Whether you work in the retail, ecommerce, or food service industry, to survive in the current market, you have to stand out. After all, you’ll struggle to build a customer base or generate sales without being able to differentiate yourself from your competition.
However, given that, on average, 425,729 new businesses open every month in the US, this is sometimes easier said than done. With that in mind, here are some top tips that you can use to make your brand more memorable – and, in doing so, turn it into a more profitable business.
Identify your target audience
Many people believe that casting a wide net for your target audience means that, by extension, you’ll build a more significant customer base. However, this is often not the case, as customers tend to watch for brands that cater directly to their demographic. As a result, finding your target audience is a great way to make your brand more memorable among those who matter – those who are most likely to pay for your brand or services.
Fortunately, there are many ways in which you can work on refining your target audience. For example, you could host a series of focus groups to get to know your ideal customer better.
Hand out promotional products
Promotional products that feature your logo or branding can help your brand become more recognizable among your target audience. Studies have found that it “takes 5-7 impressions for consumers to recognize your company logo” and associate it with your brand. As a result, the more you expose them to your logo through branded logo stickers or water bottles, the more familiar they will become with your brand. This can help to generate a sense of loyalty.
Tell your brand’s story
Another way you can ensure your brand stands out from the crowd is by providing that you tell your story through your marketing. After all, when you
craft a story that sells; you’re building a solid emotional connection with your customers, which can encourage them to become loyal customers instead of buying a one-off product.
Telling your story, such as sharing details on the brand’s history, is also a great way to add a more human touch. After all, it makes things feel much less clinical when customers can see the faces behind the brand they support. Again, this can be a great way to build loyalty.
Be authentic on social media
According to a recent study, 88% of consumers say authenticity is crucial when deciding what brands they like and support. Again, this relates to the brand feeling more human and less like a cash grab. As a result, the more authentic you are online, the easier it will be to generate consistent support while making your brand more memorable.
There are many ways to ensure you create authentic media and content that will still help you stand out from the crowd. For example, you should ensure that your social media posts are not overly sales-driven, instead using your socials as a place to build a community. As such, you should always reply to comments or find new ways to engage with your audiences, such as through live streams or Q&As.
Find your USP
Perhaps the easiest way to make your brand memorable is by identifying your USP and building the rest of your marketing campaigns around this. After all, your USP (Unique Selling Proposition) sets you apart from other brands in the first place, and failing to capitalize upon this could set your brand back quite considerably.
If you are unsure of what your USP is, ask yourself the following questions:
- What gap in the market is filled by my business/products?
- What products or services do we offer that nobody else does?
- How does the customer experience vary from the norm?
- How do we go above and beyond for our customers?
The more you can talk at length about what makes your band unique, the easier it will be to factor this into your brand and marketing. As a result, this will make your brand instantly more memorable, as you’re associating yourself with things that nobody else is doing. As such, this can be a great way to win over customers from your competitors.
Wrap-Up
In the highly competitive business environment, brands must stand out, especially given the high rate of new businesses entering the market monthly. Effective strategies to make your brand more memorable include identifying and targeting your specific audience instead of casting a wide net, handing out promotional products to increase brand recognition, telling your brand’s unique story to forge emotional connections and build loyalty, and maintaining authenticity on social media platforms. Finding your unique selling proposition (USP) is crucial, as it differentiates your brand from others and can be used as the focal point of your marketing campaigns. By implementing these strategies, brands can enhance their memorability, attract customers, and increase profitability.
