Shopify Dispatch Issue #374 – Feedless Google Merchant Center, Shipping Damages


Show your products on Google’s Shopping tab without a feed

Google’s been providing more options for using Google Shopping without a data feed. Ilana Davis outlined how Search Console can now use your structured data to send data into Merchant Center and Google Shopping.

How to Prevent Shipping Damages (With Tips and Examples)

Ashley R. Cummings writes about dealing with and preventing shipping damages. This is going an ongoing battle every store will have to deal with at some point in time.

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

Think longer-term when it comes to your customers

Own your own media and marketing

Move beyond date-based promotions and into segmented promotions

Still time to attract customers organically

Eric Davis

Would you like to learn how to improve your store, attract happy customers, and sell more products?

Learn how in the Shopify Dispatch.

Shopify Dispatch is a weekly curated newsletter with links and resources for Shopify merchants about Shopify and ecommerce.

This originally appeared on the LittleStream Software Blog and is made available here to cast a wider net of discovery.
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Partner Spotlight Interview: Grow Your Brand With Tomás España From YABA

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Steve has entrepreneurship in his DNA. Starting in the early 2000s, Steve achieved eBay Power Seller status which propelled him to become a founding partner of, a contact lens and eyewear retailer. Four years later through a successful exit from that startup, he embarked on his next journey into digital strategy for direct-to-consumer brands.

Currently, Steve is a Senior Merchant Success Manager at Shopify, where he helps brands to identify, navigate and accelerate growth online and in-store.

To maintain his competitive edge, Steve also hosts the top-rated twice-weekly podcast eCommerce Fastlane. He interviews Shopify Partners and subject matter experts who share the latest marketing strategy, tactics, platforms, and must-have apps, that assist Shopify-powered brands to improve efficiencies, profitably grow revenue and to build lifetime customer loyalty.

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