Everyone with an ecommerce business constantly looks for new ways to enhance their operations. Whether trying out unconventional new products, chasing a demographic that hasn’t traditionally been yours, or looking for other innovative ways to push the boundaries.
You’ve acknowledged that your business can’t stay still for too long or stagnate, which is good. Still, there’s always more you could be doing, and that’s where social media comes in.
Just like it is for many other businesses, social media is critical for ecommerce. Without social media, you will struggle to publicize and popularise your products. People won’t know where to find you, and you might also have trouble communicating with your customers, which will set you apart from the more prominent and faceless corporations out there. Luckily, there are ways to bolster your social media strategy, so let’s look at what makes a practical ecommerce social media approach!
Start building that follower count
If you don’t have a lot of social media followers, then you’re preaching to an empty church. You might have some of the most unique, effective, and educational content, but it won’t matter if nobody’s reading it, right? That’s why you need to start amassing followers. Of course, there’s no secret recipe for doing that; if there were, everyone would be taking advantage of it! There are, however, ways to quickly build follower counts; sites like ProfileFollower.com can boost you when you most need it, leaving you free to get on with what’s important to you.
Create content that matters
Nobody wants to hear your sales pitch. It might not be what you want to hear, but the fact is that people read content to be entertained and educated, not to have a product thrown at them for a few minutes. That’s why you need to take a subtler approach to your content. Create posts or videos with inherent meaning; tell people how to use your product, for instance, or come up with some clever or creative ways to use the product other than what it’s intended for (while remaining within the bounds of safety!).
Talk to your customers directly
What’s the one thing that sets smaller businesses apart from their bigger counterparts? Many would say it’s the human touch. Smaller companies can talk to customers in ways that larger firms can’t manage due to their unwieldy size. Leveraging your smaller size as an advantage to deal with customers’ complaints and queries directly is a great way to build a social media strategy for yourself. You want to be known as the company that’s easy to deal with; you want your word of mouth to consist mainly of people praising your quick, friendly customer service.
Be informal
You might be tempted to approach your social media in an overly professional way to earn the respect of your audience. Depending on your core demographic, that might be a good idea; your audience might not respond well to colloquialisms. For the most part, though, social media users like companies to seem more informal and off-the-cuff. Adopt a chatty style when posting social media content, but don’t be too familiar. You’ve got to strike a good balance between appearing friendly and not sounding like you’re too desperate. It’s not easy, but you’ll get the rhythm over time.
Know your core demographic
Trying to appeal to everyone with every social media post you make is a fool’s errand, and it will only end in tears for you. Instead, it would be best to tailor social media posts to the people you want to attract. Use the right register when you’re addressing them, and don’t use slang or jargon that doesn’t work in the context of the content. Only you will know exactly what that entails because only you can know your business and content strategy. Just ensure you hold those core brand values to heart, and you will do fine.
Hold regular contests and giveaways
People like few things in this storied world more than free stuff. Giving a free thing makes our day; do you remember the last time someone came up to you on the street and gave you something valuable? Holding giveaways on social media can be an excellent way to replicate that all-too-rare feeling of a day that’s suddenly become a lucky one. Again, it’s all about balance; try giving away undeniably valuable products, but that doesn’t necessarily make up the most expensive or boutique end of your range. You don’t want to make your products seem cheap and disposable.
Keep an ear out for brand mentions
Knowing when people are talking about your brand on social media can be an excellent way to avoid any potential controversy before it starts brewing. Conversely, if people say nice things, being aware of that helps you tailor your approach to get more positive feedback. Whatever the case, you should ensure that your ear is to the ground constantly regarding people talking about your business. While the “no publicity is bad publicity” adage doesn’t necessarily hold, being informed will help you to know how to navigate the tricky world of social media more effectively.
In conclusion
Social media holds immense power for ecommerce businesses, opening a world of opportunities to connect directly with your customers, build your brand personality, and drive sales. Success, however, doesn’t come overnight. It’s about understanding your target audience, delivering resonant content, and fostering a community around your brand.
Remember, your follower count is essential but more about quality than quantity. Focus on attracting those who genuinely care about your products and can become loyal customers. Be authentic in your content and communication, and don’t shy away from showing the human side of your business. This personal touch can set you apart in a crowded ecommerce landscape.
Knowing your core demographic is crucial. Your social media strategy should be tailored to appeal to this specific group, using language and context that resonates with them. Regular contests and giveaways can foster engagement and excitement, but be sure to strike a balance in terms of the value offered.
Lastly, staying attuned to brand mentions can provide valuable insights into customer sentiment and potential areas for improvement. Whether it’s praise or criticism, each piece of feedback is an opportunity to learn and grow.
By leveraging these strategies, your ecommerce business can harness the power of social media to boost visibility, enhance customer relationships, and ultimately, increase sales. So why wait? Start refining your ecommerce social media strategy today and unlock the potential of this dynamic digital platform.
