eCommerce Fastlane

142: The Evolution Of Subscriptions: Accelerate Recurring Revenue By Focusing On Retention & Customer Convenience

Your Business Is A Journey.  Invest In Yourself Today.


Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.

In today’s episode, my guest is Greg Alvo, the Founder and CEO of Ordergroove. They are a subscription platform that helps emerging and established Shopify brands scale recurring revenue.

Founded in 2010, Ordergroove’s goal is to help make consumers’ lives easier while empowering brands to extend the lifetime value of their most loyal customers.

What You Will Learn Today

  • Why customer convenience is an important brand differentiator to consider.
  • Why Shopify brands need to add greater customer value to their subscriptions.
  • How value, convenience, and personalization increase enrollment and retention.
  • Benefits of allowing customers to manage or modify their subscriptions, including frequency, skipping, date change, or swapping a product in their subscription.

Links And Resources Mentioned

Tweetable Gold Nuggets

You launched your brand on the Shopify platform for one-and-done transactions. It’s time to harness recurring customer relationships that accelerate profitable growth.Click To Tweet
Ordergroove has always been integrated into Shopify’s native checkout, so you can feel confident in our platform’s stability and scalability.Click To Tweet

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Episode Sponsor: SMSBump

Today’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.

Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.

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