. 

Combining her love of tea and background studying herbs and spices, Karemma launched her line of wellness teas to be used as an alternative to taking medication. “I believe that the perfect cup of tea is way more than just a beverage, it can be a soothing and healing experience,” Karemma explains.

Mental Wellness Brands for World Mental Health Day–A screenshot of text on Yes Darling Tea’s homepage. The text reads, “Self Care and Wellness: Taking Care of Yourself So You Can Be Your Best. Self care is an important part of maintaining a vibrant life and good health. It’s a way of living that incorporates behaviors that help you to feel revitalized, replenish your personal motivation, and grow as a person. Yes Darling Tea hopes that our tea can bring you a feeling of comfort and most importantly put a huge smile on your face!”
Yes Darling Tea emphasizes self care and wellness.

Yes Darling Tea offers a variety of product types including herbal tea bundles, loose leaf blends, and bath tea bags to cater to everyone’s needs. So whether you’re in the market for a hot cuppa or a soothing bath, check out Yes Darling Tea.

Taking care of your physical health is a big part of your mental health and wellbeing. Yoga and meditation are a great way to deal with anxiety and connect with your breath to ground you in the present moment. The best part is even if you’re a total beginner there are thousands of brands out there that can equip you with the resources you need to start finding your zen.

Mental Wellness Brands for World Mental Health Day–A screenshot of Gaiam’s homepage. There are 3 images of their different product and service collections including: desk upgrades, meditation products, and the Yoga Studio app.
Gaiam’s homepage showing their products and services.

One of our favorite yoga and fitness brands is Gaiam. They offer meditation, yoga, and even active balanced lifestyle products geared towards working from home.Tools like this make working from home more bearable so you can feel at ease with that part of your day.

Mental Wellness Brands for World Mental Health Day–A screenshot of Gaiam’s Yoga Studio App page explaining the types of classes and levels available.
Gaiam’s Yoga Studio app explainer page.

The only posing Gaiam does is yoga poses. This is a brand that truly lives, eats, and breathes their values of making yoga accessible for everyone. In addition to their physical products, Gaiam offers their Yoga Studio App filled with yoga classes and tutorials. With a variety of class lengths ranging from 15 minutes to an hour, there is something for everyone. Yogis can also filter through class categories to find something that serves in the present state they are in.

Gaiam ensures that they are delivering customers with the tools that they need to succeed from the mat to the class. Talk about delivering the total package.

We’ve all heard of retail therapy but here’s a brand that takes it one step further when it comes to supporting mental wellness through shopping. Only Human is a clothing brand that aims to “spark human connection and bring us together in ways that matter.” Not only are their values represented in their physical clothing, but their mission runs even deeper in their value-added content. This global brand supports a different non-profit organization every month, donating 10% of their sales to them for that month.

Mental Wellness Brands for World Mental Health Day–A screenshot of Only Human’s mental health resource page showing the apps they partner with, the mental health emergency line, and their downloadable guides covering a variety of different situations–Coming Out Guide, Find Peace in the Pieces: After a Breakup, and Find Peace in the Pieces: Through Grief.
Only Human’s mental health resource page. 

Not only can customers feel good about themselves and their purchases with Only Human, but this brand offers a variety of resources for their customers. Their Free Resources page is filled with partner apps that can support individuals on their mental health journey. From links to counseling and meditation services like Betterhelp.com and Aura (Meditation and mindfulness) to downloadable mental health resource guides, Only Human is clearly a brand that truly cares about their customers. This is the type of value added content that will truly increase customer engagement and give them a reason to keep coming back.

In fact, in July, August, and September 2022 their campaign was Stay: a Suicide Prevention Campaign. With a dedicated page on their main website, customers can find out more about the campaign, and learn more about Hope for the Day in which 10% of proceeds go during Q3 2022.

Mental health and wellbeing is and should be a collaborative journey and Only Human embraces with their brand community centered on support.

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Getting enough sleep has been a concern for most of us ever since we were little. From the infamous bedtime every child fought to the sleep alerts we get on our smartwatches, sleep has always been prioritized. And that’s because sleep is a crucial part of mental and physical health.

Unfortunately, for many of us falling asleep isn’t a simple matter of counting sheep. 1 in 3 Americans will be affected by a sleeping disorder in their lifetime, ranging from insomnia, to sleep deprivation, to sleep apnea. Insomnia specifically is a very real struggle many people deal with and it is often caused by various other mental health concerns including anxiety, PTSD, depression and more.

Approximately 50% of insomnia cases are related to depression, anxiety or psychological stress.

National Alliance on Mental Alliance

For those of us who struggle to sleep at night, it’s no secret that we’re willing to try almost anything to catch some Zs. The good news is that brands like Hush are here to help when it matters most. This sleep focused brand offers a range of products including weighted blankets, mattresses, and cooled sheets and blankets to help their customers achieve a good night’s sleep.

Mental Wellness Brands for World Mental Health Day–A screenshot of Hush Blanket’s homepage. It shows various images of people sleeping on their products with text explaining their accolades and features.
Hush offers a variety of sleeping products from weighted blankets, to cooling sheets. 

Hush blankets and mattresses are meant to support their customers in achieving better sleep. Weighted blankets are a tool for reducing sleep anxiety and Hush explains the scientific proof right on their website for curious customers. If this wasn’t enough, their review page is flooded with social proof from thousands of positive customer reviews.

Mental Wellness Brands for World Mental Health Day–A screenshot of Hush Blankets’ homepage showing their customer reviews. The rewards panel also explains that customers can earn points for uploading a photo review.
Hush Blankets has over 90,000 positive customer reviews.

With almost 100k reviews, you really don’t have to take it from Hush directly – their brand advocates sell their products for them. Additionally, Hush has leveraged their loyalty program by offering customers benefits for both product referrals as well as 300 Hushbucks for a product review on top of the 200 HushBucks available for uploading a photo. These incentives allow customers to earn points to redeem for money off their next purchase.

No need to keep it hush hush when it comes to this brand. Don’t sleep on Hush–sleep on their products instead.

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Traditional Indian tea brand, Tea Trunk offers premium, ethically-sourced teas from Indian farmers that are sold globally through their ecommerce store. With teas crafted in small batches, they allow customers to shop for very niche products.

Mental Wellness Brands for World Mental Health Day–A screenshot from Tea Trunk’s website of their ‘Weight Management’ teas. The page description is, “These teas boost your rate of metabolism and are the perfect complement to your fitness regime. They are also known to help in burning body fat over time when had in conjunction with a healthy diet and exercise routine.”
Tea Trunk lets customers shop by concern including Weight Management. 

Customers can browse through various tea types by “shopping by concern” including weight loss, sleep, and hormonal balance to name a few. This takes the guesswork out for new tea drinkers and allows long-time tea connoisseurs to find their favorites in a matter of seconds providing an optimal ecommerce customer experience for all shoppers

Mental Wellness Brands for World Mental Health Day–A screenshot of Tea Trunk’s Instagram profile showing their story highlights and 9 grid posts.
Tea Trunk’s Instagram profile. 

Tea Trunk continues to support the customers by having an active, fun, and educational social media presence. With everything from timely, quirky pop culture references to Q&A format posts, they spill the true tea on their Instagram grid. They’ve created a one-stop-shop for customers in their highlight reels as well by discussing their loyalty program, tea suggestions, and basic tips and tricks.

Next time you’re feeling stressed, think about checking out Tea Trunk and picking a flavor that’s right for you.

It’s important to do things to take care of your mind, body, and spirit every single day. Taking care of yourself can include everything from doing your skincare routine to taking a shower. So to us, self care = self love.

Colorful Black is a French hair care brand that works to meet the needs of curly to frizzy hair and black and mixed-race skin.

The beauty industry is flooded with hundreds of brands offering everything from niche products like biodegradable nail polish to giants like Sephora with every product you can think of under the sun. However, these brands often cater to ethnic majorities with a small product range available for visible minorities. This is why brands like Colorful Black, a French based black-owned company, who offer hair, skin, and makeup products geared towards black and mixed-race customers are so important.

Mental Wellness Brands for World Mental Health Day–A screenshot of Colorful Black’s Magazine showing 4 different articles. They are, “How to Create and Maintain a Hair Routine?”, “Les Secrets de Loly: The New ‘Weightless-Program’ Hair Care Range For Fine and Curly Hair”, “Protect Your Curly Hair With a Satin Nightcap”, and “Straightening: The Quest For Smooth Hair.”
Colorful Black’s Magazine offers advice articles for customers.

Colorful Black exists to make everyone feel valued and able to find a solution for their specific hair and beauty needs. Their Magazine offers a variety of different articles ranging from Advice pieces to product specific posts to help new customers find their perfect product.

Oftentimes, majorities don’t consider the struggles that minorities face on a daily basis. Even things that may seem “simple” like buying shampoo or conditioner at a drugstore can be an anxiety trigger for people of other races who face struggles on a daily basis. For example, Black women often experience microaggressions related to their hair.

Black hair care is extremely important from a cultural perspective and it’s important to have brands like Colorful Black that can make these things slightly less stressful, one amazing product at a time.

Everybody copes with their stress in different ways. For some people, R&R and doing absolutely nothing is the key to recharging their battery. For other people, keeping busy is the best option. Well if you’re looking for a brand to help you check a few things off your Sunday cleaning list, look no further than The Bare Home.

“Cleaning has been proven to have beneficial effects including gaining control of your environment, boosting your mood, increasing focus, and is even linked to better physical health.”

Very Well Mind

You might be thinking, what on earth does cleaning have to do with mental wellness? Well for a lot of people, having a clean environment can make you feel safe and reduce anxiety. What makes The Bare Home even better? You can feel good about the impact you’re leaving on the planet with these sustainable, less-waste cleaning products.

The Bare Home even makes cleaning fun (well as fun as it can be) by gamifying their shopping experience with a loyalty program, The Nest Rewards. With a product range that has such a high purchase frequency, customers can rack up Nest points to redeem for dollars off their next cleaning product haul.

Even if cleaning isn’t your thing, The Bare Home offers curated bundles filled with themed products. This helps cleaning rookies know exactly what products to buy to use together. On the other end of the spectrum, they also offer a wider range of products including candles, soaps, shampoos, and more to help their customers unwind after a long day.

Mental Wellness Brands for World Mental Health Day–A screenshot of The Bare Home’s Self-Care Bundle showing an image of all the products included: a biodegradable shampoo and conditioner bar, hand soap, a hand and body bar, a soap tray, and an essential oils candle.
The Bare Home offers bundles of self care and cleaning products. 

Their Self Care bundle for example includes a biodegradable shampoo and conditioner bar, hand soap, a hand and body bar, a soap tray, and an essential oils candle. These products are perfect for helping someone unplug after a busy day and spend some time to focus on themselves. With all of their products being scented with premium essential oils, The Bare Home is truly focused on delivering a calming customer experience.

No matter if you love or hate cleaning, The Bare Home freshens up the entire process one small step at a time.

No matter what stage you are at on your mental health journey, just know that you’re not alone. It can be hard to confide in people close to you at times, but there are thousands of resources out there that really care about you. If you need mental health resources, you may be surprised what you can find even on your favorite ecommerce store.

Take some time this October 10th, and every day for that matter, to take care of your mind, body, and spirit. Whether that looks like shopping for a mental wellness product, or taking the first step in getting support for your mental health, do something for you.

We are not mental health experts by any means, but if you find yourself in need of professional, expert support, here are a few global mental health resources:

If you find yourself or someone you know in crisis at this time, please seek immediate medical emergency services.

This originally appeared on Smile.io and is made available here to cast a wider net of discovery.
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