Whether you’re new to email marketing or not, imagine searching for a new email marketing tool on the Shopify App store. You might type “email marketing” into the app store, and you’d find this:
Trying to narrow down his search and use filters, you might get it down to 150 email marketing tools. That’s not 523, but there’s still much to choose from. It might take ages to figure out which tool is best for your needs, especially if you’re new to email marketing or ecommerce.
This list will help merchants and marketers determine which email marketing tool best matches their needs.
So let’s get started.
Omnisend is a comprehensive marketing automation tool with email at its core. It allows merchants to build standalone email campaigns, automate various email workflows, and target their audience with advanced segmentation.
In recent years, Omnisend has been known for offering one of the market’s most sophisticated omnichannel marketing solutions. You can add SMS marketing, Facebook and Google retargeting ads, push notifications, Messenger, and other channels into one smooth communication flow with your segmented audience.
On top of that, at Omnisend, you will find dynamic gamification elements, interactive signup forms, and landing pages. This platform provides sales reports from every single campaign, which isn’t common in other email service providers. Click maps and in-depth reports for email campaigns and automation are all there so you can make the best decisions from your data.
Like most other email marketing tools, Omnisend offers subscriptions based on the number of contacts merchants have.
You can send up to 2000 emails per day and up to 15000 emails per month for free.
If you want to use automation features, SMS marketing, and other advantages, you will have to upgrade your plan to Standard, Pro, or even Enterprise (custom price).
Currently, SMS credits go on top of this price. $0.015 for an SMS.
Klaviyo is one of the most comprehensive tools in the market nowadays. Like Omnisend, this platform offers an entire suite of tools necessary for email marketing, starting with signup forms, robust segmentation, and email campaigns and ending with marketing automation across different channels.
However, if you are used to email editors like Omnisend, Mailerlite, or Mailchimp, Klaviyo’s email editor might look a bit bizarre. For example, instead of building a column into an existing content block, you must add a pre-split block and edit it. Adding products and designing the email is pretty easy, though.
With Klaviyo, you can build advanced marketing automation flows. At the beginning of 2020, this platform introduced SMS marketing. Although they don’t send standalone SMS campaigns, this channel is an excellent add-on to automation flows.
Klaviyo is an advanced tool, you can see it when looking at their pricing plans.
This platform also offers a free plan up to a meager 250 contacts and 500 email sends per month. If you’re just getting started, it can work well. However, scaling with Klaviyo can get expensive quickly. Look at the table below.
At Klaviyo, SMS credits also count on top of the price you pay for their plans. Here you will pay about $0.069 for an SMS.
NotifyVisitors email marketing app is an inclusive app that allows you to use additional tools such as SMS and push notifications to drive better outcomes.
Its app offers many features, such as drag and drop editor to customize email templates per your branding needs and message.
Automated campaigns along with personalization to speed up the process and an improved open rate.
Moreover, segmentation is another great feature to target the right audience with the right message at the right time.
When it comes to pricing, NotifyVisitors offer different plans. Its free plan includes 1000 emails and up to 1000 contacts.
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4. Campaign Monitor
Campaign Monitor is another good Shopify option on this best email marketing list. This platform has a great set of features. Here, you can find pretty good segmentation and personalization that will help you employ your customer data in an actionable way.
Campaign Monitor has a great visual journey designer that builds automation workflows. Although it isn’t perfect for advanced triggers, the most common marketing automation can be launched.
However, Campaign Monitor doesn’t offer any additional channels for email. So you won’t be able to send an SMS or include retargeting in your communication workflows. This platform is only for email marketing. If you feel like not being ready for more relevant omnichannel marketing, this tool may be your choice.
Campaign Monitor Pricing
Campaign Monitor doesn’t offer any free plan and seems to be more expensive than Klaviyo. Its pricing is as follows:
This platform represents advanced marketing. ActiveCampaign can provide you with CRM functionality: it enables you to manage sales funnels and customer databases on top of email marketing.
Also, ActiveCampaign is another platform ready to send text messages for you and connect with customer Facebook audiences.
One of the best things about this platform is that it works well if you need multiple domains to manage. As you don’t directly connect one domain to ActiveCampaign, you can choose which domain to assign your campaigns.
Although ActiveCampaign provides its clients with great support, be ready to spend some time learning how the platform, with all its in-depth functionality, works.
Like any other email marketing tool, ActiveCampaign’s pricing is based on the number of subscribers and the features you want to use.
Although Privy is a new player on this list, it seems ready to thoroughly cover ecommerce beginners’ needs.
Privy was well-known for its great signup forms. On top of that, Privy significantly extended its functionality by adding email marketing, automated emails, and SMSes.
Here, basic automation workflows like welcome, order follow-up, and cart recovery emails can be found here. In addition, an automated SMS after cart abandonment is available, like in the tools mentioned above.
Privy might be the best bet for ecommerce beginners who are still focused on growing their email list and don’t need a sophisticated tool for customer database segmentation and an omnichannel approach. This platform even has a sending limit – they can cover up to 200 000 mailing contacts and up to 10 000 SMS recipients.
Let’s look at their pricing.
Privy pricing, as well as its functionality, is tailored for ecommerce beginners.
On top, they charge $0.1 per SMS. It’s almost ten times more than Omnisend.
Mailerlite is a proper solution for those still getting their feet warm in email marketing and marketing in general.
This platform has an intuitive and user-friendly design, a drag-and-drop editor, beautiful newsletters, in-house signup forms, and basic automation features. So it’s suitable for beginner email marketing.
However, Mailerlite won’t cover your sophisticated needs as advanced segmentation, omnichannel communication, or in-depth reporting.
With up to 1000 subscribers and 12000 emails per month, Mailerlite is free of charge.
Further pricing is as follows:
8. Avada Email Marketing & SMS
Avada Email Marketing & SMS is an outstanding solution for Shopify merchants that target lead conversion and long-term customer relationships. The platform lets you follow up and convert your customers via omnichannel, including Email Marketing, SMS, Push notifications, and WhatsApp.
With user experience in mind, developers and designers at Avada make everything simple to use, even for novice users. For anyone with little or no design experience, the app offers 100+ ready-to-use email templates that save time and effort.
In addition, with automatic data synced from your Shopify store, you can easily manage your contacts. You can achieve the best possible results by segmenting contacts and targeting specific email audiences.
Avada Email Marketing & SMS Pricing
Avada Email Marketing & SMS allow you to find the right plan to power your store, with flexible pricing calculated based on your contact count and emails sent. You can send up to 12000 emails with up to 500 contacts per month for free.
If you want to use automation features, SMS marketing, and other advantages, you will have to upgrade your plan to a Pro, Advanced, or Enterprise subscription.
The platform especially offers a free plan and a 14-day free trial for small businesses and startups to experience.
All tools on this list are high-end solutions for email marketing. Some are better in terms of functionality and expertise, while others have a better price.
Define your business needs and try the tools before you make your decision.
This article originally appeared in the Omnisend blog and has been published here with permission.